Tabor Ayekha Mulima
Revenue Manager
Nairobi
Summary
A highly organized and customer-oriented professional with extensive experience in revenue management, guest services, and team leadership. Skilled in analyzing market trends, developing revenue strategies, and delivering exceptional guest experiences. Proven ability to effectively manage multiple tasks, teams, and projects while maintaining a focus on quality and attention to detail. A strong communicator and collaborator with a commitment to driving revenue growth and exceeding guest expectations. Dynamic and results-oriented Digital Marketing and Social Media Manager with 1 years of experience crafting impactful marketing strategies and managing diverse digital campaigns. Adept at leveraging analytics, content creation, and paid media to drive brand growth and engagement. Proficient in various social media platforms, SEO/SEM strategies, and marketing automation tools.
Revenue management professional equipped to drive revenue growth and optimize pricing strategies. Demonstrates strong analytical skills, effective problem-solving, and solid grasp of financial performance metrics. Prioritizes team collaboration and adaptability to meet evolving business needs. Known for reliability and delivering results through effective communication and strategic planning.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
Work History
Revenue Manager
Edmor Group of Companies
Nairobi, Nairobi Province
02.2025 - Current
- Developed and implemented pricing strategies that increased RevPAR
- Monitored and analyzed market trends, competitor pricing, and booking patterns to adjust pricing dynamically
- Managed room inventory across multiple channels, optimizing occupancy while minimizing distribution costs
- Collaborated with front office teams to align revenue strategies with business objectives
- Prepared and presented detailed revenue performance reports to senior management
- Supported the development of pricing and distribution strategies that boosted market share
- Conducted daily, weekly, and monthly revenue forecasts to inform strategic decisions
- Maintained OTA and GDS relationships, ensuring optimal visibility and competitiveness
- Analyzed guest booking trends and proposed targeted promotions to drive direct bookings
- Trained and mentored junior staff on revenue management principles and tools
- Implemented inventory control measures, maximizing room revenue during periods of high demand.
- Hired, trained and managed revenue department team members and developed engaged, high-functioning performers.
- Managed reservations systems effectively, optimizing stay patterns to increase room occupancy rates.
- Worked within core team to streamline business processes and internal controls, resulting in scalable and detailed set of procedures.
- Created customized reporting tools for senior management, providing crucial insights into the company's financial health.
- Enhanced profitability by conducting regular competitor analysis and adjusting pricing accordingly.
- Optimized revenue streams through diligent analysis of key performance indicators and demand patterns.
- Calculated and reconciled monthly screening revenue in accordance with established corporate terms.
- Established strong client relationships, negotiating contracts to maximize overall company earnings.
Social Media Manager - Edmor Suites, Edmor Rentals, Edmor Laundromart, Edmor Management, Edmor Cleaning Services
Edmor Group of Companies
Nairobi, Nairobi Province
02.2025 - Current
- Increased social media followers and engagement rates through targeted campaigns and consistent community engagement
- Planned and executed comprehensive social media strategies, including editorial calendars, to ensure consistent content delivery
- Created and curated high-quality content such as posts, videos, and stories, aligning with the brand's voice and messaging
- Managed social media advertising campaigns, achieving significant rise in sales
- Analyzed performance metrics and prepared detailed reports to inform strategy adjustments and enhance campaign effectiveness
- Built partnerships with influencers and affiliates, increasing brand visibility and generating user-generated content
- Responded promptly to customer inquiries and comments, fostering community trust and engagement
- Designed and implemented multi-channel digital marketing strategies that increased website traffic by 19% and boosted conversions by 10%
- Managed an advertising budget across Google Ads and social media platforms
- Conducted in-depth market research to identify audience segments and optimize content for engagement
- Developed and monitored KPIs to measure campaign success and inform future strategies
- Collaborated with creative teams to produce visually compelling and on-brand content
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Improved online community sentiment by implementing proactive customer service approach on social media.
