Susan Njeri Njoroge

OBJECTIVE
To expand personal and professional horizon while working with the EAME project team.
• Got involved in EAME MPTS, Results, and Planning meetings: Actively participated in these meetings to gain insights into the project's progress, discuss results, and contribute to future planning. This involvement broadened my understanding of the projects and provided opportunities to collaborate with team members.
• Master the art of project management with SmartChoice, the ultimate resource prioritization tool: By mastering its usage, there was effective allocation and prioritizing of resources within the project. This enhanced project management capabilities and ensured efficient resource utilization.
• Optimize project governance using the EAME DeCo process: The EAME DeCo process refers to the decision-making structure and governance framework within the project. It improves project governance, ensuring clear decision-making, and enhancing overall project efficiency.
• Assume responsibility for Turkey CP and Seedcare projects from the EAME team due to Turkey's integration into the AME region.
Project management responsibilities were incorporated in my next role.

• Developed annual marketing campaigns, advertising, and trade promotion plans on time and within budget aligned with target audience and collaborated with multiple departments.
• Worked with Business Development team, territory marketing & operations team to develop, test, and scale innovative business models across crop offers to efficiently increase sustainable sales.
• Collaborated with the territory pricing manager to implement value pricing strategies for Lumax, Voliam Targo, and Fusilade Forte, ensuring adherence to budget and achieving GTM objectives.
• Established and nurtured partnerships with important stakeholders such as Channel, MOA, PCPB, territory and global functions. Maintained strong relationships with stakeholders through regular visits, addressing specific needs, identifying new opportunities, and providing training to bridge any knowledge gaps.
• Led market research and analysis, leveraging customer feedback and satisfaction to identify market requirements for current and future products. Utilized the insights to drive product development strategies that aligned with the customer expectations
• Preparation and timely submission of marketing report for monthly reporting during SOP.
• Functioned as the interface to Technical, R&D and Regulatory within the commercial unit for seamless interaction between the various teams.
• Developed and managed a team of seven in marketing and technical roles, driving excellence to achieve top and bottom-line growth.

Key Achievements
• Successfully diversified penetration of corn insecticide by strategically re-positioning Voliam Targo as the leading solution in the market to address an unpredicted infestation of Fall Armyworm (FAW) across the country.
• Defended & grew market share of Lumax and Primagram by 5% at a time when generics had started to venture into the herbicide corn market
• Developed and rolled out a digital platform that enabled effective review of campaigns during & post-season against objectives.

• Manage and influence portfolio decisions of insecticides across AME Business Areas (BAs), encompassing all aspects of product life cycle management, innovation to phase-out for all formulations
• Evaluate insecticides portfolio performance and identify critical gaps in countries and Business Areas (BA), additionally foster collaborative relationships with SAS, mid-tier, and third-party teams for co-development of innovative solutions to address these gaps
• Monitor & continuously review SMS performance, undertaking regular risks and opportunities assessments. Take prompt actions as required, including plans to tackle FtO challenges (mitigation plans, capture opportunities from competition, appropriate and timely gap filing strategies/solutions)
• Train and equip the AME Southern Hemisphere BAs with the necessary skills to effectively input data and leverage the SFDC Project Planner tool.
• Facilitate a cohesive and efficient collaboration among CPD, Regulatory and P&S teams, ensuring the on time and full delivery of projects within the insecticides portfolio
• Maximize the value of insecticides portfolio in AME through the implementation of post patent strategies on key brands and active ingredients
• Lead the development and execution of brand plans, strategies, launches and positioning of insecticides to drive consistency across AME.
• Collaboratively working with the regional pricing team to drive insecticides value maximization, providing annual pricing guidance to countries, constantly monitoring net prices and their alignment with the budget, providing strategic insights, encouraging critical analysis and taking proactive measures
• Play an integral part in shaping insecticide decisions through active involvement in decision making platforms across BAs including: Technical Result Meeting (TRM), Business Area Portfolio Meetings, BU Project Team meeting (BUPT) by providing valuable inputs and insights
• Spearhead the annual AME TPR process for designated SMS, leading discussions with region and global managers to establish consensus on portfolio plans and outcomes that will drive a favorable business impact on the 5-year plan
• Foster successful NPIs introduction in BAs, by actively engaging with Global and Regional teams, providing guidance in process execution, strategic planning, brand guidelines adherence and promoting exchange of best practices

Key Achievements
• Coordinated launch & timely delivery of Vaniva 450SC upside which contributed $0.9m to the budget of Southern Business Area
• Facilitated the establishment of New Products checklist for alignment and efficiency of NPI launches which contributed to the successful launch of Vaniva 450SC and ongoing for Laudento 200SC
• Commenced PPD for Chlorantraniliprole in AME, targeted for 21% of Syngenta insecticide sales in 5yrs

