Seana Mutinda
Nairobi, Nairobi Province
Summary
Innovative Digital Marketing Specialist with 4+ years of experience delivering exceptional marketing campaigns, content and providing insights into human behavior, attitude and their preferences.
Results-oriented and collaborative professional bringing expertise in target marketing by deploying the use social science research methods to understand target audiences better, which allows for more effective marketing strategies and campaigns that resonate with consumers.
Overview
6
6
years of professional experience
Work History
IT Administrator
EMA Advocates Law Firm
05.2024 - Current
- Enhanced the firm's online presence to attract more clients b developing the website (www.emaadvocates.co.ke).
- Managed the firm's technology infrastructure, ensuring that all IT systems operate efficiently and securely..
- Developed custom IT solutions to address specific business needs, driving operational improvements and cost savings.
- Improved team collaboration with introduction of centralized file-sharing system.
- Collaborated with other departments to help meet IT needs and properly integrate and secure systems.
- Streamlined processes through the automation of routine tasks, increasing team productivity and reducing manual effort.
- Coordinated IT operations activities to deliver smooth flow of daily business needs.
- Ensured compliance with industry regulations by implementing comprehensive IT policies and procedures covering data privacy, security, and access controls.
- Evaluated emerging technologies and provided strategic recommendations to senior leadership for potential adoption in support of business objectives.
- Oversaw IT department operations and training.
Digital Marketing Executive
Preeminent Technology
01.2023 - 03.2024
- Planned and executed web, Pay-Per-Click (PPC) marketing such as Google, YouTube and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Streamlined marketing automation processes, resulting in increased efficiency and reduced costs.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 65%.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Digital Marketing Consultant
Brazilian Rodizio
05.2022 - 12.2023
- Managed multiple successful PPC campaigns to drive traffic and increase sales on social media platforms.
- Created engaging visual content using graphic design software such as Adobe Creative Cloud and Canva to enhance brand image across all digital channels.
- Enhanced customer engagement with development of comprehensive content marketing strategy, including posters, infographics, and video content.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
Digital Marketing Consultant
Key Political Figure
07.2022 - 08.2022
- Profiled current Cabinet Secretary of Tourism and Wildlife, Dr Alfred Mutua's achievements and created a website to display the legacy achieved during the term as former Machakos County Governor. This was a strategy developed to increase his brand awareness as he contested for the 2022 elections before stepping down to support President William Ruto. (www.alfredmutualegacy.com)
- Increased website traffic by implementing effective search engine optimization strategies.
- Developed data-driven marketing strategies, resulting in increased customer engagement and retention.
- Managed pay-per-click advertising campaigns to drive targeted traffic and maximize return on investment.
- Continuously educated self on latest industry trends and best practices, ensuring the political digital marketing strategies remained up-to-date and effective.
Social Media Management Intern
Kaya Escapades
07.2021 - 10.2021
- Management of social media platforms and company's website.
- Participated in workshops and presentations related to projects to gain knowledge.
- Managed private sector to explore new markets.
- Graphic design of posters and promo video. Updated and managed information on the company's media platforms for public consumption.
- Managed customer engagement and relations. Participated in management and implementation of company activities.
- Designed tours and travel infographics and posters. Developed and coordinated social media marketing campaigns.
- Assisted in budgeting of company activities' priority areas and interventions.
- Collected information from other sources such as competitors and potential partners and investors.
- Managed and maintained company marketing records.
Academic Writing Coach
African Leadership University
09.2019 - 05.2020
- Collaborated with other coaches to create and execute game plans.
- Assigned by the university to provide administrative input in coordinating undergraduate students/writers to focus on academic writing of reports, articles, and proposals.
- Proofreading and feedback provision of students' academic papers.
- Training and mentoring students in academic writing.
- Marketing of the Writing Center services across the campus.
External Relations Intern
Nova Pioneer Schools
06.2018 - 08.2018
- Contributed valuable insights during strategy development meetings based on thorough analysis of competitive landscape and stakeholder interests.
- Spearheaded a new project that dealt with customer leads management.
- Assisted in customer relations management using the Salesforce CRM Tool.
- Assisted the marketing and data control team to achieve the set targets.
- Filled weekly and monthly reports.
- Developed eye catching presentations based on the weekly and monthly reports.
- Provided support related to site visits.
- Assisted the administration in preparing briefings, presentations, and performance reports.
Education
Certfication - AI Career Essentials
ALX Africa
Nairobi07.2023
Bachelor of Arts - Social Sciences
Glasgow Caledonian University
UK02.2022
Leadership Program - Organizational Leadership
African Leadership University
Mauritius07.2018
Diploma - Business And Information Technology
Strathmore University
Kenya12.2017
Skills
- Website Development
- Keyword Research Analysis
- Content Marketing Strategy
- Email marketing campaigns
- Search Engine Optimization
- Google Analytics Setup
- Digital Branding Strategies
- Copywriting and editing
- Data-driven decision-making
- E-commerce Marketing
- Marketing Automation Tools
- Graphic Design Abilities
- Video Marketing Techniques
- Mobile Marketing Tactics
- Influencer Marketing Strategies
- Social Media Marketing
- Competitor Analysis
- Digital Marketing
- Product Promotion
- Strategic Planning
- Brand Messaging
- Corporate Communication
- Google AdWords
Timeline
IT Administrator
EMA Advocates Law Firm
05.2024 - Current
Digital Marketing Executive
Preeminent Technology
01.2023 - 03.2024
Digital Marketing Consultant
Key Political Figure
07.2022 - 08.2022
Digital Marketing Consultant
Brazilian Rodizio
05.2022 - 12.2023
Social Media Management Intern
Kaya Escapades
07.2021 - 10.2021
Academic Writing Coach
African Leadership University
09.2019 - 05.2020
External Relations Intern
Nova Pioneer Schools
06.2018 - 08.2018
Certfication - AI Career Essentials
ALX Africa
Bachelor of Arts - Social Sciences
Glasgow Caledonian University
Leadership Program - Organizational Leadership
African Leadership University
Diploma - Business And Information Technology
Strathmore University
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