Soraiya Noorani

• Supporting growing UK businesses with business development, marketing coordination, lead generation and partnership development.

Aura Water Filters:

• Support business development activities for the UK market, identifying opportunities to expand distribution channels and strategic partnerships.
• Coordinate outreach to installers, distributors and commercial partners.
• Assist with marketing initiatives, brand awareness campaigns and market development activities.
• Conduct market research and competitor analysis to identify growth opportunities.

WRX Trade:

• Coordinate marketing activities across the business, ensuring effective communication between suppliers, partners and stakeholders.
• Support content planning, campaign execution and business development initiatives.
• Assist with customer engagement, relationship management and operational coordination.
• Contribute to the development of processes to support business growth and efficiency.

• Support business development and growth initiatives across the UK, EMEA and US markets for leading technology organisations including Spinnaker Support, Arctic Wolf, DataCore Software and HPE GreenLake.
• Develop and execute outbound business development campaigns to identify and engage target accounts and key decision-makers.
• Generate qualified opportunities through a combination of prospecting, relationship building, account research and multi-channel outreach.
• Build and maintain relationships with senior stakeholders across IT, cybersecurity, infrastructure and enterprise technology sectors.
• Coordinate closely with sales and marketing teams to support pipeline growth, campaign performance and revenue objectives.
• Utilise CRM and sales engagement platforms to manage opportunities, track activity and support forecasting.
• Conduct market research and account analysis to identify new growth opportunities within target regions and industries.

• Identified growth opportunities across E-commerce, Packaging Solutions and Sustainable Display Solutions divisions.
• Generated qualified B2B opportunities and scheduled appointments for the sales team.
• Developed and coordinated digital marketing initiatives to increase awareness and engagement.
• Conducted market research to support expansion and business development activities.
• Managed social media presence and content initiatives across multiple business divisions.

• Developed new business opportunities within the travel sector through prospecting and relationship management.
• Achieved 110% of annual sales targets.
• Generated a pipeline of 50+ prospects within the first quarter, contributing to a 35% increase in new business contracts.
• Conducted 15+ client meetings per week and managed the sales process through CRM systems.
• Worked closely with operations teams to ensure seamless customer experience and high client satisfaction.

Following my relocation from Istanbul to London, I undertook a combination of freelance commercial projects, client-facing assignments and professional development activities while expanding my experience across UK markets.

Key activities included:

• Delivered freelance business development, client relationship management and marketing support projects for SMEs and growing businesses.
• Supported lead generation, market research, partnership development and customer engagement initiatives across a range of sectors.
• Coordinated networking and member engagement events for ASMALLWORLD, supporting high-net-worth and international professional communities.
• Managed stakeholder communications and event operations, ensuring a high-quality member experience.
• Provided private tutoring and educational support services while developing strong communication, presentation and relationship-management skills.
• Completed professional qualifications including a Level 3 Education qualification and CELTA certification.
• Built experience working independently, managing multiple projects simultaneously and delivering outcomes in remote and client-facing environments.

• Generated and closed new business opportunities, driving substantial revenue growth.
• Cultivated and strengthened relationships with 200+ clients worldwide, enhancing client satisfaction and retention.
• Led client meetings, presentations and partnership discussions to align services with client needs and objectives.
• Implemented CRM and pipeline management processes.
• Supported event operations, marketing and client delivery.

• Managed VIP communications and stakeholder engagement.
• Coordinated relationships with international art collectors, galleries and sponsors.
• Secured sponsorship partnerships and supported VIP event programmes.

• Conducted market research and engaged prospects to identify new business opportunities.
• Secured advertising and sponsorship opportunities, enhancing brand visibility.
• Managed client relationships with luxury brands and commercial partners.
• Coordinated marketing initiatives and managed publication content for effective outreach.