Sharon Ogada
Nairobi,Kenya
Summary
A seasoned commercial and sales purveyor with over 4 years of experience. Proven track record in; business development, corporate negotiations, people leadership, route to consumer development and emerging business development. Great at creating amazing relationship building both at B2B and B2C, commercial planning, cross functional collaboration and commercial performance management.
Overview
7
7
years of professional experience
1
1
Certification
Work history
Corporate Accounts Lead
East African Breweries Ltd.
Nairobi, Kenya
04.2019 - 11.2023
- Developing and managing productive end-to-end relationships via a cross functional network within Diageo and the customer base
- Actively sort to Identify new business opportunities to win new customers
- Developing business forecasts through effective demand planning and resource monitoring.
- Evaluated products to select mix meeting current customer demand.
- Identifying business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
- Maintaining relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements
- Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.
- Maintaining quality service execution by establishing and enforcing organization standards during corporate events.
- Monitor and analyze market trends and assist in the plans to maintain margins and market share or achieve greater market penetration.
- Key Accomplishments: Successfully delivering world class collaborative customer partnerships & strategies including locking top notch corporations to run activities that promoted our business
- Received company Employee Performance Award after maintaining record sales achievement of 45% growth 6 months consecutively.
- Achieving the highest execution standards across all corporate events
- Boosted sales and profitability (134% value sales versus LY/+pct Vs Target).
- Oversaw load of 50 accounts bringing in more than 100m revenue per year.
Divisional Performance Analyst Assistant
East African Breweries Ltd.
Nairobi, Kenya
07.2018 - 03.2019
- Establish new accounts by organizing and planning daily work schedule to build on existing or potential sales outlets
- Managed sales portfolio in specified territories through regular schedule adjustments
- Preparation of Weekly, Monthly and Quarterly sales force effectiveness reports to enhance trade coverage and targets execution
- DMS Distributors routes targets preparation and upload in Distributor Management System with a view to help the distributors meet their brand mix and volume
- Data analysis, Reporting, Insights generation and Gap analysis to the Distributor Management and other stakeholders
- Regular contact and planning of ongoing project management of the external agencies
- Input all customer information into computer system for easy access and management
- Preparation of Brand activations by ensuring the point-of-sale materials are ready for execution to customers for deployment
- Worked with Divisional trade execution manager in analyzing BTL, ATL and social marketing activities
- Worked with the Divisional Trade Execution Manager and end markets based on research findings to optimize brand performance in line with company marketing objectives
- Support to end markets on achieving sales, contribution, and value targets for the brands
- Achievements: Successfully managed a portfolio over of 10 million
- Achieved the set targets.
Key Accounts Executive
Fossilcote Ltd.
Nairobi
01.2018 - 06.2018
- Selling flooring products by establishing contact and developing relationships with prospects; recommending solutions
- Maintaining relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements
- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors
- Preparation of Weekly, Monthly and Quarterly sales force effectiveness reports to enhance trade coverage and targets execution leading to effective utilization of the sales force capacity
- DMS Distributors routes targets preparation and upload in Distributor Management System with a view to help the distributors’ meet their brand mix and volumes
- Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies
- Contributes to team effort by accomplishing related results as needed
- Entering all required data for sales onto the company system
- Creating invoices and sending out to customers following a sale
- Updating the CRM and inputting information on customers
- Achievements: Successfully achieved sales targets with a good clientele rapport
- Successfully locked high profile opportunities for the business and ensured the relationship was solid for future business
- Excelled in cultivating productive customer relationship that ensured business growth and niche opportunities.
Attaché -Accounts
Thika level 5 Hospital
Nairobi
09.2017 - 12.2017
- Preparation of Monthly Bank reconciliation of Current accounts
- Billing of patients’ hospital charges for services offered
- Maintenance of files for bank reconciliation done
- Confirming correctness of un-presented cheques schedule
- Preparation of receipt vouchers
- Collection of cheques and statements from the bank
- Filing revenue records
- Banking all revenues
- Any other duty assigned
- Achievements: Successfully digitized all the revenue records.
Brand Ambassador, Sensodyne toothpaste
GLAXOSMITHKLINE
05.2017 - 08.2017
- Participate in trade shows as a spokesperson for our company
- Network and build trusting relationships with potential customers
- Thoroughly understand our products and services to inform potential customers
- Use word-of-mouth marketing techniques, like referring our company to friends
- Monitor online comments and respond or forward to the Marketing department
- Assist in organizing marketing events
- Provide feedback to the Marketing and Product departments regarding customers’ requests
- Track and report on competitors’ marketing activities.
Education
BSC. Economics and Finance, Second class honors, upper division -
Mt. Kenya University, Main campus
Kenya Certificate of Secondary Education - undefined
St. Stephano girls’ high school
Computer skills and Management - undefined
Upelcom college of Technology
Skills
- Negotiation
- Communication
- market assessment
- Sales closing techniques
- Sales territory management
- Product and service knowledge
- Account-based marketing (ABM)
- Customer oversight
- Sales and marketing
- After-sales customer service
REFEREES
- Gladys Muriithi, Key Strategic Outlets Manager E-Commerce, East African Breweries Ltd, 0710468047, Gladys.Muriiithi@eabl.com
- Elvis Ochieng, Commercial Operations Manager, Coca Cola Africa, +254701258611
- Irene Mutheu, General manager, Fossilcote ltd, +254701581773, irenemutheu43@gmail.com
Languages
English
Fluent
Affiliations
- Reading
- Driving
- Networking
Accomplishments
Employee of the year 2022
Certification
Lean Six Sigma Green Belt.
Salesforce Management.
Timeline
Corporate Accounts Lead
East African Breweries Ltd.
04.2019 - 11.2023
Divisional Performance Analyst Assistant
East African Breweries Ltd.
07.2018 - 03.2019
Key Accounts Executive
Fossilcote Ltd.
01.2018 - 06.2018
Attaché -Accounts
Thika level 5 Hospital
09.2017 - 12.2017
Brand Ambassador, Sensodyne toothpaste
GLAXOSMITHKLINE
05.2017 - 08.2017
BSC. Economics and Finance, Second class honors, upper division -
Mt. Kenya University, Main campus
Kenya Certificate of Secondary Education - undefined
St. Stephano girls’ high school
Computer skills and Management - undefined
Upelcom college of Technology
Similar Profiles
SHARON ADHIAMBO ODUORYSHARON ADHIAMBO ODUORY
Administrative Assistant Intern at East African BreweriesAdministrative Assistant Intern at East African Breweries
James NjorogeJames Njoroge
Management Accountant at East African BreweriesManagement Accountant at East African Breweries
Mark AukaMark Auka
TERRITORY MANAGEMENT REPRESENTATIVE - KEY ACCOUNTS at East African Breweries LimitedTERRITORY MANAGEMENT REPRESENTATIVE - KEY ACCOUNTS at East African Breweries Limited
Mark AukaMark Auka
Territory Management Representative - KEY ACCOUNTS at East African Breweries LimitedTerritory Management Representative - KEY ACCOUNTS at East African Breweries Limited
BRYAN MBUTHIA NDIBARUBRYAN MBUTHIA NDIBARU
Food & Beverage Service Crew at NAS Servair / AAR HospitalFood & Beverage Service Crew at NAS Servair / AAR Hospital