Yashvi Tekriwal
Bengaluru
Summary
Multi-talented marketing specialist with 5+ years of experience in the industry. Passionate about introducing new ideas to the field and developing creative solutions. Thrive in high-pressure, fast-paced work environments and remain positive throughout challenging projects. Skilled at market analysis, strategizing, and developing comprehensive campaigns for clients, both big and small. Excels in traditional marketing tactics as well as digital platforms such as social media, SEO/SEM, and email marketing. An experienced team player who can flourish in any position within the marketing realm.
Overview
9
9
years of professional experience
Work History
Strategy & Insights Consulting
Fractal Consulting
05.2023 - Current
- Identifying appropriate marketing channels and target customers for campaigns.
- Developing consumer insights reports based on market research data to help clients understand their audiences.
- Creating and executing qualitative and quantitative research projects to evaluate product performance in the marketplace.
- Analyzing customer feedback and surveys to identify areas for improvement in product offerings.
- Building and maintaining relationships with existing clients to ensure customer satisfaction.
- Developing strategies to help clients maximize their return on investment from product launches.
- Collaborating with internal teams, partners, and stakeholders to ensure successful product launches.
- Keeping abreast of industry trends and developments in order to advise clients appropriately.
Product Marketing Manager (Remote)
Fractal Consulting
11.2022 - 04.2023
- Conceptualizing and managing the product website increasing monthly traffic by 46.5%
- Part of strategizing the key go-to-market efforts for the product
- Analyzing campaign data on a regular basis to derive actionable insights and launch new ones
- Performing multiple growth experiments through integrated marketing campaigns, generating a total of 60 leads in 3 months of launch
- Working with sales team to close hot deals by creating personalized use cases aligning with their key business priorities
- Suggesting market intelligence and trends to internal teams
- Coordinating with cross functional teams (product, content writers, presales, designers, tech) and marketing agencies
Product Marketing Manager
SmartClean Technologies
01.2020 - 10.2022
- I built key marketing functions as we grew from launch to managing operations over 30+ countries
- Developed, managed and aligned teams internally for the global launch and GTM of SmartClean solutions
- Strategised and created the critical value proposition matrix, buyer journey, messaging and positioning across all channels
- Led all marketing initiatives including content development and marketing, PR and communication, analyst relations, creatives and brand, sales enablement, product marketing, outreach, field and events marketing.
Marketing Communications Analyst
Antler
08.2019 - 11.2019
- Actively involved in ongoing events (organization and implementation)
- Create graphical contents for social media channels
- Assisted the SEA Marketing Director with offline events, social media and podcast creation
LinkedIn Accounts Executive
Black Marketing
12.2018 - 07.2019
- Black Marketing is a premium B2B marketing consultancy that specialises in enabling you to achieve your business objectives through LinkedIn
- I managed the LinkedIn account of various CXOs for networking and lead generation
Subject Matter Expert
Uber
06.2017 - 05.2018
- Managed a team for 18 Community Operations Specialists and created reports for stakeholders at ANZ
- Development of content for support team, training new joinees and handle escalations
Client Servicing
Wizcraft International Entertainment Pvt. Ltd
11.2016 - 01.2017
- Developed and executed the brand voice strategy - involved managing the message and tone of communications to ensure consistency across all marketing materials.
- Worked with internal teams such as copywriters, designers, developers, support staff, partners, vendors, and customers to ensure that a unified brand identity was achieved.
- Identified trends in customer feedback in order
Intern Reporter
The Telegraph
05.2014 - 06.2014
- Researching topics, conducting interviews with sources, writing copy, as well as editing content.
- Coordinated with other departments (such as graphic design and social media) to ensure that all stories presented the correct brand message.
- Creating a list of topics and keywords for each article, in order to optimize content for SEO purposes.
- Provided insights into current trends within the news industry in order to ensure that The Telegraph’s content remained engaging and relevant.
Education
Master of Science - MS - Management
Singapore Management University
2019
Bachelor’s Degree - Communication, Journalism, And Related Programs
Manipal University
2017
Skills
- Project Management
- B2B Marketing Strategy
- Marketing
- Corporate Communications
Accomplishments
- SEO Foundations
- Google Ads Certification
- B2B Marketing on LinkedIn
- English
- Chess
- Hiking
Licenses & Certifications
Languages
Hobbies and Interests
Timeline
Strategy & Insights Consulting
Fractal Consulting
05.2023 - Current
Product Marketing Manager (Remote)
Fractal Consulting
11.2022 - 04.2023
Product Marketing Manager
SmartClean Technologies
01.2020 - 10.2022
Marketing Communications Analyst
Antler
08.2019 - 11.2019
LinkedIn Accounts Executive
Black Marketing
12.2018 - 07.2019
Subject Matter Expert
Uber
06.2017 - 05.2018
Client Servicing
Wizcraft International Entertainment Pvt. Ltd
11.2016 - 01.2017
Intern Reporter
The Telegraph
05.2014 - 06.2014
Master of Science - MS - Management
Singapore Management University
Bachelor’s Degree - Communication, Journalism, And Related Programs
Manipal University
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