Social Media Manager
HeartlineKE
Nairobi, Nairobi Province
12.2024 - Current
- Increased social media followers by 30% and engagement rates by 14% through targeted campaigns and regular audience interaction
- Created and curated high-quality content, maintaining a consistent brand voice across platforms
- Managed social media advertising, resulting in increase in leads
- Analyzed performance metrics to identify trends and refine strategies
- Oversaw collaborations with influencers, growing brand awareness and reach
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Monitored social media trends to keep brand's content relevant and engaging.
- Developed comprehensive social media strategy to enhance online presence.
- Increased follower engagement with interactive content and timely responses to comments.
Social Media Manager
May Dena Realty
Nairobi, Nairobi Province
10.2024 - Current
- Designed and implemented multi-channel digital marketing strategies that increased website traffic and boosted conversions
- Managed an advertising budget across Google Ads and social media platforms, achieving a 10% improvement in sales
- Conducted in-depth market research to identify audience segments and optimize content for engagement
- Developed and monitored KPIs to measure campaign success and inform future strategies
- Collaborated with creative teams to produce visually compelling and on-brand content
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Implemented content calendar to ensure timely and organized posting across all channels.
Revenue Manager
Homes By Della
01.2022 - Current
- Developing and implementing effective pricing and financial strategies to optimize revenue for businesses
- Managing inventory allocation to ensure products and services are available while minimizing waste
- Analyzing customer behavior, market trends, and competition to identify revenue growth opportunities
- Monitoring key performance indicators and providing regular reports to senior management to inform business decisions
- Creating and managing budgets, forecasts, and financial models to help senior management make informed decisions about the organization's financial performance
- Managing cash flow to ensure that the organization has enough liquidity to meet its financial obligations and take advantage of investment opportunities
- Identifying, assessing, and managing financial risks, including market, credit, and liquidity risks
- Ensuring property bills are settled on time to avoid interruption (e.g
- Electricity, water, Wi-Fi monthly bills, OTA management fees, etc.)
- Providing quotations, invoices, and receipts within stated rates, and timely collection of monies
- Liaising with staff to provide a comfortable guest experience, assigning tasks, and analyzing customer feedback for improvements
Revenue & Cost Optimization Manager
Edmor Suites
Nairobi, Nairobi Province
01.2021 - 12.2021
- Provided upscale guest service experiences throughout clients' stay, ensuring satisfaction and repeat bookings
- Actively sought new direct bookings to complement other booking channels and meet monthly revenue targets
- Greeted guests upon arrival, issued Edmor's welcome card, and coordinated luggage collection and storage
- Monitored daily bookings on all OTAs and ensured assigned rooms were prepared prior to check-in, with no overbooking
- Oversaw check-in and check-out procedures, reservations, financial transactions, and breakage accounting
- Resolved complaints in a timely manner, ensuring personalized service for special guests like disabled people, elderly, children, and VIPs
- Coordinated communication between guests and staff, and followed up to resolve customer concerns
- Informed clients of serviced apartment amenities like Chef options, in-room massage, and grocery shopping, and promoted all Edmor properties
- Replenished amenities like welcome cards, water, soap, shampoo, lotion, and kitchen supplies on time and reconciled petty cash accounts
- Managed guest relations team (Chef, Housekeepers, Maintenance staff), appraised performance, and produced regular reports
- Liaised with staff to provide a comfortable guest experience, assigned tasks, and analyzed customer feedback for improvements
Guest Relations Manager
Edmor Residences
09.2019 - 12.2020
- Chaired daily, weekly and monthly Business Planning Team meetings to develop revenue recognition strategies to maximize company revenue
