Summary
Overview
Work History
Education
Skills
Workshops And Conferences Attended
Core Skills And Expertise
Awards
Timeline
Generic

Sandra Sian Lenku

Lead CRM Architect
Kenya

Summary

Results-driven Dynamics 365 Lead CRM Engineer and Software Developer with a strong background in designing, implementing, and optimizing enterprise-grade CRM solutions. Seeking a role where I can leverage my deep technical expertise in Microsoft Dynamics 365, Power Platform, and cloud-based architectures to drive digital transformation and enhance customer engagement. Adept at leading cross-functional teams, mentoring developers, and managing end-to-end project lifecycles, I aim to contribute strategic insight and technical excellence to deliver scalable, innovative CRM solutions aligned with business goals

Overview

11
11
years of professional experience
5
5
years of post-secondary education

Work History

Lead CRM Architect

DigitalQatalyst
, Nairobi Province
01.2024 - Current
  • Led enterprise-level CRM transformation programs for multiple high-profile public sector clients. Responsible for solution architecture, cross-team leadership, full-stack development, and end-to-end delivery using Microsoft Dynamics 365, Power Platform, and Azure cloud services.
  • Technical Environment & Responsibilities
  • Platform & Modules: Dynamics 365 (Sales, Service, Marketing), Power Apps, Power Pages, Power Automate
  • Cloud & DevOps: Microsoft Azure, Azure DevOps (CI/CD pipelines)
  • Team Leadership: Led 4 agile squads (30+ resources); facilitated Scrum ceremonies and sprint planning.
  • Mentorship: Guided junior developers in solution customization, integration, and ALM practices.
  • Governance & Best Practices: Delivered secure, scalable architectures aligned with Microsoft’s CoE guidelines.
  • Stakeholder Engagement: Collaborated with cross-functional teams to translate policy needs into technical solutions.

Key Projects Delivered

1. Financial Regulator

Role: Lead CRM Architect

Designed and implemented a secure, compliance-driven CRM using Dynamics 365 Sales and Service modules. Developed Power Pages forms to enable secure interaction with regulated entities. Automated key regulatory workflows using Power Automate. Mentored junior developers and led 4 agile squads in full lifecycle delivery. Built custom controls using PCF and integrated external APIs via Azure Functions.

2. Government Ministry

Role: Lead CRM Architect

Architected a CRM solution to support investment lead management and outreach using Dynamics 365 Sales and Marketing. Implemented campaign automation and investor journey tracking. Designed dashboards and reports for executive-level investment insights. Managed integration with existing data sources for investor profiling.

3. Economic Development Agency

Role: Lead CRM Architect

Delivered a Power Pages portal for public grant applications and business registration. Integrated submissions into Dynamics 365 Service with automated case creation and SLA workflows. Built tailored forms, security roles, and approval flows using Power Apps and Power Automate. Conducted knowledge transfer, authored user documentation, and trained government stakeholders.

CRM Engineer

Freelance / Contract-Based Roles
07.2020 - 01.2024
  • Company Overview: Various Clients (Public & Private Sector)
  • Delivered tailored CRM and web-based solutions for clients across non-profit, retail, and education sectors. Collaborated closely with senior architects and business teams to implement Microsoft Dynamics 365 and WordPress-based platforms. Contributed to agile delivery teams with a focus on configuration, development, integration, and support.

Key Projects

1. Non-Profit Organization – Donor Relationship CRM Role: CRM Developer

Implemented a Dynamics 365 Sales CRM to manage donors, campaigns, and fundraising initiatives. Configured custom entities, forms, and business process flows tailored to donor lifecycle management. Integrated Power Pages for public-facing donation forms linked to Dataverse. Developed automated workflows using Power Automate for donor communication and engagement tracking. Supported data migration from spreadsheets and conducted user training.

