Sandeep Bhosale
Digital Transformation
Bangalore
Summary
Strategic technology and transformation leader with 19+ years of global experience driving enterprise digital transformation, product management, data analytics, and intelligent automation across banking, financial services, and technology sectors.
Proven track record in leading initiatives that achieved 100M+ customer acquisition and $20B revenue growth through digital onboarding, SaaS transformation, and customer journey optimization. Recognized for establishing Master Data Management practices, delivering $500K+ annual savings through automation, and spearheading enterprise modernization across Africa, Europe, and Asia.
TOGAF 9 certified with strong expertise in BI & analytics, CRM optimization, stakeholder engagement, and building high-performing teams to deliver measurable business impact.
Recognized for Thought Leadership, Diligent Stakeholder Engagement, Technical Expertise, Program & Product Management.
Overview
19
19
years of professional experience
4
4
Certifications
Work History
Group Head Enterprise Digital Transformation
Equity Group Holdings PLC
09.2024 - Current
- Strategic Leader for Enterprise Digital Transformation (EDT) and Business Process Innovation (BPI).
- Define and drive North Star Analytics initiatives, viz. Unified and Digital Onboarding, Unified Customer Experience, Onboarding Velocity Analytics.
- Lead CRM optimization to include 22 million marketing contacts.
- Contact Master and cleanup.
- Partner with Customer Experience in CX transformation focused on the Contact Centre (Agentic AI), and Customer Lifetime Value Analytics through the establishment of a Customer Data Platform.
- Provide customer journey analytics through marketing funnel reporting via Power BI.
- Define and establish an enterprise-wide master data management practice.
- Define and establish an enterprise-wide master data management practice. Equity Unified Customer ID Program.||Equity Product and GL Harmonization.
- Accelerate customer acquisition through digital transformation initiatives towards achieving 100 million Equity Group customers across financial services & Equity Group Foundation.
- Managed a combined portfolio of approximately USD 35 million through the Book of Works.
- Establish Enterprise Digital Transformation and Business Process Innovation practices across subsidiaries (Kenya, DR Congo, South Sudan, Rwanda, and Tanzania).
- Manage the enterprise tech stack, including application modernization (34 applications), and digitalizing through new implementations of the customer data hub.||Equity Pricing and Billing.|| CRM || || Eloqua ||Customer and Contact Center||Legal Contract Management System.|| Learning Management System.
Data Product Manager
Analog Devices
04.2024 - 07.2024
- Lead MDM and Marketing Data Hub Data Products.
- Established Data Product Management Practice.
- Define and establish MDM practice.
- Manage the data pipeline for the Marketing Hub.
- Ensure stakeholder and leadership alignment on the Data Strategy.
- Managed the full data product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
Senior Manager Transformation Enterprise Data Office
VMware
08.2022 - 12.2023
- Accelerate delivery towards achieving the strategic goal of $20 billion through BI and Analytics, Robotic Process Automation, and Business Transformation of Quote to Cash Processes.
- Instrumental in establishing Analytics Product Development and Program Management Practices.
- Lead Master Data Management impact initiatives as a Functional SME, and execute strategic initiatives impacting the BI and analytics ecosystem.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
Lead / Project Manager Transformation Projects & Product Management (Data)
VMware
08.2020 - 07.2022
- Defined key strategic KPIs – Deal Velocity, Install Base Cycle Time, Approval Velocity.
- Instrumental in designing and establishing secured data and analytics products, viz. Customer Journey Analytics, Purchase History, Customer Discovery Tool, Quotations, Legal & Contracts, Product Data Hub.
- SaaS and Digital Transformation data pipeline design and establishment.
- $500K/year savings through Robotic Process Automation, Chatbots, and Optical Character Recognition.
Senior Business Analyst Transformation & Analytics
VMware
12.2017 - 07.2020
- Lead SEO & Site Search Analytics.
- Define & measure Digital Traffic & KPIs through CTR, CSAT, Check-Out Rate.
- Instrumental in establishing Digital Analytics programs via Tableau.
- Lead & Manage BI & Data engineers & ensure delivery of KPIs & Dashboards.
Business Intelligence Advisor Digital/Web Analytics
Dell
10.2016 - 12.2017
- Lead Marketing Analytics for VMware EMEA Marketing.
- Business Intelligence Architect for EMEA Marketing Analytics solutions.
- Instrumental in Marketing KPI definition; Campaign ROI, Marketing Funnel.
- Accountable for Chief Marketing Officer (CMO) EMEA Marketing Dashboard.
- Manage & lead Business Analysts team ensuring delivery of Analytics Dashboards on Xcelsius & OBIEE.
- Process Owner EMEA Marketing Analytics & CRM.
Head of Operations & Marketing Retail & FMCG
Berrylicious
06.2014 - 10.2016
- Head of Marketing & Operations.
- Responsible for Product design; development & Go-To-Market.
- Instrumental in establishing channel sales.
- Establish supply chain & delivery processes.
- Responsible for Organization & Product Branding; Digital Marketing & Sales.
Senior Analyst Marketing Analytics
VMware
05.2012 - 06.2014
- Worldwide Customer Retention & Renewal Analytics.
- Retention Data Quality analytics & reporting; Instrumental in improving quality by 3%.
- Business Analyst leading requirements for ETL; Data Engineering & Data Modeling.
- Accountable for Customer data by driving change requests for Siebel CRM upgrades.
