Shawn Ngatia
Summary
As a dedicated leader in the creator economy, I blend creativity, strategy, and analytics to craft impactful influencer-led campaigns. My experience in nurturing influencer relationships and identifying emerging trends positions me to excel as a VP of Influencers.
I'm passionate about driving brand engagement and ROI in this dynamic and everchanging landscape.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Head of Social and Influencer
Chipper Cash
01.2022 - Current
- Managed relationships with key celebrities & influencers, namely Burna Boy & Patrice Evra, by negotiating collaborations and partnerships to amplify brand reach and drive conversions.
- Developed and executed social media marketing strategy gaining over 2.7M in AVE, while keeping in touch with industry trends.
- Led local influencer campaigns, leading to direct actions on the app platform, while collaborating closely with cross-functional teams, including marketing, creative, and sales, to align influencer marketing efforts with broader marketing objectives.
- Run macro influencer social campaigns gathering over +80% impressions & increasing brand awareness by over +93% in emerging markets.
- Oversaw and managed global influencer budget to keep up with current economic strains.
Head of Social and Creator Manager
Jikoni Studios
06.2021 - 12.2021
- Developed a social media strategy increasing social content by 67%
- Spearheaded influencer content by leading partnerships with influencers.
- Collected and used data to circle in the key audience for the company audience.
Strategic Partnerships Manager
Cannes Lions
01.2021 - 11.2021
- Facilitated strategy development and planning with cross-functional teams.
- Correspondent and point of contact between assigned high-profile speakers for the academy and the PR/ Agency teams e.g. Youtuber Dan Mace.
- Enforced use of required processes and tools for partnership management.
- Speakers and brand partnership management by researching, developing, and delivering insights on the growth and scalability of the academy to wider audiences and more diverse audiences.
- Joined business development meetings and supported market outreach plans to improve business development.
- Conducted market research to identify speakers fit for the academy through trends and competitor strategies, leveraging insights to inform content planning & running the summer class of 2021.
Social Media Marketing Manager
Marcus Graham Project
01.2020 - 12.2020
- Created and managed social media campaigns for possible plans to increase brand engagement, increasing awareness by 84.3% over the campaign period.
- Devised content strategy by conceiving and pitching creative for Hennessy Black History Month with a $ 1 Million budget for 2021, gaining over 10K business grant applications.
- Conducted market research to identify new opportunities and target markets.
- Produced successful digital marketing campaigns for Fossil's social media videos for Black History Month, aiming to spread awareness of BHM & Marcus Graham Project with Fossil
Education
Diploma - Marketing
Cannes Lions
Brand Marketers Academmy06.2022
Bachelor of Journalism - Journalism & Multimedia
Africa Digital Media Institution
Nairobi, Kenya09.2021
Skills
- Influencer marketing and relationship management
- New media monitoring
- Online content development
- Negotiation skills
- Social media campaign management
- Budget management
- Crisis management
- Analytics and data interpretation
Additional Information
- ABOUTI'm a passionate creativeprofessional focused on thecreator economy, driven byinnovation. With a unique blend ofcreativity, strategy, and analytics, Iexcel at crafting successfuladvertising campaigns that delivertangible results.
Certification
Google Creative Campus Certification
Timeline
Head of Social and Influencer
Chipper Cash
01.2022 - Current
Head of Social and Creator Manager
Jikoni Studios
06.2021 - 12.2021
Strategic Partnerships Manager
Cannes Lions
01.2021 - 11.2021
Social Media Marketing Manager
Marcus Graham Project
01.2020 - 12.2020
Diploma - Marketing
Cannes Lions
Bachelor of Journalism - Journalism & Multimedia
Africa Digital Media Institution
Google Creative Campus Certification
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