Sangwen Keima
Actuarial science | Business Development
Nairobi
Summary
High-achieving Business Development professional bringing more than five (5) years' expertise in marketing, sales and operations. Consults with customers, builds strong relationships and increases sales numbers.
Overview
5
5
years of professional experience
9
9
years of post-secondary education
9
9
Certifications
Work History
Business Development Executive
Onfon Media Limited
Nairobi
01.2024 - Current
- Create new business models for emerging businesses and technologies.
- Conduct market research to identify new business opportunities and target areas for expansion.
- New products development planning and rollout management.
- Appropriate communication and liaison with all departments in actualization of business opportunities.
- Identify and reach potential clients to offer Company's products and services.
- Monitor existing client needs and opportunities to appropriately cross-sell products.
- Observe and understand Industry behavior/trends. Monitor competitor offers and products.
- Maintain & develop relationships with potential leads and clients.
- Reply to demands or questions from clients in a timely manner to ensure a healthy impact on both sides. Ensure generation of weekly and monthly performance reports, or as may be determined from time to time.
- Responsible for Request for Information (RFIs), Request for Quotations (RFQs), Tenders and Pre-Qualifications.
- Managed needs of more than 45 accounts at once using strong prioritization and multitasking abilities.
Business Development Representative
Zandaux Kenya Limited
Nairobi
01.2022 - 12.2023
- Increased brand awareness, website traffic and sales by implementing effective marketing campaigns and strategies.
- Communicated with local organizations to build networks and develop leads.
- Tracked sales calls in the database for relationship management.
- Maintained updated records in CRM to meet requirements of sales team and GDPR regulations.
- Negotiated contracts and closed sales with new and existing clients.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Brought in new accounts through successful networking strategies and promotional approaches.
- Used HubSpot CRM to handle current portfolio and prospective leads.
- Managed needs of more than 100 companies at once using strong prioritization and multitasking abilities.
Business Development Executive
Consuldata and Research Centre
Kisii
06.2020 - 12.2021
- Analyzed and reported digital campaign performance with focus on program optimization.
- Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action enhance client success.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Worked cross-functionally with various departments on projects.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Developed and negotiated new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Performed market segmentations, targeting and positioning for each product line.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Led team of 15 members while providing exceptional customer service.
- Devised digital gamification strategy for CRC that improved brand awareness and increased revenues by 10%.
- Promoted sales of training and software solutions to achieve revenue targets.
- Capitalized on solutions presented by HubSpot CRM software to enhance lead prospecting and sales management.
Education
Bachelor of Science - Actuarial Science
Kisii University
Kisii, Kisii District, Kenya 09.2016 - 09.2021
KCSE -
Kibabii Boys High School
Bungoma 02.2012 - 12.2015
Skills
Project management
HubSpot
Customer relationship management
Consultative sales
Email campaigns
Market and sales development
Account management
Market research and analytics
Digital and Social media marketing
Contract negotiation
Lead generation
B2B2C background
Certification
Social Media Marketing, HubSpot Academy, 09/2022
Accomplishments
- Achieved montly sales of KES 1,000,000 + through effective customer relationship management and collaboration with team members.
Additional Information
2022-09 - Social Media Marketing - HubSpot Academy
2022-09 - Inbound Certified – HubSpot Academy
2022-05 - Copywriting - Udemy
2020-12 - Digital Skills: Digital Marketing at Accenture
2022-08 - The Fundamentals of Digital Marketing – Google Digital Skills for Africa
2019-07 - Build Your Own Chatbot course at IBM
2019-02 - Data Analysis Course using Advanced Microsoft Excel
Timeline
Business Development Executive
Onfon Media Limited
01.2024 - Current
Business Development Representative
Zandaux Kenya Limited
01.2022 - 12.2023
Business Development Executive
Consuldata and Research Centre
06.2020 - 12.2021
Bachelor of Science - Actuarial Science
Kisii University
09.2016 - 09.2021
KCSE -
Kibabii Boys High School
02.2012 - 12.2015