Summary
Work History
Education
Skills
Project Portfolio
Languages
Volunteer Experience
References
Hobbies and Interests
Timeline
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Sarah Wakasa

Sarah Wakasa

Nairobi

Summary

Full-stack Marketing Leader with 15 years in crafting innovative campaigns, driving revenue, and fostering team success. Proficient in strategic planning, market analysis, and cross-functional collaboration. Passionate about delivering measurable results and inspiring high-performance teams.

Work History

Chief of Staff

Petstore Kenya
Nairobi
  • Implemented communication frameworks and streamlined file management systems using SharePoint and Teams regularly
  • Managed CEO's calendar and standardized operational procedures for efficiency and quality
  • Identified and implemented process improvements to foster continuous improvement
  • Optimized shipping, established Customer Support, and contributed to Sales and Marketing, enhancing efficiency, satisfaction, and revenue
  • Introduced KPI tracking systems for strategic decision-making and continuous enhancement.

Vice President Marketing

StepWise Inc
Nairobi
  • Developed demand generation strategy yielding $115,000 in profits
  • Implemented an Internal Marketing Campaign, fostering effective brand ambassadors among staff
  • Designing a content marketing strategy, increasing the reach by 913% in a year
  • Establishing new partner co-marketing programs, including with Amazon Web Services
  • Relaunching and optimizing company websites, resulting in a 20,000 increase in new users within six months
  • Growing the LinkedIn page organically by 700% in 12 months.

Regional PR/Marketing Manager

Bolt (formerly Taxify)
Nairobi
  • Positioned key product line and initiated new customer acquisition programs, driving an 85% month-over-month growth
  • Orchestrated a multi-channel campaign, yielding the highest-ever finished orders and new sign-ups
  • Achieved a remarkable 327% increase in engagement across Facebook and Instagram platforms
  • Expanded Bolt to 15 new cities in 2019, establishing dominance as East Africa's largest ride-hailing company
  • Monitored and addressed negative communication about Bolt, devising effective crisis management strategies.

Marketing Manager

SafeBoda
Nairobi
  • Led the Go-To-Market strategy that acquired 500 new users in the first week
  • Built an in-app marketing strategy that lowered direct SMS costs by 50% and increased visibility into both prospect and customer data
  • Wrote, designed, and produced multiple digital marketing campaigns to increase weekly sales on an average of 5%.

Marketing & Communication Executive

Techno Brain Group
Nairobi
  • Supported B2B Sales and Marketing efforts that won the company an $18M sales logo
  • Created multiple new partner co-marketing programs to maximize brand exposure, including Oracle and Microsoft
  • Led the 2018 Techno Brain & Microsoft Software Testing Center PR Launch, which attracted extensive media coverage worth $420,000 of organic media value
  • Improved website ranking by 19,500 positions, with an average of 7 minutes engagement rate on the website.

Regional Information Officer

United Nations Office for Disaster Reduction (UNDRR)
Nairobi
  • Developed and launched integrated, multi-channel campaigns that propelled over 30 cities in Africa to join the UN's urban resilience campaign
  • Supported UNDDR's Africa participation in regional conferences such as COP 17 Climate Talks in Durban, Regional Climate Outlook Forums
  • Trained over 100 journalists from East and West Africa regions on DRR reporting
  • Published UNDRR biannual publications: Africa Informs 2010 and 2012.

Communications & Publications Assistant

Africa Economic Research Consortium (AERC)
Nairobi
  • Successfully coordinated two Regional Seminars that brought together key stakeholders including researchers, donors, Central Banks Governors, and policymakers
  • Published over 100 publications and research papers.

Education

Online Marketing Fundamentals -

Google
08.2017

Sales and Digital Marketing -

Microsoft Partner University Kenya
12.2016

BA Communications (Public Relations) -

Daystar University
Nairobi, Kenya
06.2010

Certificate in Mathematics -

Jomo Kenyatta University of Agriculture and Technology
12.2003

Skills

  • Strategic Leadership
  • Communication and Collaboration
  • Process Optimization
  • Brand Management and Marketing Strategy

Project Portfolio

www.sarahwakasa.com

Languages

  • English
  • Swahili

Volunteer Experience

  • I Choose Life (ICL) Africa, Nairobi, 09/01/04, 08/01/05
  • UN Office of Nairobi (UNON), Nairobi, 09/01/07, 10/01/08

References

JomoPetstore

Laura Chite |Former CEO, StepWise, CIO Africa  | laurachite@hotmail.com

Leah Waweru | Former Senior Marketing Manager | SafeBoda| LeahJMWaweru@gmail.com

Lydia Auma Arika | Executive Office | Africa Economic Research Consortium | nyams.auma@gmail.com

Hobbies and Interests

  • Journaling
  • Painting
  • Travelling

Timeline

Chief of Staff

Petstore Kenya

Vice President Marketing

StepWise Inc

Regional PR/Marketing Manager

Bolt (formerly Taxify)

Marketing Manager

SafeBoda

Marketing & Communication Executive

Techno Brain Group

Regional Information Officer

United Nations Office for Disaster Reduction (UNDRR)

Communications & Publications Assistant

Africa Economic Research Consortium (AERC)

Online Marketing Fundamentals -

Google

Sales and Digital Marketing -

Microsoft Partner University Kenya

BA Communications (Public Relations) -

Daystar University

Certificate in Mathematics -

Jomo Kenyatta University of Agriculture and Technology

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Sarah Wakasa