Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Timeline
Hi, I’m

Teresa Munyiri

CONTENT STRATEGIST/WRITER
Nairobi
Teresa Munyiri

Summary

Professional content strategy expert with solid foundation in creating comprehensive content plans that drive engagement and growth. Known for collaborative approach and achieving results through strategic planning and execution. Reliable team player with knack for adapting to evolving project needs, skilled in content development and SEO optimization.

Overview

8
years of professional experience
5
years of post-secondary education
2
Languages

Work History

EmilyCottontop

Content Strategist
01.2020 - Current

Job overview

  • Partnered with the Chief Editor/CEO to develop a content strategy that increased website engagement by 30% and reduced bounce rates by 60% within a year.
  • Analyzed content performance data to surface high-performing topics, leading to a 45% increase in organic traffic and a 20% boost in lead generation.
  • Developed and executed high-performing sponsored campaigns for Black-owned brands like Black Girl Vitamins, Miraco Jewelry, and BohoLocs, increasing CTRs by up to 30% and amplifying brand visibility through culturally relevant content.
  • Launched a targeted email marketing strategy that increased newsletter signups by 50% and improved open rates by 15%.
  • Led weekly editorial planning sessions, aligning content with audience trends and seasonal moments to maintain a consistent publishing schedule and boost reader retention.

Lab41

Web Content Writer
08.2017 - 01.2020

Job overview

  • Leveraged SEO best practices to create high-quality blog content and landing pages for multiple client brands, contributing to a 40% increase in overall website traffic across portfolios.
  • Conducted in-depth keyword research and implemented on-page SEO strategies that consistently ranked content on the first page of Google, increasing organic reach and audience retention.
  • Streamlined project workflows using Asana, Notion, and pCloud Teams, enhancing collaboration, accelerating turnaround times, and improving overall content delivery by 25%.
  • Translated complex brand messaging into compelling, search-optimized copy that aligned with clients' tone and business goals - from Fintech to wellness and beyond.

County Government Of Laikipia

Communications Officer
09.2017 - 09.2019

Job overview

  • Developed and executed a content strategy that drove a 20% increase in traffic to departmental digital resources by creating accessible, community-focused blog content on water conservation, dam construction, and environmental initiatives.
  • Managed social media campaigns that boosted engagement by 35% on Facebook and Twitter, amplifying awareness of local climate change and sustainability programs.
  • Translated technical policy language into digestible content for the public, strengthening citizen trust and transparency around environmental projects.
  • Collaborated with interdepartmental teams to align messaging and ensure timely updates across all communication channels.

Education

HillmanTok University
Online

No Degree from Graphics Design & Brand Management
02.2025 - Current

University Overview

ALX Africa
Global

Certificate in AI Career Essentials (AiCE) from AI
03.2024 - 07.2024

University Overview

Multimedia University
Nairobi, Kenya

Bachelor of Arts from Mass Communication (Broadcast Journalism)
09.2012 - 09.2016

University Overview

Skills

Content writing & editing

Accomplishments

Accomplishments
  • Interviewed and curated culturally relevant stories that resonated with Gen Z and millennial Black audiences, contributing to a 40% increase in newsletter sign-ups.
  • Pitched and led editorial content campaigns around beauty, wellness, and lifestyle that ranked on page 1 and 2 of Google using low-volume, high-intent keywords.
  • Boosted brand visibility and reach through data-driven storytelling, leveraging SEO tools like UberSuggest, SurferSEO and SEMRush to increase organic traffic by 20%.
  • Created content calendars using Notion and implemented AI-powered scheduling tools like Later and Metricool to streamline social publishing and content workflows, improving consistency by 50%.
  • Utilized ChatGPT, DeepSeek, and Grammarly Premium to refine brand tone, ensure copy clarity, and scale quality content production without compromising editorial standards.
  • Revamped brand voice and content strategy for Boholocs, resulting in viral growth across key platforms.
  • Produced high-impact social video content that went viral, including a video that earned 2M+ views when featured on Emily Cotton Top’s blog—praised by Boholocs' CEO as a pivotal moment in brand exposure.
  • Leveraged AI tools like Jasper.ai and ChatGPT to brainstorm campaign slogans, write compelling call-to-actions, and rapidly prototype blog headlines that passed A/B testing with high engagement.
  • Used Canva Pro to design visually on-brand content that aligned with audience personas and seasonal trends, contributing to a 40% growth in saved posts.


Software

Metricool/Later

Canva Pro

Grammarly

ChatGPT/DeepSeek/Claude/Gemini

Notion

Trello/Asana/Slack

Google Docs

SurferSEO/UberSuggest

TikTok Creator Tools

Jasperai

Google Analytics

AirTable

Adobe Express

Mailchimp/Flodesk

Typeform

Timeline

HillmanTok University
No Degree from Graphics Design & Brand Management
02.2025 - Current
ALX Africa
Certificate in AI Career Essentials (AiCE) from AI
03.2024 - 07.2024
Content Strategist
EmilyCottontop
01.2020 - Current
Communications Officer
County Government Of Laikipia
09.2017 - 09.2019
Web Content Writer
Lab41
08.2017 - 01.2020
Multimedia University
Bachelor of Arts from Mass Communication (Broadcast Journalism)
09.2012 - 09.2016

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