Sharon Mukisa Muhambe
Nairobi
Summary
Sharon Muhambe is a highly skilled and experienced professional with a background in marketing and project management. Sharon has worked with various organizations and businesses to develop and implement effective marketing strategies, manage events, and coordinate projects. With experience in social media management, branding, market research, customer engagement, and content creation. Sharon has also been involved in projects focused on food security and has worked with partners such as the British High Commission and Tiktok. Overall, Sharon is a versatile and resourceful marketing and project management professional with a passion for delivering excellent results. Creative marketing executive well-educated in web-based advertising, data analysis, and publication marketing. A highly-motivated visionary with 7 years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Overview
8
8
years of professional experience
Work History
Head of Marketing
Wowzi Technologies
Nairobi
03.2019 - Current
- Marketing Platform & Program Execution
- Influencer Tech & Influencer Supports
- Email Marketing & SMS Campaigns through Clevertap and Mailchimp
- Social Media Planning, Support, and Multimedia Strategy
- Asset/Content Management and monthly newsletter.
- Sponsorships, Conferences attendance, and execution
- Email automation to clients to create leads.
- Client-event organization and execution
- Seek account intelligence and partner with sales account manager to develop account-based growth strategies.
- Driving strategic conversations and alignment with sales and other account-based functional teams when necessary for key accounts like Coca-cola, Diageo, key agencies, and FMCGs.
- Working with Sales team to create and curate first ABM program with personalized email marketing, reporting, case studies, and curated events that helped increase monthly pipeline revenue
- Coordinating and executing successful social media campaigns across multiple platforms (including Facebook, Instagram, Twitter, and LinkedIn), resulting in 20% increase in followers and engagement
- Assisted in the development and implementation of email marketing campaigns that saw 15% increase in open rates and10% increase in click-through rates
- Conducting market research and provided insights to team on trends, customer preferences, and competitor strategies
- Worked as an assistant project lead on the British High Commission hackathon with other partners on food security in Kenya, from attendee sign-ups to curated social media posts to publicize and sourcing for media partners for coverage; the event had over 150 attendees
- As the PR lead with Tiktok as a Wowzi partner on the African creator hub project, handling event management, guest invitations, press release writing, and media coverage in over 10 publications.
- Creation of new social video content improving page following, engagement, and impressions as follows: o 21,639,889 total impressions o 447,967 impressions on WOWZI brand o 32,355 engagements o 8,419 post link clicks o 94% positive brand sentiment
- Identification and participation in theKPMG Pitch competition to final levels
- Developed Creator Spotlight social content series
- Sprout Media Certification
- Produced media demos to showcase key marketing analytics and demographics for sales presentations
Head Of Digital Communications
Tecno Mobiles/Transsion Kenya
Nairobi
12.2016 - 02.2022
- Social Media strategy development and media buying.
- Ran the SEO,SEM and youtube campaigns for the new launched products from teasing to sustain phase.
- Social Media campaign development and management
- Social media content planning that led to social media pages growing from 200k to 700k.
- Digital channels performance analytics on a monthly basis using sprout,hootsuite and social bakers
- Managing relations with Agencies and Key Opinion Leaders/Influencers throughout the campaign periods from campaign formulation to execution..worked with Dentsu to execute the Phantom X campaign with premium influencers in 2021.
- Writing and disseminating press releases for every product release, each PR campaign had over 40 publications from teaser period to sustain phase.
- Media buying and coverage monitoring with the use of Meltwater.
- Organizing promotional events by inviting influencers, curating the theme to help increase awareness and sales of the products.
- Planning and execution of Brand Day and Launch events.
- Researching and identifying local partnerships with different corporate and media companies.
- Maintained stakeholder relationships by digitally excelling sales numbers for our key partners, Jumia Kenya, Safaricom , Telkom and Lipa Later through monthly online campaigns.
- Promoted new products and services launched by the company and improved revenue per customer.
- Worked with Bean agency to establish a platform for the 3 phase photography competition dubbed CAMISSION that had over 1000 submissions countrywide.
- Helped run and manage the relations with TECNO fan community on T-spot from updates beta testing, new products experience, event invitation prioritization.
- Ran the biggest campaign with World Vision on TECNO FOR KENYANS that helped us raise over 1Million Kenya Shillings to help feed drought affected Kenyans in Kajiado.
Assistant Production Manager
Samantha's Bridals/ Bauhaus Limited
Nairobi
01.2016 - 11.2016
- Sourced for over 60 weddings, produced for KTN and DSTV.
- Helped planned the biggest wedding fair for Samantha's Bridals.
- Drafting contracts for the production cast.
- Creative direction of the show in editing and interview process.
Television Production Intern
Mediamax Limited/K24 TV
Nairobi
03.2015 - 12.2015
- Assisted In production of Kubamba show and Arena 254
- Organized shoot schedule and research on guests' interview questions
- Edited a musical segment with Final Cut Pro
- Because of my exceptional performance and achievements as an intern, I was absorbed by the company as a permanent producer of two shows.
PR Intern
Jacaranda Publishers
Nairobi
01.2015 - 03.2015
- Interacted with customers by phone, email, or in-person to provide information.
- Sorted and organized files, spreadsheets, and reports.
- Analyzed problems and worked with teams to develop solutions.
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
Education
Bachelor of Arts - Communication And Media Technology With IT
Maseno University
Maseno- Kisumu12.2015
Skills
- 7 years of experience in both Digital and Traditional media communication
- Campaign development
- Content roadmap and creation
- Proficient with Canva, Webflow, and Google Analytics
- Strong market research, analytical, and reporting skills
- Expert in email and programmatic advertising using Mailchimp
- Highly organized project manager
- Highly skilled at all Microsoft Office suite products
- Sprout Social certified
- Analytical skills
- Corporate Communications
- Social media proficiency
- Product launch management
Accomplishments
Diana Muiru, Production Supervisor, Media Max Ltd.
Contact: 0715 118 585
diana.muiru@mediamax.co.ke
Garth Manthe , Head Of Global Marketing, Wowzi.
Contact: +27 722663978
garthmanthe@gmail.com
Sarah Osano, PR &Marketing Manager, TECNO Kenya
Contact: 0712 937 540
sarahosano@gmail.com
Timeline
Head of Marketing
Wowzi Technologies
03.2019 - Current
Head Of Digital Communications
Tecno Mobiles/Transsion Kenya
12.2016 - 02.2022
Assistant Production Manager
Samantha's Bridals/ Bauhaus Limited
01.2016 - 11.2016
Television Production Intern
Mediamax Limited/K24 TV
03.2015 - 12.2015
PR Intern
Jacaranda Publishers
01.2015 - 03.2015
Bachelor of Arts - Communication And Media Technology With IT
Maseno University
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