- Worked with OTA optimization partner to ensure that individual properties met and exceeded their monthly revenue targets
- Generated weekly revenue reports and financial statements for each property for discussion during weekly management meetings
- Forecasted future demand and pricing trends, identified and communicated revenue opportunities to management committee
- Oversaw revenue analysis, management, calculations and reporting functions on a monthly basis
- Assisted in revenue accounting and closing processes on a monthly, quarterly and annual basis
- Conducted competition analyses by evaluating competition prices on a regular basis and sharing the report
- Analyzed economic trends to determine the demand for reservations based on tourism and business travel
- Worked with various departments to create a budget and used accounting processes to determine facilities revenue after expenditures
- Reported financial information to the General Manager and made suggestions for increasing revenue through changes in pricing and efforts in generating more business
Research Writing, Content and Article Writing
01.2013 - 08.2019
- Conducted thorough research and analysis to develop high-quality content for a variety of mediums
- Wrote engaging and informative articles, blog posts, and website content on a wide range of topics
- Crafted clear and concise copy for marketing materials, including email campaigns, social media posts, and ad copy
- Conducted thorough research on various topics and collected relevant data
- Wrote and presented research reports, papers, and proposals
- Collaborated with other researchers and stakeholders to develop research strategies and objectives
Intern
Kenya Plant Health Inspectorate Service (KEPHIS)
03.2013 - 05.2013
Research Assistant
Lights for Life
01.2010 - 04.2010
Education
Google Certificate - Digital Marketing and E-Commerce
GOOGLE ACADEMY
10.2024 - 01.2025
BSc. - Analytical Chemistry
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
Juja, 13 05.2010 - 12.2013
High School Diploma -
FRIENDS SCHOOL KAMUSINGA, KIMILILI, KENYA
Bungoma, 03 01.2005 - 11.2008
Skills
- Digital Marketing
- Social Media Management
- Social Media Strategy
- Content Creation
- Copywriting
- SEO Optimization
- SEM Optimization
- Analytics
- Performance Metrics
Microsoft Excel proficiency
Pricing strategy
Data-driven decision making
Competitor analysis
Process improvement
Customer segmentation
Sales channel optimization
Revenue reporting
Customer service
Skills
Social Media Strategy & Management (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), Content Creation & Copywriting, SEO/SEM Optimization, Analytics & Performance Metrics (Google Analytics, Social Media Insights), Email Marketing Campaigns (Mailchimp, HubSpot, etc.), Paid Media Advertising (Google Ads, Meta Ads, etc.), Influencer Marketing, Brand Development, Marketing Automation Tools (Hootsuite, Buffer, Sprout Social, etc.), Revenue Management Systems (RMS), Dynamic Pricing Strategies, Market Analysis and Forecasting, Inventory and Yield Management, Profit Optimization, Key Performance Indicators (KPIs) Monitoring, Channel Distribution Management (OTA, GDS, Direct Booking Platforms), Team Leadership and Collaboration, Data Analysis and Business Intelligence Tools, Customer Relationship Management (CRM) Systems
Timeline
Revenue Manager
Edmor Group of Companies
02.2025 - Current
Social Media Manager - Edmor Suites, Edmor Rentals, Edmor Laundromart, Edmor Management, Edmor Cleaning Services
Edmor Group of Companies
02.2025 - Current
Social Media Manager
HeartlineKE
12.2024 - Current
Social Media Manager
May Dena Realty
10.2024 - Current
Google Certificate - Digital Marketing and E-Commerce
GOOGLE ACADEMY
10.2024 - 01.2025
Revenue Manager
Homes By Della
01.2022 - Current
Revenue & Cost Optimization Manager
Edmor Suites
01.2021 - 12.2021
Guest Relations Manager
Edmor Residences
09.2019 - 12.2020
Intern
Kenya Plant Health Inspectorate Service (KEPHIS)
03.2013 - 05.2013
Research Writing, Content and Article Writing
01.2013 - 08.2019
BSc. - Analytical Chemistry
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
05.2010 - 12.2013
Research Assistant
Lights for Life
01.2010 - 04.2010
High School Diploma -
FRIENDS SCHOOL KAMUSINGA, KIMILILI, KENYA
01.2005 - 11.2008
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