• Provided technical leadership and leveraging of new CP technologies for East Africa Business Area resulting in exceptional technical launches and product performance.
• Formed a strong collaborative partnership with the marketing team to ensure the development and execution of superior campaigns, fostering accountability for successful product launches.
• Ensured all CPD trialing KPIs were met including timely protocol writing, development, localization, and demo trials using BioPlan, BioDesign and uploading data in ARM within 7 days after each assessment, achieving a 90% conclusiveness rate across executed trials
• Project management & governance of Turkey CP and seedcare projects and collaborated closely with all stakeholders in ensuring visibility of project scope and achievement of milestones.
• Facilitated AME BUPT meetings held twice a year to monitor projects’ performance and deliverables. Ensured DeCo process was upheld in project governance
• Managed the development and execution of CPD projects ensuring their successful completion. Coordinated the trialing program from development stage through to pre-launch and commercial demo trials including competitor monitoring. Collaborated with commercial team to align these efforts with East Africa BA business ambition.
• Provided technical expertise to key accounts and distribution channel partners, including Farmers, Channel, and Syngenta commercial employees.
• Guided CPD input throughout the PDC cycle for all projects including NPIs, LEX & FEX (Label extensions as well as Formulation extension products) while also identifying development opportunities
• Led the screening and evaluation of maize seed varieties ensuring the identification of options with strong commercialization potential. Utilized industry knowledge and market insights to guide the selection process
• Maintained open and frequent communicating with key stakeholders to share trials plans, progress, and results for feedback to leverage the trial outcomes for strategic decision making and improvement
• Translated trials results into technical profile for product/grower offers, positioning & developed crop programs to deliver innovation to growers.
• Monitored contracts & trials to identify potential risks and implemented mitigation actions to protect development process from unforeseen delays and costs.
• Coordinated cross-functional teams to determine timely delivery and compliance of projects.
• Developed and maintained CPD budget to control costs and meet organizational and project goals.

Key Achievements
• Drove the approval & establishment for CPD Center of Excellence, where over half a million farmers have been trained and created efficiency in CPD trials output
• Instrumental in Turkey integration into AME project management and improved their proficiency within the Project Planner system
• Developed AME CPD Academy in Learning Edge while facilitating knowledge transfer as an expert trainer for the AME region

• Led portfolio projects, designing of protocols, and managing new and existing projects including portfolio process in a technically sound and cost-effective manner.
• Ensured the sustainability of projects developed in collaboration with various partners, such as the Horticulture Centers of Excellence created in partnership with USAID-KHCP, G-North, and County government projects.
• Developed crop programs aimed at maximizing farming productivity and profitability. Provided technical expertise and conducted training sessions to ensure farmers understood and implemented the programs effectively.
• Managing Technical budget, approving budgets and contracts for collaborators working on projects.
• Collaboratively worked with farms and established farmer groups, implemented initiatives to enhance market linkages, ensuring the delivery of high-quality yields.
• Collaboration with exporters (Vegpro, AAA, Sunripe, Finlays, Wilham) and other players in horticultural value chains to offer information, technical guidance, compliance issues and input options to overcome trade barriers.
• Kept abreast with agronomy trends and adaptive research findings to identify opportunities for innovation and improvement within the East Africa commercial unit
• Collaborated with various Government agencies to actively contribute and unify Syngenta's efforts in shaping agricultural sector policies and regulations. Executed portfolio stewardship plans to ensure responsible management of product portfolio.
• Ensured effective communication among regional teams, internal commercial team, and external stakeholders.

Key Achievements
• Managed the transition of Horticulture Centers of Excellence (HCEs) into self-sustaining technology transfer hubs for farmers after the completion of USAID-KHCP donor-funded project
• The first African woman to receive the Global Gap Train- the-Trainer status, a voluntary standard aiding exporter in achieving market access.
• Developed a local system, for data entry to aid analysis and help optimize resources and enhance efficiency.

• Seed & Crop Protection Registration and Licensing to maintain FtO & LtO in East Africa
• Development of Technical Launch Plans for New Products (NPIs)
• Created Crop programs
• Designed, communicated, and implemented Products’ positioning
• Technical Market Support
• Relationship Management of Pest Control Products Board (PCPB)
• Ensured commercial team knowledge through continued training

Key Achievements
• Fast tracked registration of five products which supported quick market share gain in key sectors - Grain Storage, Herbicide in Sugarcane & Corn, Actara drench in Tobacco, Cereal herbicide in grasses and Nut sedge herbicide.

• Audits for organic production |Research on new varieties | Implementation of Management information system |Design of crop programs |Maintain regulations and general standards for organic certification | Managed continuous improvement initiatives to drive quality yields | Resolved issues quickly to maintain productivity goals | Created streamlined production schedules and collaborated with production team to communicate expected volumes for export | Analyzed production data and prepared reports for senior management

Key Achievements
• Established Organic production in Sulmac which was a farm on conventional production for vegetables & flowers. Developed organic production area to 30ha in less than 1 year increasing company business by an additional 20% value attached to organic produce.

• Managing Irrigation | Water usage efficiency | Report Writing |Water Recycling | Soil Analysis |Integration of biological insects into crop programs

Key Achievements
• Instrumental in development of Integrated Pests Management Program in the farm. Ensured successful breeding of phytoseileus and other biologicals methods which became an integral part of creating environmental diversity.