Sophia Muiruri
Digital Marketing
Nairobi,Starehe
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
17
17
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Digital Marketing Assistant
Farmers Choice Limited
Nairobi, Kahawa West
10.2021 - Current
- Assisted in creating and deploying social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Maintained continuous check on Instagram, Twitter and TikTok metrics, optimizing and enhancing campaigns based on current trend data.
- Supported in events planning and activations in various selected outlets.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Collaborated cross-functionally with sales, and product management teams to accomplish shared goals.
Divisional Superintendent
St. John Ambulance
01.2017 - 12.2021
- Training young people First Aid -Organizing and Overseeing County activities such as camps, community service, competitions and other income generating activities
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
Enumerator
Kenya Bureau of Statistics
08.2019 - 09.2019
- Assisted people in filling out surveys with complete and accurate information.
- Traveled door-to-door in assigned communities and requested participation in census interview, clearly explaining process and purpose.
Sales Person
Trueblaq Marketing Agency
10.2019 - 02.2020
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
Sales Person
Crown Beverage limited
03.2019 - 04.2019
- Merchandising/ sales promotion of Old smuggler, wild turkey
Sales Person
Saadhim Limited
08.2018 - 02.2019
- Merchandising/ sales promotion (black bird, musketeer and mistral)
Education
Bachelors Degree - Marketing
Kenyatta University
Nairobi 08.2017 - 12.2021
High School Diploma -
State House Girls
Nairobi 02.2013 - 11.2016
Parkroad Primary
Nairobi 01.2004 - 12.2012
Skills
LeadershipAbility to work under minimum supervisionAbility to work under pressureSelf- driven
Certification
Certificate in Fundamentals of Digital Marketing (Google garage)
Timeline
Digital Marketing Assistant
Farmers Choice Limited
10.2021 - Current
Sales Person
Trueblaq Marketing Agency
10.2019 - 02.2020
Enumerator
Kenya Bureau of Statistics
08.2019 - 09.2019
Sales Person
Crown Beverage limited
03.2019 - 04.2019
Sales Person
Saadhim Limited
08.2018 - 02.2019
Bachelors Degree - Marketing
Kenyatta University
08.2017 - 12.2021
Divisional Superintendent
St. John Ambulance
01.2017 - 12.2021
High School Diploma -
State House Girls
02.2013 - 11.2016
Parkroad Primary
01.2004 - 12.2012