SHAYANA RIOBA
Operations Management And Social Media Marketing
Nairobi
Summary
Summary
Results-driven professional with a Bachelor's degree in Business Information Technology and a Professional Digital Marketing certification from the Chartered Institute of Marketing (CIM). I bring a proven track record of driving growth and enhancing customer satisfaction through strategic operations management, data-driven decision-making, and innovative digital marketing strategies. With a keen eye for detail and strong problem-solving abilities, I excel in project management and administration roles, consistently delivering measurable results. I am eager to leverage my diverse skill set to contribute to the success of a dynamic team and drive sustainable growth in a challenging business environment.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Operations Officer
Precision Credit Limited
11.2022 - Current
- Efficiently processing various bank guarantees, including Bid Bonds, Performance Bonds, and Advanced Payment Guarantees for contractors and suppliers participating in tender bids
- Increasing client acquisition for trade finance services by 30% through relationship building and targeted social media campaigns (developing and managing content across Facebook, Instagram, Twitter, and LinkedIn).
- Overseeing trade finance operations to ensure accurate and efficient processing of financial transactions
- Providing exceptional customer support, responding promptly and effectively to inquiries.
- Maintaining comprehensive records of all guarantees issued and financial transactions, ensuring their accuracy and completeness.
- Preparing regular reports, including daily, weekly, and monthly insights into trade finance activities, and operational performance.
Data Analysis/Marketing Assistant
Premier Foods Limited
06.2021 - 01.2022
- Analyzed sales data to track progress of daily sales
- Created order booking reports and updated Return on Investment monthly report
- Evaluated departmental costs and compared competitor products and prices per region and market
- Wrote target and short expiries letters for product distributors
- Trained manual product write-up and planned promotional events
- Handled customer orders
- Keyed in order sales for invoicing and managed Distributor Sales Representatives’ payments and incentives
- Managed Social Media platforms and influencer tracking
- Achieved increase in clientele by organizing a successful marketing event
- Increased customer satisfaction through surveying causes of low sales and implementing countermeasures.
Procurement Assistant
Logisys Trading Company Limited
05.2020 - 12.2020
- Procured goods and supplies while adhering to industry rules and procedures
- Oversaw product storage, handling, and distribution
- Monitored payments by comparing purchase orders and contracts to deliver services and inputs
- Tracked goods from origin to delivery
- Implemented logistical strategies to meet supply targets
- Evaluated inventories for record accuracy
- Reviewed proposals and recommended optimal suppliers
- Improved procurement and logistics processes for the company
- Achieved cost-effective procurement outcomes by establishing strong vendor relationships and negotiating.
Marketing and Administrative Support Intern
Cloud Productivity Solutions Limited
09.2019 - 12.2019
- Trained clients on Microsoft Teams and SharePoint adoption
- Drafted quotations, orders, leads, and invoices for different organizations
- Completed data entry for different organizations and products
- Drafted proof of concepts for Microsoft products
- Planned sales events for the company
- Created marketing emails and campaigns
- Acquired printing and branding vendors for marketing purposes
- Coordinated office activities for efficiency and compliance with company policies
- Tracked office supply stocks and placed orders as needed
- Led two successful sales events of 500+ people.
Education
Professional Digital Marketing
Chartered Institute of Marketing (CIM)
Strathmore University 10.2022 - 12.2023
Bachelor of Science - Business Information Technology
Business Information Technology
Jomo Kenyatta University Of Agriculture And Technology, Karen 05.2017 - 05.2021
Fundamentals of Digital Marketing
Fundamentals of Digital Marketing
Google Skills For Africa 03.2021 - 05.2021
ICDL
Ricatti Business College
Nairobi 03.2017 - 05.2017
Skills
Business Administration
undefinedPortfolios
Figma
https://www.figma.com/file/yeCfI8WDaKuqcLIeW0YH9n/Untitled?type=design&node-id=0%3A1&mode=design&t=gFNuUheH1vBOy9ui-1
Canva
https://www.canva.com/folder/FAF_Lqe0ANA
Timeline
Operations Officer
Precision Credit Limited
11.2022 - Current
Professional Digital Marketing
Chartered Institute of Marketing (CIM)
10.2022 - 12.2023
Data Analysis/Marketing Assistant
Premier Foods Limited
06.2021 - 01.2022
Fundamentals of Digital Marketing
Fundamentals of Digital Marketing
03.2021 - 05.2021
Procurement Assistant
Logisys Trading Company Limited
05.2020 - 12.2020
Marketing and Administrative Support Intern
Cloud Productivity Solutions Limited
09.2019 - 12.2019
Bachelor of Science - Business Information Technology
Business Information Technology
05.2017 - 05.2021
ICDL
Ricatti Business College
03.2017 - 05.2017
Similar Profiles
Badri PurohitBadri Purohit
IT Manager at SINTECH PRECISION PRODUCT LIMITEDIT Manager at SINTECH PRECISION PRODUCT LIMITED
Peratchi Selvan GopalakrishnanPeratchi Selvan Gopalakrishnan
Senior Engineer - Production Planning and Control at SONA BLW PRECISION FORGINGS LIMITEDSenior Engineer - Production Planning and Control at SONA BLW PRECISION FORGINGS LIMITED
Moin MujawarMoin Mujawar
CAD CAM at DONGKWANG PRECISION INDIA PRIVATE LIMITEDCAD CAM at DONGKWANG PRECISION INDIA PRIVATE LIMITED