Sarah mutheu Wambua
Nairobi
Summary
Dynamic and accomplished Corporate Communications Leader with over 13 years of expertise in strategic communication, media relations, and brand management. Proven ability to spearhead impactful communication initiatives, enhance organizational visibility, and foster stakeholder engagement. Adept at leading cross-functional teams, executing global-scale events, and driving content strategies that align with organizational goals. Passionate about leveraging communication to inspire meaningful change and deliver measurable results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Communications & Marketing Officer
Nairobi Centre For International Arbitration
09.2017 - Current
- Orchestrated the 1st Nairobi Arbitration Week, positioning the Centre as a leading hub for ADR, attracting global participation
- Led the editorial committee in publishing four ADR journals, contributing to thought leadership in arbitration
- Developed and executed communication strategies, achieving a 40% increase in organizational visibility
- Managed branding efforts, ensuring consistent messaging across all channels
- Spearheaded high-profile national and international events, enhancing stakeholder engagement and global reach
- Designed and implemented omnichannel marketing campaigns, driving increased web traffic and audience interaction
- Directed CSR initiatives and conducted customer satisfaction surveys to improve service delivery
Assistant Corporate Communications Officer
Kenya Investment Authority
04.2013 - 07.2017
- Boosted brand visibility on social media, achieving a 50% increase in engagement
- Created and distributed content for newsletters, reaching a subscriber base of over 1,500
- Developed and executed annual communications strategies, including budgeting and media relations plans
- Drafted, edited, and disseminated communication materials, including media releases and reports
Customer Service Representative
Stanbic Bank Ltd
12.2012 - 04.2013
- Managed customer relationships, resulting in business growth and customer retention
- Provided data-driven insights into customer interests, informing product development
Corporate Communications Intern
Kenya Investment Authority
03.2011 - 03.2012
- Assisted in producing company publications, brochures, press releases, and presentation materials
- Improved departmental administration procedures in line with ISO 9001 – 2008 regulations
- Negotiated with vendors to maintain brand standards
- Undertook photography and audiovisual duties
- Contributed to planning and executing the 1st North Rift Investors Forum
Education
Master Of Business Administration - Marketing
Kenyatta University
06-2025
Bachelor Of Arts - Communication
St. Paul’s University
10.2011
Kenya Certificate of Secondary Education -
Muthale Girls High School
12.2005
Skills
- Strategic Communication
- Leadership
- Media Relations
- Public Relations
- Stakeholder Engagement
- Event Management
- Content Creation
- Canva
- Adobe Suite
- Digital Marketing
- Social Media Strategy
- Internal Communication
- Crisis Management
- Budgeting
- Planning
- Team Collaboration
Affiliations
Public Relations Society of Kenya, 018-2223
Languages
Excellent (Speaking, Reading, Writing), Excellent (Speaking, Reading, Writing)
References
- Millicent Shitakha, Manager Business Development, Nairobi Centre for International Arbitration, P. O. Box 548, Nairobi, Nairobi, 00200, Millicent.shitakha@ncia.or.ke
- Lorna Kerubo, Principal State Counsel, Office of the Attorney General of Kenya, P. O. Box 40112, Nairobi, Nairobi, 00100, lorna.kerubo@yahoo.com
- Alex Mwaniki, OGW, MBS, Director, Regulatory Compliance, Executive office of the President, P. O. Box 40530, Nairobi, Nairobi, 00100, mwaniki.adv@gmail.com
Languages
English
First Language
Swahili
Proficient (C2)
C2
Certification
- Full Member, Public Relations Society of Kenya (Membership No. 018-2223)
References
References available upon request.
Timeline
Senior Communications & Marketing Officer
Nairobi Centre For International Arbitration
09.2017 - Current
Assistant Corporate Communications Officer
Kenya Investment Authority
04.2013 - 07.2017
Customer Service Representative
Stanbic Bank Ltd
12.2012 - 04.2013
Corporate Communications Intern
Kenya Investment Authority
03.2011 - 03.2012
- Full Member, Public Relations Society of Kenya (Membership No. 018-2223)
Master Of Business Administration - Marketing
Kenyatta University
Bachelor Of Arts - Communication
St. Paul’s University
Kenya Certificate of Secondary Education -
Muthale Girls High School
Similar Profiles
Victor Kalu ChittyVictor Kalu Chitty
Finance and Accounts Officer at Nairobi Centre for International ArbitrationFinance and Accounts Officer at Nairobi Centre for International Arbitration
Andreea MarianAndreea Marian
Assistant at ICC International Court of ArbitrationAssistant at ICC International Court of Arbitration
Barbara Bada BARRENA Barbara Bada BARRENA null
Team Captain at Willem C. Vis East International Commercial Arbitration MootTeam Captain at Willem C. Vis East International Commercial Arbitration Moot