Klaviyo
Hi, I’m
Steve Logarn
Senior Marketing Specialist
Nairobi
Summary
Seasoned Senior Marketing Specialist with a 10-year track record turbocharging e-commerce, B2B, and B2C brands to surpass over $200M in revenue. A maestro in owning digital marketing channels – email, CRO, paid social, and SEM. Gifted with a knack for crafting imaginative marketing strategies, blending skills in design, copywriting, and project management.
Overview
10
years of professional experience
14
Certifications
Work History
Essence Of EmailTexas, USA
Senior Email Marketing Strategist
07.2022 - Current
Job overview
- Account-managed portfolio of over 25 clients across Europe and North America
- Supervised internal strategy team, including email campaign and flow planners, QA experts, copywriters, and designers resulting in 30% improvement in turnaround time
- Led creation and optimization of automated email workflows, reducing manual efforts by 40% and enhancing customer journey experiences.
- Facilitated D2C and e-commerce brands in driving over $150 million in sales through effective email campaigns and SMS strategies.
- Implemented personalized email segmentation, contributing to 30% increase in customer LTV and overall revenue growth for all clients.
- Improved email deliverability by implementing effective email list hygiene practices, leading to 55% reduction in email bounce rates.
- Managed multiple simultaneous email campaigns from start to finish.
Essence Of EmailTexas, USA
Senior Demand Generation Specialist
11.2022 - 05.2023
Job overview
- Conceptualized and organized online marketing campaigns, achieving exceptional 47% expansion of the company's client base and $1.5 million revenue growth
- Strategically optimized search ads, resulting in a substantial monthly ad spend saving of $8,000/day while maintaining a consistent conversion rate
- Led LinkedIn ads lead generation campaigns, consistently generating 20+ qualified leads per month at a CPC of $2.5 and CPA of $9
- Conducted data-driven A/B testing and CRO strategies, leading to a significant 20% increase in conversion rates across multiple marketing channels
- Designed and implemented personalized email marketing automation workflows, driving a 35% rise in email engagement and overall revenue from repeat customers.
- Attended training programs to deepen professional skillset and assisted in training fellow store associates on existing and new training programs.
Galactic Fed
Growth Labs Marketing Lead
08.2021 - 06.2022
Job overview
- Spearheaded and mentored a dynamic team of marketers across multiple countries, fostering a cohesive and high-performing team culture to drive collective growth efforts
- Collaborated closely with the Group Chief Marketing Officer to implement innovative marketing strategies, resulting in a 40% surge in website traffic across all client websites
- Pioneered content marketing strategies, leading to a 30% increase in organic website traffic
- Implemented lead generation strategies, achieving a 30% increase in qualified leads through targeted lead magnets, personalized email campaigns, and optimized landing pages.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
TutorHunt
Email Marketing Specialist
09.2020 - 06.2021
Job overview
- Successfully implemented inbound marketing strategies, driving a significant 25% growth in brand recognition
- Led the optimization of email marketing funnels, resulting in a remarkable 35% increase in marketing return on investment (ROI)
- Executed dynamic email campaigns, achieving a 40% increase in revenue.
88 Marketing LLC
Facebook Media Buyer
01.2016 - 08.2020
Job overview
- Managed and optimized digital media campaigns, including Social Media (Facebook), Display, Paid Search, Native, and Video
- Analyzed campaign data, identified trends, and capitalized on opportunities to increase performance, ensuring a positive return on ad spend.
- Determined costs for media campaigns and delivered this information in reports to clients.
Yellow Pages Africa
Growth Marketer
03.2014 - 08.2016
Job overview
- Developed and executed multi-channel digital marketing strategies, surpassing quarterly regional performance targets by 20%.
- Spearheaded customer acquisition programs, achieving a 15% increase in ROI through paid search, display, programmatic advertising, and paid social channels.
- Collaborated with regional and business owners, accurately forecasting channel performance and reallocating budgets, resulting in a 10% improvement in overall ROI.
- Orchestrated successful cross-functional initiatives by collaborating with Field Marketing, SEO, Global Campaigns, Product Marketing Managers, and various teams, driving a 25% improvement in overall campaign effectiveness.
Education
Strathmore University, School Of EngineeringNairobi, Kenya
Bachelor of Science from Computer Science
04.2001
University Overview
- Software Engineering Intern, Kenya Space Agency.
Strathmore UniversityNairobi, Kenya
Bachelor of Arts from International Marketing
04.2001
Strathmore UniversityNairobi, Kenya
MBA from Business Administration And Management
04.2001
Skills
Email and SMS Marketing
Content Marketing
Marketing Analytics
Copywriting
Email Deliverability
Conversion Rate Optimization
A/B Testing
Project Management
Collaboration and Communication
SEO
Search Engine Marketing
Social Media Marketing
Creativity
Graphics Design
A/B Testing
Marketing Automation
Certification
Klaviyo Product Certificate- Klaviyo Academy
Software
Pardot
Brevo
Omnisend
Hubspot
Figma
Stripo
ActiveCampaign
Constant Contact
Mailchimp
Mailerlite
Google Ads Manager
Meta Ads Manager
LinkedIn Campaign Manager
LinkedIn Sales Navigator
Salesforce
Slack
Asana/ClickUp/Jira
Marketo
Microsoft Office Suite/G-Suite
Adobe Creative Cloud
Shopify
Attentive
TikTok Ads Manager
Mixpanel
Google Analytics
Timeline
Microsoft Advertising Certification- Microsoft
11-2023
Senior Demand Generation Specialist
Essence Of Email
11.2022 - 05.2023
Senior Email Marketing Strategist
Essence Of Email
07.2022 - Current
Growth Labs Marketing Lead
Galactic Fed
08.2021 - 06.2022
Ultimate Guide To Marketing On TikTok- Influencer Marketing Hub
07-2021
Content Marketing- Hubspot Academy
02-2021
Content Strategy For Marketers- Hubspot Academy
11-2020
Email Marketing Specialist
TutorHunt
09.2020 - 06.2021
Advanced Email Marketing- Hubspot Academy
02-2020
Klaviyo SMS Certificate- Klaviyo Academy
01-2020
Klaviyo Deliverability Certificate- Klaviyo Academy
07-2019
Klaviyo Product Certificate- Klaviyo Academy
06-2019
Google Ads Certification- Google
10-2018
Advanced Search Engine Optimization- Semrush
07-2018
Social Media Marketing Certification- Meta Blueprint
06-2016
Facebook Media Buyer
88 Marketing LLC
01.2016 - 08.2020
Fundamentals of Digital Marketing- Google Digital Garage
12-2015
Google Analytics- Coursera
06-2015
Email Marketing: Strategy and Optimization- Coursera
02-2015
Growth Marketer
Yellow Pages Africa
03.2014 - 08.2016
Strathmore University, School Of Engineering
Bachelor of Science from Computer Science
04.2001
Strathmore University
Bachelor of Arts from International Marketing
04.2001
Strathmore University
MBA from Business Administration And Management
04.2001