Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
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SARAH AOKO OMOLO

Nairobi

Summary

Dynamic Senior Key Account Executive with a proven track record at Hotpoint Appliances, excelling in revenue generation and team leadership. Achieved a remarkable 15% growth in Masjid revenue through strategic initiatives. Adept at customer relationship management and performance tracking, driving exceptional results and enhancing client satisfaction.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Senior Key Account Executive

Hotpoint Appliances
Nairobi
11.2021 - Current
  • I oversee sales operations for Masjid Key Accounts across all branches nationwide.
  • Lead and mentor a team of 27 merchandisers to ensure excellent retail execution and merchandising standards.
  • Successfully grew Masjid revenue by 15% in 2024 through strategic new brand listings, and promotional activities.
  • Drive consistent stock availability, reduce expiries, and maximize product visibility through strong execution at the store level.
  • Implement weekly and monthly reporting frameworks for accurate sales tracking and performance analysis.
  • Facilitated faster order approvals and timely deliveries, improving client satisfaction by 20%.
  • Recognized as a Top Performing Supervisor for Q2 2024 after surpassing quarterly targets by 18%.

Senior Sales Representative / Team Leader

Hotpoint Appliances
Nairobi
05.2015 - 10.2021
  • Led in-store sales activities, new listings, customer engagement strategies, and staff training across Naivas outlets In Kenya.
  • Initiated and executed bulk orders that resulted in a 20% uplift in monthly sales revenue.
  • Played a pivotal role in launching new product lines, achieving a 95% sell-through rate during the first three months of launch.
  • Handled customer complaints, resolved service issues, and maintained 98% customer satisfaction ratings.
  • Supported stock deliveries, and ensured timely replenishment to avoid stock-outs.
  • Awarded 'Best Team Leader' in 2019 for driving the highest regional sales growth (23% YoY).
  • Introduced a structured customer follow-up process, leading to a 25% increase in repeat business.

Field Sales Representative

Nestlé Kenya
Nairobi
02.2013 - 03.2015
  • Managed retail coverage, optimized product visibility, and executed trade promotions across key accounts.
  • Increased shelf share by 18% through aggressive merchandising and retailer engagement.
  • Implemented expiry management systems that reduced stock losses by 22%.
  • Strengthened distributor partnerships, improving order frequency by 15%.
  • Boosted product availability rates to 97% across assigned territories.

Sales Representative

Phone Spot
Nairobi
02.2009 - 12.2012
  • Sold mobile phones and accessories, delivering exceptional customer service and achieving monthly sales targets consistently.
  • Organized product activations and roadshows, increasing brand awareness and boosting sales by 30%.
  • Supported debt collection activities, maintaining receivables below 5% overdue.
  • Built a loyal customer base, leading to high referral sales.

Merchandiser

Beiersdorf
Nairobi
10.2004 - 01.2009
  • Maintained product displays, monitored stock levels, and ensured planogram compliance across supermarket outlets.
  • Supported marketing teams during new product launches and promotional activities.
  • Increased product visibility, resulting in a 10% sales lift in assigned stores.
  • Streamlined communication between sales teams and store managers, improving stock replenishment cycles.

Education

Diploma - Sales and Marketing

Kenya Institute of Management
Nairobi

Skills

  • Team leadership
  • Revenue generation
  • Key Account Management
  • Customer relationship management

Certification

  • Certificate in Key Account Management, Sales Academy, 2023
  • Customer Service Excellence, Hotpoint Internal Program, 2022

References

Available upon request.

Timeline

Senior Key Account Executive

Hotpoint Appliances
11.2021 - Current

Senior Sales Representative / Team Leader

Hotpoint Appliances
05.2015 - 10.2021

Field Sales Representative

Nestlé Kenya
02.2013 - 03.2015

Sales Representative

Phone Spot
02.2009 - 12.2012

Merchandiser

Beiersdorf
10.2004 - 01.2009

Diploma - Sales and Marketing

Kenya Institute of Management

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