Sarah Kaminja
Digital Marketer
Nairobi
Summary
A digital marketer with 6 years of experience. Some of my skills include developing and implementing new marketing and communication plans and strategies, managing advertising budgets, developing content for different platforms this includes press releases, articles, social media content, and YouTube content, running marketing campaigns both online and offline. Creating detailed reports and report analysis.
Overview
2
2
Languages
2
2
Certifications
9
9
years of post-secondary education
6
6
years of professional experience
Work History
Digital Creative
Standard Group Limited
Nairobi
2018.05 - Current
- Developed and managed social media strategy.
- Planned, implemented, and analyzed video and distribute content across social media platforms.
- Managed over 7 social media brands, growing the engagement, reach and following of these platforms.
- Created, designed, and posted content on social media channels & analyzed the results to optimize performance.
- Generated creative ideas for all social platforms.
- SEO (search engine optimization) and generation of inbound traffic.
- Executed marketing campaigns from external partners.
- Hosted online shows for different brands.
- Provided supported for offline marketing during events and product launches.
- Created and managed and Eve Woman community on online and offline channels growing the community and organizing marketing events targeting them.
Lead Community and Campaign Manager
Ringier One Africa Media, Brighter Monday, Cheki
2016.07 - 2018.05
- Ideation and execution of social channel campaigns, including product launches and Facebook and Instagram lives and webinars.
- Managed and worked with influencers to grow the brand both online and offline.
- Writing media outreach articles and press releases.
- Writing articles for BrighterMonday and Cheki blogs.
- Cover events on all social media platforms such as Twitter, Facebook, and Instagram.
- Planned and executed offline brand events.
- Devised marketing campaigns with the intent of creating leads and acquiring customers.
- Managed contract or freelance staff to work on campaigns.
- Overseeing the quality of content created by copywriters and designers to ensure that brand identity is adhered to.
Brand Executive
Ringier Kenya
2015.12 - 2016.07
- Brand executive for Rupu and PigiaMe.
- Ideation and execution of marketing campaigns.
- Managed marketing collateral.
- Researching market trends and presenting ideas to the marketing manager.
- Analyze data and report on brand growth.
Education
CIM Level 6, Diploma in Digital Marketing - Digital Marketing
Intel College
Nairobi 2021.01 - Current
CIM Level 4, Certificate in Digital Marketing - Digital Marketing
Intel College
Nairobi 2017.07 - 2018.05
Bachelor of Arts - Mass Communication
JKUAT
Kiambu 2011.05 - 2014.11
High School Diploma -
Kijabe Girls High School
Kiambu 2007.01 - 2010.11
Skills
Marketing campaigns
Content and digital asset management
Social Media Management
Keyword optimization
Digital publishing
Google Analytics
Audience engagement
Digital channel management
Copywriting
Affiliations
- The Chartered Institute of Marketing Affiliate Study Member.
- Media Council Of Kenya Accredited Member
Certification
Fundamentals of Digital Marketing, Google.
Additional Information
REFEREES
LUCY WAMUYU
0708059222
Standard Group, Digital Advertising Editor
KILLIAD MSAFIRI
0703794397
Standard Group,Social Media Editor
JULIAN KAMAU
0726839606
Girl Effect, Digital Communications Lead
Timeline
CIM Level 6, Diploma in Digital Marketing - Digital Marketing
Intel College
2021.01 - Current
Fundamentals of Digital Marketing, Google.
2020-01
Digital Content Creation and Strategy Planning, US agency for Global Media
2020-01
Digital Creative
Standard Group Limited
2018.05 - Current
CIM Level 4, Certificate in Digital Marketing - Digital Marketing
Intel College
2017.07 - 2018.05
Lead Community and Campaign Manager
Ringier One Africa Media, Brighter Monday, Cheki
2016.07 - 2018.05
Brand Executive
Ringier Kenya
2015.12 - 2016.07
Bachelor of Arts - Mass Communication
JKUAT
2011.05 - 2014.11
High School Diploma -
Kijabe Girls High School
2007.01 - 2010.11