Marketing & Branding – Passionate about consumer behavior, digital marketing, and brand storytelling ✅ Social Media & Content Creation – Engaged in creating, curating, and analyzing online content ✅ Hospitality & Customer Relations – Enthusiastic about delivering excellent customer experiences ✅ Global Business & Cross-Cultural Communication – Interested in international business dynamics and cultural exchange ✅ Technology & Innovation – Following emerging trends in tech, particularly in digital marketing and business automation
SARAH MWAURA
Emerging Marketing Professional
Nairobi
Summary
Digital Marketing Intern with experience in corporate communications. Strong exposure to implementing overall communications and marketing plans in support of corporate objectives. Excellent writing, editing and proofreading skills. Employs good judgment and manages projects from beginning to end. Excited to learn from high-performing and successful team. Possess excellent communication, problem solving, and teamwork abilities.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Intern
Matthew Njoroge
Nairobi, Kenya
01.2018 - Current
- Tracked social media trends and adapted to attract target follower demographic.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
- Boosted lead generation with the creation of engaging email marketing campaigns.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Contributed to video production projects, assisting in scriptwriting and editing tasks for promotional materials and explainer videos.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Assisted customers in navigating company website and placing online orders, improving overall user experience.
- Managed approximately 30 incoming calls and emails per day from customers.
Brand Marketing Intern
Partnerships
Nairobi, Nairobi Province
07.2016 - 12.2017
- Analyzed SEO outreach goals and presented findings to marketing director.
- Developed a strong understanding of target audiences through demographic research and analysis, leading to more effective marketing efforts.
- Collaborated with cross-functional teams to develop cohesive brand messaging and visuals.
- Coordinated trade show booth logistics for seamless event execution while maximizing company presence at industry gatherings.
- Supported the creation of sales presentations by providing relevant market data and insights on competitor activities.
- Enhanced brand awareness by developing and executing targeted marketing campaigns.
Education
Bachelor of Science - International Business Administration
United States International University-Africa
Kenya,Nairobi 09.2022 - Current
GED -
GED Test Center
Kenya,Nairobi 08.2022 - 09.2022
High School Diploma -
Precious Blood Girls' High School
Kenya,Nairobi 01.2018 - 04.2022
Skills
Interests
Timeline
Bachelor of Science - International Business Administration
United States International University-Africa
09.2022 - Current
GED -
GED Test Center
08.2022 - 09.2022
Digital Marketing Intern
Matthew Njoroge
01.2018 - Current
High School Diploma -
Precious Blood Girls' High School
01.2018 - 04.2022
Brand Marketing Intern
Partnerships
07.2016 - 12.2017
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