Teresia Waweru
Sales & Marketing Associate
Nairobi,Kenya
Summary
Strategic Sales & Trade Marketing Associate with 9 years of experience working at retail, wholesaler and distributor levels in wine industry.
Creates and executes trade marketing strategies, revises sales trade strategies, analysis market trends, and forecasts sales.
Recognized for increasing market share and improving sales performance.
Proficient in Microsoft excel, Microsoft word and Point Of Sale systems.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Trade Marketing Associate
GCF France
Nairobi, Kenya
06.2019 - 06.2021
- Created trade marketing strategies to give more product awareness, hence increase product sales.
- Processed accurate credit, debit, check and cash sales transactions for more than 10 customer orders per day.
- Listened to customer needs and desires to identify and recommend optimal products.
- Developed strong rapport with customers and created positive impression of business.
- Increased business sales utilizing my wine knowledge.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Organized and conducted wine training to our customers hence creating more awareness, boosting sales.
- Ensured all orders under my account were delivered on time.
- Administered and signed trading agreements with clients on behalf of my employer.
- Developed and implemented trade promotions for the wines to boost sales.
- Devised product pricing strategies and trade marketing investments to support growth.
- Prepared proforma invoices for clients.
- Practiced credit control.
Wine Shop Manager
Le Decanter Ltd
Nairobi
10.2012 - 05.2019
- Ensured smooth running of the retail wine store.
- Ensured customer satisfaction.
- Created and maintained good customer relations.
- Ensured client orders were delivered on time.
- Created and maintained wine shop database.
- Credit control.
- Daily bank deposit of the day cash sales.
- Managed and tracked inventories.
- Developed and implemented various sales promotions.
- Prepared and oversaw vendor agreements.
- Prepared both proforma invoices, and invoices for clients.
- Developed merchandise display strategies at the wine shop and exhibitions.
- Prepared market analysis reports.
- Analyzed wine market trends.
Education
Wines of The World
Cape Wine Academy
Kenya 03.2015 - 05.2015
Banking And Financial Support Services
Kenya School of Monetary Studies
Kenya 01.2009 - 11.2011
High School Diploma -
Karinga Girls High School
Kenya 01.2004 - 11.2007
Skills
Good communication
Customer relations
Problem solving
Administrative skills
Account Management
Territory sales experience
Analytical
Teamwork
Hobbies
Networking
Timeline
Trade Marketing Associate
GCF France
06.2019 - 06.2021
Wines of The World
Cape Wine Academy
03.2015 - 05.2015
Wine Shop Manager
Le Decanter Ltd
10.2012 - 05.2019
Banking And Financial Support Services
Kenya School of Monetary Studies
01.2009 - 11.2011
High School Diploma -
Karinga Girls High School
01.2004 - 11.2007