STACY OCHUKA

Marketing Strategy Development: Developing and executing comprehensive marketing strategies aligned with company objectives, targeting diverse customer segments. Conducting market research and competitor analysis to identify emerging trends and leverage opportunities for market penetration.

Brand Management: Oversee the development and maintenance of the company's brand identity and guidelines. Ensure brand consistency across all marketing channels, including website, social media, email campaigns, and advertising materials.

Digital Marketing Campaigns: Planning, implementing, and optimizing digital marketing campaigns to drive traffic, generate leads, and increase conversions. Utilizing various channels such as search engine marketing (SEM), search engine optimization (SEO), social media advertising, and email marketing.

Content Marketing: Lead content marketing strategies to create compelling and informative content, including blog articles, white papers, case studies, and videos. Collaborating with subject matter experts to develop educational resources that showcase the company's expertise and attracted a wider audience.

Lead Generation and Conversion: Developing and executing lead generation strategies to expand the customer base. Implementing lead nurturing campaigns to cultivate relationships with prospects and convert them into paying customers. Monitoring and optimizing conversion rates through A/B testing and data analysis.

Analytics and Reporting: Utilizing marketing analytics tools to track key performance indicators (KPIs), measure campaign effectiveness, and provide actionable insights. Preparing regular reports on marketing activities, including ROI analysis, to assess the success of marketing efforts and drive data-driven decision-making.

Team Management: Supervising a team of marketing professionals, providing guidance, mentorship, and performance evaluations. Fostering a collaborative and innovative work environment to maximize individual and team productivity.

Partnerships: Developing and maintaining strategic partnerships with industry influencers, educational institutions, and relevant organizations. Leveraging these relationships to expand the company's reach, enhance brand credibility, and drive joint marketing initiatives.

Event Planning and Execution: Organizing and executing online events, webinars, and conferences to engage with the target audience and showcase the company's expertise. Collaborating with cross-functional teams to ensure seamless event execution and maximize attendee participation.

Recruiting and Team Building: Playing a key role in recruiting, interviewing, and selecting top marketing talent to join the team. Collaborating with department managers to define job requirements, create job postings, and conduct candidate screenings. Evaluating candidates based on their skills, experience, and cultural fit within the organization. Implementing onboarding programs to ensure seamless integration of new team members and foster a collaborative and high-performing marketing team. Providing ongoing training and professional development opportunities to enhance team members' skills and knowledge

• Diagnosed client needs with the right product fit to offer a solution to the client
• Worked closely with the Account Excellence team to support them in forming deeper connections with the clients for them to deliver longer Lifetime Value
• Responsible for successfully handing over converted sale to the AX team
• Responsible for inputting all client information on Pipe Drive including product feature requests and escalating to the product team.

• Ensuring the profitability and growth of client accounts
• Identifying, developing and converting new business opportunities with existing and future agency clients
• Negotiating contracts and fees with marketing directors and client procurement personnel
• Reporting key financial and team data to the agency’s senior leadership, finance and human resources departments
• Maintaining a detailed awareness of relevant market trends affecting clients, and developments in the wider industries
• Responsible and accountable for my own and others’ work, delegating effectively to balance a varied and demanding workload
• Managing the sales and marketing team
• Growing social accounts’ followers and engagement through content creation and ad management
• Developing and nurturing client relationships
• Keeping projects on time and within budget
• Conducting performance evaluations and giving feedback
• Monitoring the success of campaigns.
• Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.

• Prospected for new leads to ensure a constant sales pipeline
• Worked to understand customer business needs and offers solutions to meet them
• Collaborated closely with account excellence team to ensure proper account management
• Managed customer relationships to ensure retention.

• Marketing Strategies
• Crafted and executed innovating marketing plans
• Stakeholder Management
• Managed stakeholders and partners
• Through great stakeholder management and process optimization
• Worked with the commercial team, sales team and medical representatives to support growth of the business
• Product Development
• Curated and managed product launches and relaunches
• Procurement
• Procured goods and services from suppliers using SAP
• Created and oversaw the production of packaging materials
• Product Distribution
• Created order sheets to help manage clients’ expectations in terms of stocks and helped sales representatives make orders remotely
• Price Setting
• Established price points for our products (for approval by the finance team)
• Communication Strategies
• Developed communication materials for both online and offline audiences
• Reporting
• Generated reports; monthly sales performance, stock, etc.

• Overall Purpose: Responsible for developing and implementing marketing strategies geared towards marketing company products and grow revenue
• Stacy Ochuka CV Page 3 of 4
• Duties & Responsibilities
• Developed marketing strategies to sell the company’s products
• Explained features, benefits advantages and disadvantages of the various financial services
• Ensured retention of existing & new customers
• Gained an understanding of customers' diverse and specific business needs and sell/market services that apply to them
• Identified and grew business through networking and follow-up courtesy calls
• Organized and planned events and activations to increase brand awareness
• Developed and implemented comprehensive marketing strategies to promote the company's properties and services
• Coordinated media correspondence and managed the company's online presence, including social media and website updates
• Planned and executed successful events and activations, including open houses and networking events
• Collaborated with the sales team to generate leads and increase conversions
• Monitored and analyzed market trends and adjusted marketing strategies as needed
• Maintained good customer relations while networking with existing customers in order to maintain links and promote additional products and upgrades.

• Maintained a comprehensive web-based client database
• Used both computer and manual filing systems which allowed for efficient collection, retention, and retrieval of information
• Prepare, create, and compose letters, reports, bulletins, and other documents for the company
• Answered routine correspondence for the senior management
• Submitted print requests
• Operated computer and standard office equipment
• Addressed standard inquiries by letter, phone, e-mail, fax, or personal contact
• Maintained internal communication
• Interacted with and assisted clients when necessary
• Maintained confidentiality of records.