SANDRA KANYORO

• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
• Engaging in regular communication with clients to understand their needs, provide updates on project progress, address concerns, and gather feedback
• Motivate cross -functional team members to meet and exceed client expectations.
• Met with clients to discuss advertising and marketing options and future growth goals.
• Developing and implementing strategic plans to achieve client objectives and drive business growth.
• Deliver measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
• Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
• Secured new business through targeted prospecting efforts, expanding the company''s client base and market share.
• Delivered compelling presentations to executive-level stakeholders, effectively communicating value proposition of services.
• Leveraged industry insights to inform strategic planning and decision-making, keeping ahead of competitive trends.
• Cultivate long-term partnerships with stakeholders through consistent delivery of high-quality service and attention to client feedback.
• Facilitated successful product launches, collaborating with marketing and product development teams to ensure alignment with client needs.
• Negotiate high-value contracts to successful closure, leveraging strong communication and persuasion skills.
• Providing leadership, training, mentorship, and direction to account teams; setting goals, assigning tasks, and providing guidance, to ensure team members are aligned with client expectations.

Key Achievements:

• Achieved 95% retention of tier 1 clients over the last 6yrs through building and maintaining strong relationships that continuously support the organization to achieve its business targets
• Launches & Events – Equity Group Sustainability Report Launch, Equity Rebranding, Launch of Equity AMEX Card, MasterCard Wings to fly & Congress commissioning, DRC Investors forum, AGMs, Investor briefings, AAR Insurance – ShwAARi Medical Cover, AAR @40
• Developed award-winning advertising campaigns by effectively building, supporting, and sustaining highly effective creative/client service teams to develop advertising campaigns that meet the needs and goals of clients
• Self-motivated, with a strong sense of personal responsibility.

• Engaging in regular communication with clients to understand their needs, provide updates on project progress, address concerns, and gather feedback
• Overseeing multiple projects simultaneously, ensuring they are on track to meet deadlines, budgets, and quality standards
• Developing and implementing strategic plans to achieve client objectives and drive business growth
• Providing leadership, training, mentorship, and direction to account teams; setting goals, assigning tasks, and providing guidance, to ensure team members are aligned with client expectations
• Cultivating strong relationships with clients to foster trust, loyalty, and long-term partnerships
• Addressing challenges and resolving issues that arise during project execution
• Identifying opportunities for organic growth within existing accounts and pursuing new business opportunities

Key Achievements:

• Successful launches of: Youth Social Banking solution, 'Vijana na Equity', Group’s websites (KE, UG, RWA, TZ, SS and EGF), Techno Boom J7 mobile phone in Kenya, A Leads Management System (LMS) for Liberty Life
• Consistently achieved 95% client Retention thus maintaining the agency's revenue targets
• Led and developed highly effective cross-functional teams by managing, motivating, and supporting them to develop their skills and capabilities which ensured team members consistently exceeded their targets

• Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes. (Advertising, Digital, PR and Media buying)
• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
• Mentored junior team members, fostering a collaborative environment that encouraged professional growth.
• Conducted market research to identify trends and opportunities, informing data-driven decision-making for clients.
• Development of training programs for new account managers, ensuring high level of competence and professionalism across team.
• Coordinated events and promotions that generated leads and increased brand visibility in target markets.
• Strengthened client relationships and secured contract renewals by delivering personalized account management and understanding individual client needs.
• Delivering compelling presentations to executive-level stakeholders, effectively communicating value proposition of services.

Key Achievements:

• Successful launches of: Yana Tires – campaign name 'Africa Rides on Yana'
• Launching Leleshwa wines into the market
• Out of Africa – rebranding, products packaging and launch of their range of products

• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Developed key account relationships for improved client retention and long-term partnerships.
• Led a high-performing sales team, providing coaching and ongoing support to ensure success.
• Instructed sales staff on cross-selling and up-selling techniques resulting in increased net sales revenue by 20% in sales.
• Ensuring the sales team update the CRM system effectively with all appropriate data
• Participated in trade shows and industry events to network and promote products.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Communicated product quality and market comparisons by creating sales presentations.
• Overseeing all marketing activity and ensuring it fits with the marketing strategy
• Arranging for the company to attend relevant industry events and conferences
• Researching potential target industries and customers

• Selling Inventory and Advertising space on Facebook, LinkedIn and BBC platforms and educating clients on the value of Social Media Marketing and Advertising to their brands.
• Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
• Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.
• Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
• Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
• Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
• Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.

• Selling advertising space on digital screens available in supermarkets and malls.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Developed strong relationships with advertisers and negotiated pricing following established procedures.
• Identified revenue growth opportunities within existing client accounts by proposing additional services or optimizing current campaigns.
• Increased client satisfaction by developing and implementing tailored advertising strategies.
• Collaborated with creative teams to produce innovative advertising concepts for clients.
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
• Identified new business opportunities and built strategic partnerships to drive growth and revenue for the organization
• Overseeing relationships, managing project delivery, and coordinate with internal teams to ensure client satisfaction and project success

• Selling advertising space on Radio, Television, and selling the Outside broadcasting van for experiential marketing.
• Identified new business opportunities and building strategic partnerships to drive growth and revenue for the organization
• Created and presented media and advertising packages to prospective customers.
• Conducted thorough post-campaign analyses to identify areas of improvement and implement effective solutions.
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Identified revenue growth opportunities within existing client accounts by proposing additional services or optimizing current campaigns.
• Increased client satisfaction by developing and implementing tailored advertising strategies.
• Enhanced brand awareness for clients through targeted advertising placements across various media platforms..
• Optimized media budgets by analyzing campaign performance data and adjusting strategies accordingly.
• Strengthened relationships with key stakeholders through regular communication and progress updates.
• Coordinated with internal departments to ensure seamless execution of advertising projects and campaigns.
• Fostered long-term partnerships with clients by consistently delivering successful campaigns that exceeded expectations.
• Maintained an up-to-date understanding of industry trends and best practices, applying insights to optimize client success.
• Worked with designers and production staff to create high-quality and brand-specific ads.
• Evaluated campaign success using various metrics, delivering detailed reports to clients on a regular basis.
• Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
• Built and deployed strategic approaches in marketing and branding to enhance product sales.
• Collaborated with media representatives to optimize coverage of special events.
• Increased longevity of accounts by providing individualized customer service and developing relationships with account holders.