2. Mid-Sized RetailerCustomer Service & Sales CRM Role: CRM Developer

Delivered a Dynamics 365 Sales solution to manage leads and opportunities, from inquiry to conversion. Customized lead/opportunity forms and business process flows to reflect the client’s B2B sales model. Created dashboards for tracking pipeline performance and sales KPIs. Integrated Power Pages to capture leads from external web forms and sync with Dynamics CRM. Developed Power Automate flows for lead assignment, follow-ups, and sales alerts.

3. Online Academy – Learning Management System Role: CRM Developer

Developed a WordPress-based LMS for an e-learning provider offering professional certification programs. Integrated Azure Blob Storage for secure delivery of video and course materials. Built custom PHP scripts and WordPress shortcodes to enhance functionality and improve learner experience. Implemented Azure Pipelines for automated plugin deployment and site updates.

Direct Sales Representative

HFC Bank
08.2019 - 03.2022
  • Generating leads in the field following up on prospects, applying sales techniques, closing sales, delivering products, and offering after sales support.
  • New customer onboarding and Relationship management.
  • Loan application analysis and customer credit scoring.

Vice Chair, School of Information Sciences Student Association

Moi University
07.2016 - 01.2018
  • Organizing events and training e.g. Google digital skills initiative for Africa, computer courses training, writing workshop by Atul Singh, First year’s orientation and fun day.
  • Environmental Initiative for example Tree planting (4th November 2016) – spearheaded planting of 30 trees.

ICT Intern

Kenya Literature Bureau
01.2017 - 05.2017
  • Networking - LAN configuration, printer’s configuration.
  • Installation – Sage ERP, Cashbook, windows, antivirus.
  • Basic ICT support - troubleshooting printers, computer maintenance.

ICT Trainee

African Genetics Foundation
07.2014 - 12.2014
  • Led on IT setup, programming, website construction design and population, site mapping and conducting research.
  • Conduct field research and host interviews to populate the website.

Education

Bachelor of Science - Information Science- IT Option

Moi University
10.2013 - 08.2018

Skills

  • Microsoft Dynamics 365 CRM

  • Power Platform Power Apps Power Pages Power Automate

  • Azure Cloud Services Azure DevOps CI/CD

  • JavaScript Python HTML CSS Ruby on Rails

  • Agile project leadership

  • Team mentorship

  • Effective communication

  • stakeholder collaboration

  • community initiatives

Workshops And Conferences Attended

  • Bridge to employment workshop, Nazarene, 04/27/16 - 04/31/16
  • Self-evaluation and leadership skills, Nazarene, 04/26/15 - 04/30/15
  • Entrepreneurship and design thinking Innovation, University, 09/01/15 - 09/15/15

Core Skills And Expertise

  • Expertise in Microsoft Dynamics 365 CRM (Sales, Service, Marketing)
  • Proficient with Power Platform: Power Apps, Power Pages, Power Automate
  • Skilled in Azure Cloud Services & Azure DevOps (CI/CD, App Services, Functions)
  • Full-stack development: JavaScript, HTML/CSS, Bootstrap, Python, Ruby on Rails
  • Experience with API integrations and custom workflows
  • Strong Agile project leadership and team mentorship
  • Effective communicator and stakeholder collaborator
  • Background in ICT support, networking, and ERP installations
  • Experienced in organizing trainings, workshops, and community initiatives

Awards

  • Education for all Children Scholarship award winner, Recipient of a scholarship that covers all secondary and university education., 2008
  • Mathematics & Chemistry exemplary certificates contest top performer

Timeline

Lead CRM Architect

DigitalQatalyst
01.2024 - Current

CRM Engineer

Freelance / Contract-Based Roles
07.2020 - 01.2024

Direct Sales Representative

HFC Bank
08.2019 - 03.2022

ICT Intern

Kenya Literature Bureau
01.2017 - 05.2017

Vice Chair, School of Information Sciences Student Association

Moi University
07.2016 - 01.2018

ICT Trainee

African Genetics Foundation
07.2014 - 12.2014

Bachelor of Science - Information Science- IT Option

Moi University
10.2013 - 08.2018
Sandra Sian LenkuLead CRM Architect