SUSAN OSEWE

• Identifying and qualifying potential customers through outbound calling with a minimum of 50 calls per day.
• I research potential leads to identify key decision-makers within target organizations. This involves utilizing LinkedIn Navigator, ZoomInfo, Lusha, Apollo, and building Salesforce reports for net new sourcing.
• I design and execute Apollo.io email campaigns, implementing A/B testing strategies to optimize subject lines, messaging, and timing, resulting 20%, increase in open rates.
• Developing effective scripts for making cold calls, managing conversations, and overcoming objections.
• Direct outreach to ICP prospects via cold calls, emails, and LinkedIn campaigns.
• I also qualify leads from referrals and marketing to ensure they meet the BANTC threshold.

Achievements:

I have consistently been awarded highest monthly closed sales, highest added ARR and highest booked demos 5 months in a row.

I have been able to consistently maintain booking 5 to 8 demos per week, with an attendance rate of 85%, ensuring I get an attendance of 20 to 25 prospects.

I have so far closed 18 deals, which average between $4,000 and $12,000 on a subscription basis, with an average ARR of $100,000.

I have also trained two new colleagues within the same department, who have been able to transition well into their roles and are currently excelling within their markets.

• Called 65+ clients daily; identifying decision-makers, setting agendas, uncovering challenges, and pitching to the prospects to ascertain high qualified leads, sending 30plus manual emails to prospects introducing our services and setting up meetings with them.
• Scheduled virtual meetings to conduct in-depth video demonstrations and service presentations for the prospects to ensure their understanding and to see a fit and benefits for the services in their businesses.
• Negotiated with the qualified prospects, offering limited-time offers and free trials for the prospects to experience the benefits of the products or services.
• Ensured high-quality leads are generated through BANTC's (Budget, Authority, Need, Timeline, and Compelling Events) and SPICED sales frameworks to increase the number of closed deals and achieve the quarterly revenue target set.
• I managed to highly maximize sales through re-engaging with previous leads, enhancing sales processes, and engaging in marketing activities to increase the company's revenue by 13% within the first three months.
• I also introduced new services to new prospects and existing clients by inviting them to consultation meetings, understanding their needs and budget, and scheduling a timeline for execution.

Achievements:

In this role, I was able to do a full sales cycle with multiple softwares and platforms (SafeSpace, MeetMagic, PikoHANA, Gympass, Fev3r, among others). I gained extensive experience within a short period, working with diverse software solutions under a single company, mastering the ability to adapt sales strategies to different product functionalities, markets, and client needs, enhancing versatility and expertise in software sales.

I spearheaded cross-functional collaborations that improved client satisfaction scores by 12% (from 78% to 90%) across two accounts I was working on.

I was also recognized as a top performer among a team of 10 sales associates for consistent overachievement of KPIs.

• Scheduled virtual meetings to do in-depth video demonstration and service presentation to the prospects to ensure their understanding and seeing a fit and benefits for the services in their businesses.
• Identified, evaluated, and pursued new business opportunities to expand client outreach.
• Ensured high-quality leads were generated through BANTC's (Budget, Authority, Need,Timeline, and Compelling Events) and SPICED sales framework to increase the number of closed deals and achieve revenue quarterly set target.
• Developed key relationships with customers through regular communication, meetings, and events.

Achievements:

Through this I was able to achieve a minimum of 3 closed sales per month against the set target of 1 raising business revenue by an average of 18% during that period.

I was also able to maintain monthly SQL of 25 per month with a 90% attendance rate.

In addition to this I was able to build and maintain strong client relationships with my accounts ensuring retention of 75%.

• Built strong rapport with new and existing clients to better serve financial needs and promote branch loyalty.
• Maintained regular performance appraisals for subordinates through verbal, written and on-going review programs.
• Planned work schedules to maintain adequate staffing levels.
• Created and updated reports on a frequent basis to present information to leadership teams.
• Analyzed competitors and market trends to facilitate business growth.
• Boosted customer base, acquiring new customers and identifying needs to deliver relevant products.
• Designed sales and service strategies to improve revenue and retention.
• Managed the day-to-day operations of the branch including scheduling, staffing, budgeting.
• Supervised a team of 10 staff members to ensure quality customer service.
• Resolved customer complaints promptly and efficiently while ensuring excellent customer service standards.

Achievements:

Enhanced team performance: Led a team that consistently exceeded monthly lending targets by 6-12% overtime, fostering a culture of excellence and driving branch productivity.

Strengthened client relationships by Developing and maintaining strong relationships with key clients, resulting in an increase of 25% in repeat business and referrals, contributing significantly to the branch's growth.

Implemented risk assessment protocols that minimized loan defaults by 12%, ensuring the institution's portfolio remained healthy and optimized.

• Built strong rapport with new and existing clients to better serve financial needs and promote branch loyalty.
• Increased efficiency and drove branch revenue by 8% by optimizing client retention.
• Designed sales, marketing and service strategies to improve revenue.
• Complied with company policies and government regulations to prevent and detect rule violations and protect organization from fines and lawsuits.
• Supported outside sales force in servicing and obtaining new business.
• Read personal and commercial financial statements, contextualizing loan or credit applications with credit history and general financial status of applicants.
• Maintained regular performance appraisals for subordinates through verbal, written and on-going review programs.

Achievements:

Introduced customer-centric initiatives that led to a 6% increase in repeat business,

Fostered collaborations with other departments, leading to cross-selling opportunities that resulted in an increase of 10% in overall business volume and diversification in the first three months.

Enhanced team performance through on ground sales strategies that boosted the branch’s performance surpassing the targets by 5% and 10%, 2 months in a row

• Led aggressive prospecting, cold calling and networking to enhance lead generation.
• Analyzed sales data and applied diverse negotiation techniques to leverage client relationships and improve retention.
• Handled inbound telephone calls from interested customers.
• Follow-up with customers via phone or e-mail regarding service experience for customer retention reporting.
• Dialed past and prospective client phone calls to update on newest products and services to upsell and retain customers
• Participated in industry events and conferences to stay informed on market trends and build network with potential key dealerships.
• Developed and implemented strategic plans to maintain and grow key accounts, enhancing customer satisfaction and loyalty.

Achievements:

In this role I was able to grow the internal car dealers network to 35 partner showrooms. Through direct sales and agency networks, I was able to grow our clientele base by 15% in a span of 3 months and 50% within the year with 85% healthy loan repayments.