MERCY MUKAMI IRERI
Territory Sales Manager
Nairobi
Summary
Experienced trade marketer specializing in business development, trade marketing, key account management, and sales management across FMCG and tech industries. Proven track record of identifying business opportunities and boosting revenue through strategic partnerships. Skilled in crafting innovative sales strategies and guiding teams to surpass targets consistently.
Overview
12
12
years of professional experience
2008
2008
years of post-secondary education
Work History
Manager, Trade Marketing
KOKO Networks
06.2023 - Current
- Led trade marketing in 1700 agents in Nairobi and Lower Mt Kenya regions, increasing product visibility by 20%.
- Deployed targeted promotions, lifting quarterly sales by 15% in collaboration with Sales & Merchandising.
- Managed trade managing budget, enhancing ROI by 25% through strategic spend.
- Developed POS displays, boosting shopper engagement and brand awareness by 25%.
- Monitored and optimized campaign performance in real time to ensure goals were met.
Assistant Manager, Trade Marketing
KOKO Networks
07.2022 - 05.2023
- Worked closely with channel teams to ensure Perfect Store standards were consistently met across agent shops, improving brand visibility.
- Rolled out 4P marketing activities across trade channels, with over 95% delivered on time and in full.
- Led BTL activations that drove stronger brand engagement at key consumer touchpoint.
- Monitored and reported on key marketing KPIs to guide future channel strategies.
- Coordinated the countrywide distribution of marketing materials, ensuring timely delivery and zero stockouts across all key trade locations.
Customer Sales Team Lead
KOKO Networks
02.2020 - 06.2022
- Lead a team of 15 Sales representatives in door-to-door KOKO Cooker sales, consistently exceeding targets by 10%.
- Identified and secured sales opportunities in new markets to increase product penetration.
- Achieved 15% market penetration while meeting targets in designated neighborhoods.
- Implemented creative incentive programs to motivate team members and drive exceptional sales results.
- Utilized Salesforce for efficient lead tracking and conversion.
- Chosen for KOKO CLUB launch team due to outstanding performance.
Territory Sales Representative-General Trade
BIDCO AFRICA LIMITED
07.2016 - 12.2019
- Directed trade marketing initiatives in Nairobi Eastlands and CBD regions to enhance secondary sales for Distributors.
- Achieved KES 10M monthly sales target with a team of 15 Trade Developers and 3 DSRs.
- Attained 80% market coverage and increased brand visibility in general trade.
- Recruited 10 stockists, resulting in a 10% turnover increase.
- Executed market storming strategies to drive 80% new brand listings.
- Trained Trade Developers to improve stockist growth and execution effectiveness.
- Conducted sales reviews to evaluate performance and identify improvement areas.
Key Accounts Sales Executive
Hot Point Appliances
06.2015 - 01.2016
- Managed Tier 1 outlets, overseeing operations from HQ and branches.
- Cultivated relationships to drive order generation and activate new product codes.
- Ensured compliance with planogram standards through effective merchandising practices.
- Achieved 100% of targets across all categories consistently.
- Trained and coached merchandisers to enhance team performance.
- Prepared comprehensive sales reports to inform strategic decisions.
Sales Representative
Interconsumer Products Limited
12.2013 - 05.2015
- Increased monthly sales turnover from 1.5 million to 4 million.
- Opened new markets to expand business reach.
- Trained three merchandisers and brand ambassadors for enhanced performance.
- Ensured adherence to management's payment collection policies.
Education
Bachelor of Business Management -
Mount Kenya University
01.2023 - Current
Diploma - Business Administration
Mount Kenya University
K.C.S.E -
St Anne's Kiriari
Computer package - undefined
Patmos College
Skills
Trade Marketing & Channel Strategy
Shopper Insights & Retail Execution
Planogram & POS Materials Development
Budget Management & ROI Tracking
Revenue growth
Relationship Management
Team Management
Courses And Seminars Attended
- Diploma in digital marketing (Alison's)
- Successfully completed the Bidco Sales Academy and is considered to be sales proficient
- Professional sales and merchandising (Interconsumer Products Limited)
Timeline
Manager, Trade Marketing
KOKO Networks
06.2023 - Current
Bachelor of Business Management -
Mount Kenya University
01.2023 - Current
Assistant Manager, Trade Marketing
KOKO Networks
07.2022 - 05.2023
Customer Sales Team Lead
KOKO Networks
02.2020 - 06.2022
Territory Sales Representative-General Trade
BIDCO AFRICA LIMITED
07.2016 - 12.2019
Key Accounts Sales Executive
Hot Point Appliances
06.2015 - 01.2016
Sales Representative
Interconsumer Products Limited
12.2013 - 05.2015
Diploma - Business Administration
Mount Kenya University
Computer package - undefined
Patmos College
K.C.S.E -
St Anne's Kiriari