Summary
Overview
Work history
Education
Skills
Languages
References
Timeline
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Shadrack Wafula

Shadrack Wafula

KITALE,Kenya

Summary

Accomplished professional with extensive expertise in digital strategies, social media, and online content. Proven track record in project management and relationship management, demonstrating exceptional teamwork and effective communication skills. Adept at influencing and creativity, with a strong ability to multi-task and handle projects efficiently. Skilled in colour theory application, typography knowledge, and interactive media designing. Proficient in branding development, market trend awareness, and user journey mapping. Highly motivated with excellent time organisation and deadlines management capabilities.

Overview

2026
2026
years of professional experience
9
9
years of post-secondary education

Work history

Graphic designer

FREELANCER
  • Developed innovative design concepts for enhanced audience interaction.
  • Implemented regular feedback from clients into designs for improved product reception.
  • Established consistent branding across multiple platforms through uniform graphical elements.
  • Created attention-grabbing graphics for social media posts leading to higher user engagement rates.
  • Worked closely with clients to create bespoke designs, meeting their unique needs.

Procurement and Logistics assistant

Naipa Group Limited
Lodwar, Turkana District
01.2023 - 06.2025
  • Managed tender submission process to secure new contracts.
  • Implemented risk management plans during project execution phases.
  • Ensured strict compliance with contractual obligations for client satisfaction.
  • Prepared comprehensive tender documents, increased potential for success.
  • Developed robust bid proposals by working closely with technical teams.
  • Coordinated post-tender feedback sessions with internal stakeholders-enhanced future bid strategy.
  • Worked diligently on cost estimation, offered valuable pricing strategies.
  • Conducted in-depth market research for competitive bidding strategies.
  • Organised pre-tender meetings to enhance team performance.
  • Prepared monthly and annual reports to enable tender and contracts performance monitoring.
  • Advised stakeholders and peers on current tender and contracts best practices.
  • Prepared and submitted proposal requests and tender documentation according to legal guidelines.

DIGITAL MARKETING SPECIALIST.

Aturukan Hotel Limited
Kitale, Trans Nzoia
08.2022 - 05.2025
  • Responsible for the effective day to day running of all of the company's social media channels
  • Using social media to enhance the profile and reach of the company
  • Building upon current client strategies within the digital arena to meet and exceed objectives
  • Providing campaign performance reporting and analysis to senior managers and clients
  • Monitoring competitor social media activity, websites and email newsletters
  • Targeting customers through the use of social media
  • Supporting all aspects of the planning and management of digital marketing campaigns through a range of online channels
  • Working with suppliers for paid media services
  • Identifying client objectives and then coming up with ways to achieve them
  • Facilitated lead generation for sales team through targeted digital campaigns.
  • Optimised online marketing campaigns for better return on investment.
  • Conducted market research to identify potential business opportunities.
  • Improved online presence with innovative web design strategies.
  • Drove conversion rate optimisation through insightful end-to-end analysis of customer journey on our digital platforms.
  • Developed strategies by understanding the latest digital marketing trends.
  • Analysed website data with Google Analytics, improving user experience.
  • Produced high-quality graphics for print and digital media platforms, enhancing company reputation.
  • Enhanced brand recognition by creating visually appealing and effective graphic designs.
  • Established consistent branding across multiple platforms through uniform graphical elements.
  • Managed multiple projects simultaneously, ensuring timely delivery of all tasks.
  • Demonstrated excellent time management skills whilst juggling multiple deadlines.
  • Updated existing promotional materials for a modernised company image.
  • Presented fresh design ideas to management, driving forward creative vision within the company.
  • Coordinated closely with sales department, aligning logistics strategies with sales forecasts.
  • Planned logistics routes to optimise fuel consumption.
  • Coordinated logistics operations according to stakeholder, supplier and client needs.
  • Collaborated efficiently within cross-functional teams, yielding improved communication and cooperation during the bidding process.
  • Maintained a secure database of past tenders, ensuring easy reference and access when needed.
  • Achieved higher success rate with strategic tender writing techniques.
  • Coordinated with multiple departments for successful tender submissions.
  • Streamlined tender process by incorporating project management methodologies.
  • Compiled detailed reports post-tender submission, providing critical feedback for future bids.
  • Assessed and interpreted complex tender documents for accurate response preparation.
  • Managed all stages of the bidding process to ensure on-time submission.
  • Kept files organised and up-to-date for accurate record-keeping purposes.
  • Scheduled meetings, conferences and appointments.
  • Coordinated events by managing budget, logistics and event support.
  • Drafted contracts and purchase orders for team.
  • Prepared comprehensive tender documents, increased potential for success.
  • Managed tender submission process to secure new contracts.
  • Identified winning strategies through detailed analysis of client requirements.
  • Reviewed contract terms to mitigate potential risks.

Education

Chesamisi High School
Kenya
01.2014 - 01.2018

BSc (Hons) - Business Information Technology

Kirinyaga University
Kirinyaga
09.2019 - 10.2023

GCSEs - Graphic Design

Adobe
Online
01.2021 - 09.2021

Skills

  • Digital strategies
  • Social media
  • Online content
  • Digital communication
  • Project management
  • Relationship management
  • Teamwork
  • Marketing communication
  • Effective communication
  • Influencing
  • Creativity
  • Multi-tasking
  • Project handling
  • Critical observer
  • Colour theory application
  • Patience and perseverance
  • Typography knowledge
  • Effective listener
  • Interactive media designing
  • Branding development capability
  • Time organisation
  • Print production knowledge
  • Web graphics expertise
  • Deadlines management
  • High self-motivation
  • Infographics creation
  • Market trend awareness
  • Brand identity development
  • User journey mapping
  • Visual communication
  • Marketing material design
  • Branding and logo design
  • Digital painting techniques
  • Video editing
  • Photoshop expertise
  • Print design
  • Web design basics
  • Branding insight
  • Team Leadership
  • Attention to Detail

Languages

English
Proficient (C2)
Swahili
Proficient (C2)

References

References available upon request.

Timeline

Procurement and Logistics assistant

Naipa Group Limited
01.2023 - 06.2025

DIGITAL MARKETING SPECIALIST.

Aturukan Hotel Limited
08.2022 - 05.2025

GCSEs - Graphic Design

Adobe
01.2021 - 09.2021

BSc (Hons) - Business Information Technology

Kirinyaga University
09.2019 - 10.2023

Chesamisi High School
01.2014 - 01.2018

Graphic designer

FREELANCER

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Shadrack Wafula