Sheila Muriuki
Nairobi
Summary
Experienced manager skilled in team building, leadership, and customer relations. Demonstrates strong decision-making abilities and a commitment to driving company success. Known for fostering employee engagement and improving performance through training and morale-building. Collaborative leader who creates a positive work culture and maintains relationships with stakeholders in fast-paced environments.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Head of Commercial
Zydii
Remote
1 2023 - Current
- Strategic Client Management Achieved 90% client satisfaction rate and 75% increase in client retention by directing and overseeing client programs that consistently exceeded expectations.
- Program Delivery & Execution Spearheaded the delivery of key programs across multiple African markets, achieving 95% completion rate and 60% increase in program impact.
- Team Leadership & Development Increased team productivity by 40% and boosted overall sales performance by 50% through effective leadership and training of the sales team.
- Client Relationship Management Drove $4M increase in partnership-generated revenue and improved client engagement by 30% by cultivating strategic partnerships and strengthening client relationships.
- Market Expansion & Growth Strategies Led market expansion across Kenya, Nigeria, Rwanda, Zambia, and South Africa, contributing to $6M growth in market reach and 70% increase in new client acquisition.
- Data-Driven Decision Making Utilized data insights to refine commercial strategies, resulting in 25% increase in sales performance and ensuring alignment with business goals.
- CRM & Project Management Proficiency Implemented efficient CRM systems and project management tools, improving client reporting and communication processes by 50% and reducing project turnaround time by 20%.
- Product Launch & Customer Retention Managed product launches and developed Go-to-Market strategies, boosting customer retention and satisfaction through proactive relationship-building and timely issue resolution.
Business Operations Manager
Arion Consulting Ltd
Remote
01.2021 - 12.2022
- Partnerships and Customer Relationships Cultivated strategic partnerships and enhanced customer relationships, driving increased partnership revenue and customer satisfaction.
- Sales Operations Leadership Led sales operations across B2B and B2G sectors, driving sales volume, revenue, and profitability while ensuring positive gross margins.
- Government Negotiations Orchestrated deals totaling approximately $30M through strategic initiatives with national government, optimizing new revenue streams and fostering impactful partnerships.
- Market Expansion Expanded market presence locally and internationally, contributing to $25M growth in market reach.
- Commercial Strategy Execution Executed commercial strategies aligned with business goals, resulting in $20M increase in sales performance and market positioning.
- Sales Leadership and Training Provided leadership and training that boosted sales team productivity and effectiveness, leading to an approximate $35M increase in sales.
- Fostered a positive work environment that supported employee engagement and retention.
Senior Product Training & Channel Distribution Manager
M-KOPA Kenya Ltd
11.2016 - 12.2020
- Overall Purpose: Responsible for overseeing new product development and developing strategies for acquisition of new distributors and management of relationship with existing distributors to maximize profitability and revenues within Distribution channel
- New Product Introduction and Marketing: Successfully launched new products, resulting in 10X revenue growth in 2020.
- Launching Plan Development: Increased product visibility and sales by creating and implementing tailored launching plans for each product channel.
- Interdepartmental Collaboration: Collaborated with marketing and engineering teams to align initiatives and support sales efforts.
- Career Development: Provided ongoing product training and development opportunities to support team growth and career advancement.
- Field Presence: Ensured high visibility in field to support product launches and monitor market performance.
- Competitive Analysis: Monitored market trends and competitor activities to inform strategic decisions and maintain competitive edge.
Sales Training Manager
M-KOPA Kenya Ltd
11.2014 - 10.2016
- Overall Purpose: Maximize sales teams' effectiveness and productivity through training and field support for revenue growth.
- Training Development and Curriculum: Developed and implemented training curricula to address specific sales skills and product knowledge, enhancing overall team performance.
- Sales Strategy Execution: Implemented comprehensive training programs to enhance sales team effectiveness and productivity.
- Target Achievement: Successfully achieved sales targets through targeted training and development initiatives.
- Market Expansion: Supported market expansion efforts through strategic training and resource allocation.
- Cost Management: Managed training budgets and ensured cost-effective use of resources.
- Competitive Analysis: Conducted competitor analysis to inform training programs and sales strategies.
- Field Presence: Maintained strong presence in field to monitor training effectiveness and market performance.
- Team Performance Management: Managed sales teams' performance through targeted training and performance monitoring.
- Career Development: Identified training gaps and provided tailored development programs to support career growth.
- Interdepartmental Collaboration: Worked closely with other departments to align training initiatives with overall business objectives.
- Improved revenue generation of new hires 85% by implementing new, improved onboarding process
Education
M.D. -
International MBA Institute
SwitzerlandBachelor of Commerce - Accounting And Business Management
KCA University
NairobiCPA Part 1 & 2 - Accounting
KCA University
NairobiDiploma in Business Management -
Kenya Institute of Management
KenyaDiploma in Cabin Crew -
Kenya School of Aviation
KenyaSkills
- Customer Segmentation
- Sales Enablement
- Client Advocacy
- Data-driven decision-making
- Marketing automation
- Customer Support
- Campaign Management
- Customer Retention Strategies
- Business Development
- Brand Management
- Staff Management
- Employee Development
- Human Resources Management
- Business Administration
- Strategic Planning
- Project Planning
- Documentation And Reporting
Certification
- Certified Product Manager
- Certified Project Manager
- Certified Agile Project Manager
- Product Manager Accredited Certification
- Certificate in Leadership and Coaching
- Certificate in Sales Management
- Certification in Training of Trainers
Accomplishments
- Customer-Centric Leadership
- Increased Client Retention by 30%
Successfully led client relationship management efforts, driving a significant increase in retention through personalized engagement and proactive support. - Boosted Revenue by 25%
Spearheaded program delivery and execution, resulting in a substantial revenue increase within one year by expanding client engagements and upselling opportunities.
Strategic Market Expansion
- Expanded into 3 New Markets
Led market expansion strategies that introduced Zydii services into Nigeria, Uganda, and Ethiopia, contributing to a 15% increase in market share. - Enhanced Customer Satisfaction by 40%
Implemented customer-centric strategies and feedback loops, resulting in a dramatic improvement in satisfaction scores across key accounts.
Operational Excellence
- Optimized CRM Systems
Integrated advanced CRM tools that streamlined operations, improved data accuracy, and enabled targeted customer outreach, reducing churn by 20%. - Led Cross-Functional Teams
Managed and developed high-performing teams, ensuring seamless program delivery and consistent customer experience, contributing to a 30% increase in team productivity.
Data-Driven Decision Making
- Leveraged Data Insights
Utilized data-driven strategies to inform decision-making, enhancing customer journey mapping and driving a 25% improvement in service delivery efficiency.
Timeline
Business Operations Manager
Arion Consulting Ltd
01.2021 - 12.2022
Senior Product Training & Channel Distribution Manager
M-KOPA Kenya Ltd
11.2016 - 12.2020
Sales Training Manager
M-KOPA Kenya Ltd
11.2014 - 10.2016
Head of Commercial
Zydii
1 2023 - Current
M.D. -
International MBA Institute
Bachelor of Commerce - Accounting And Business Management
KCA University
CPA Part 1 & 2 - Accounting
KCA University
Diploma in Business Management -
Kenya Institute of Management
Diploma in Cabin Crew -
Kenya School of Aviation
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