Theresia Mweu

• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
• Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
• Implemented innovative sales techniques that led to increased revenue generation from existing accounts.
• Developed comprehensive marketing plans to promote new product launches within the territory successfully.

· Achieve planned Marketing strategies through appropriate Market activation activities and increase awareness penetration and enhance product presence in the market.

· Directing and coordinating the marketing of the Braids and Weaves by performing the following duties personally.

i. Plan and oversee the organizations advertising and promotion activities for Sistar Brands .i.e Getting media adverts and Models for Billboards Advertising

ii. Organize on which region of the country with little or no sales on how to achieve sales by ensuring merchandize are given and actual activation is taking place on the ground.

iii. Visiting Beauty colleges in Nairobi region to do presentations.

iv. Organizing promotions in major universities within Nairobi to sell and create products awareness.

v. Planning the kinds of styles of weaves/ braids that we should produce to widen our market and ensuring Competitive pricing of the products.

vi. Developing and maintaining relationships with both current and prospective customers.

vii. Ensuring all advertising materials is maximized to existing and potential customers/ end user in the market.

• Evaluated progress towards achieving mission goals using key performance indicators and implemented necessary changes for continuous improvement of Total lubes and car care products in general.

· Marketing of Total Lubricants in their Petrol stations

· Doing presentations to mechanics on the products hence creating broad awareness to the market and confidence in using the products.

· Attaining good customer care hence increasing high volumes in Lubricants sales.

• Assisted in recruitment of new team members, hiring highest qualified to build team of top performers.
• Facilitated effective decision-making processes within the group through open dialogue, active listening, and consensus-building techniques.
• Created and managed project plans, timelines and budgets.
• Increased customer satisfaction ratings by closely monitoring service quality standards and addressing any issues promptly.
• Coordinating the team and enhancing Vibrant Activations
• Steering the team in high sales enhancement thus hitting our targets
• Counter-checking stocks levels and all the outlet's pricing.

• Updated pricing and signage to complete product displays and educate customers.
• Developed visual merchandising plans and strategies to promote store offerings.
• Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.
• Answered customer questions regarding store merchandise, department information, and pricing.
• Collaborated with store management to develop promotional plans and execute timely merchandise resets.
• Removed damaged, out-of-code, not-in-set and discontinued items from displays.