SUSAN KIMACHIA

• Developed and managed flagship digital properties including but not limited to the podcast "Let Me Tell You Maina", achieving high engagement in the hundreds of thousands on YouTube and digital streaming platforms.
• Crafted multi-show podcast pipelines in coordination with radio programming to extend brand presence beyond traditional channels. This, in turn, has yielded a total radio audience of over 96 million in 10 months since the launch date.
• Liaised with celebrities and high-profile guests to align podcast content with programming themes and audience demands.
• Contributed to the Songa Play platform’s launch strategy, helping reach 2M+ users in just three months through creative and strategic media content integration. In turn, we have over 50,000 downloads on both Android and iOS platforms.
• Played a critical role in monetizing digital content, and aligning platform growth with programming expansion goals.

Directed news and editorial content across multiple radio brands, aligning with programming strategy to ensure consistency in tone, values, and impact.

Spearheaded content optimization through detailed audience analytics, leading to significant growth in listenership and market relevance, achieving an 80% listener satisfaction rating exhibited through research.

Collaborated with programming, digital, and sales teams to integrate editorial content with show formats, commercial sponsorships, and special features.

Strengthened newsroom performance by embedding training and appraisal frameworks, ensuring talent growth, retention, and brand-aligned output.

Oversaw the shift to digital-first content delivery, embedding audio-on-demand, podcasting, and social media integration into the content strategy. Thus, new products for social media platforms through the deep dive have been developed.

Championed ethical standards and compliance, reducing reputational and legal risks, while enhancing journalistic integrity. I have managed a zero percent libel legal standing, saving the organization legal costs.

• Head of Electronic News, Radar Desk Head.
• WWW.RADIOAFRICAGROUP.CO.KE

• Company Overview: WWW.RADIOAFRICAGROUP.CO.KE
• Collect news
• Determining bulletin content
• Scripting news bulletins
• Editing of the news scripts as well as audio by use of adobe/cool edit software.
• WWW.RADIOAFRICAGROUP.CO.KE

• Co-hosting of a peak hour show between 4pm and 7pm daily (Monday to Friday)

• Company Overview: WWW.RADIOAFRICAGROUP.CO.KE
• Manage the newsroom team for all the radio stations at the group
• Ensure bulletins are on air at required times without fail, plan leave calendar for the team, mentor and train news readers as well as reporters on scripting and editing of news items.
• Appraising all staff in the newsroom bi-annually.
• WWW.RADIOAFRICAGROUP.CO.KE

• Head of news desk, news content and scripting

• Head the Sound Asia news department
• Determining news content and scripting
• Presenting the news on radio.

• Prime Time News Anchor with key broadcast responsibilities