- Established Account creation mechanism for Sales.
Business Systems Analyst Return Supply Chain Analytics
Poly
07.2010 - 02.2011
- Product Owner Returns Data Product & MDM & Siebel CRM.
- Process Owner & UAT lead for Returns & Refurbished CRM for Siebel CRM change requests.
- Refurbished, Returned goods & ROI impact analytics.
- Business Analyst leading requirements for ETL; Data Engineering & Data Modeling.
Analyst Master Data Management (MDM)
McAfee
09.2006 - 12.2009
- Lead Marketing Analytics for VMware EMEA Marketing.
- Business Intelligence Architect for EMEA Marketing Analytics solutions.
- Instrumental in Marketing KPI definition; Campaign ROI, Marketing Funnel.
- Accountable for Chief Marketing Officer (CMO) EMEA Marketing Dashboard.
- Manage & lead Business Analysts team ensuring delivery of Analytics Dashboards on Xcelsius & OBIEE.
- Process Owner EMEA Marketing Analytics & CRM.
Education
PGDBM - Marketing Management & Human Resource Management
NMIMS
Bangalore 04.2001 -
Bachelor of Engineering - Telecommunication Science & Engineering
S.V.C.E Affiliated To V.T.U
Belgaum 04.2001 -
Skills
- Data & BI
- Tableau
- Adobe Analytics
- Jira
- Confluence
- MS Office
Salesforce CRM
- Intelligent Automation & RPA
- Strategic Leadership
- Oratory & Presentations
- Project Management
- Transformation Management
SAP BOBJ
Problem-solving
Team management
Supervision and leadership
Certification
TOGAF 9 Certified Professional
Awards
Project Management – 2023, Thought Leadership – 2022, CDTO ROI & KPI – 2021, Stakeholder Engagement – 2019, Most Valuable Player – 2019, 2021, H2 Employee of the Year – 2012
Core Competencies
- Transformation & Excellence: 6 Years
- Digital Transformation & Application Modernization: 2+ Years
- North Star Programs: 5+ Years
- Quote to Cash Transformation: 8 Years
- Analytics & BI (Transformation & BI): Web(Digital/2): 10+ years
- Program/Project Management: 10+ Years
- People Management: 9+ Years
- Data Product Management: 6+ Years
- Robotic Process Automation (RPA): 3+ Years
Key Initiatives
- Equity Unified & Digital Onboarding The Unified & Digital Onboarding initiative aims to drive the 100M Customer Acquisition across all of Equity Group Holdings Limited (All Financial Services & Equity Group Foundation) & the subsidiaries. The program involves eKYC, Omni-channel onboarding experience, Master Data Management, One Equity Customer (Financial & Foundation), Unified Customer Experience, Product & GL Harmonization as some the sub-initiatives.
- VMware Unified Data (VUD) The VUD program delivers critical data management capabilities to enable the transformation to SaaS and empowers employees, partners, and customers with the right information at the right time. Development of Party (Customer) Master, Product Master, & establish a data marketplace.
- VMware CPQ (Configure Price Quote) Be the Digital Foundation that empowers Quote to Cash Apps, Services & Experience that extends from VMware. Create greater customer impacting responses to deals while improving the sales cycle time. Drive profitable Top Line growth & accelerate towards $20 B strategic goal. Enable accelerated business shift to SaaS & Subscription and Hybrid offerings. Leverage Digital data to enable deal intelligence for optimized return.
Career Highlights
- Leading high-performance individuals & teams towards accelerated delivery of strategic initiatives to achieve strategic goals viz. 100M Customer Acquisition; $20B revenue growth.
- Experience with strategic KPI development & delivery leading to SaaS transformation, Customer Journey Transformation, Digital Transformation.
- Experience in Product Management for Enterprise Applications & data products viz. Legal, Reconciliation, Investment Bank, ERP, MDM along with implementation of Data Security & Governance and Role Based Access Control.
- Program & Project Management for strategic programs & projects with experience in establishing best practices & managing project teams.
- Experience in leading multiple successful Transformation & Intelligent Automation (RPA) projects from start to finish with an impact of approx. $500,000 / year savings, ~7200 man-hours.
- Experience in driving North Star Programs viz. Customer Journey & Onboarding Velocity, Deal Journey & Velocity.
- Recognized for Thought Leadership, Digital Stakeholder Engagement, Technical Expertise, Program & Product Management.
Timeline
Group Head Enterprise Digital Transformation
Equity Group Holdings PLC
09.2024 - Current
Data Product Manager
Analog Devices
04.2024 - 07.2024
Senior Manager Transformation Enterprise Data Office
VMware
08.2022 - 12.2023
Lead / Project Manager Transformation Projects & Product Management (Data)
VMware
08.2020 - 07.2022
Senior Business Analyst Transformation & Analytics
VMware
12.2017 - 07.2020
Business Intelligence Advisor Digital/Web Analytics
Dell
10.2016 - 12.2017
Head of Operations & Marketing Retail & FMCG
Berrylicious
06.2014 - 10.2016
Senior Analyst Marketing Analytics
VMware
05.2012 - 06.2014
Business Systems Analyst Return Supply Chain Analytics
Poly
07.2010 - 02.2011
Analyst Master Data Management (MDM)
McAfee
09.2006 - 12.2009
PGDBM - Marketing Management & Human Resource Management
NMIMS
04.2001 -
Bachelor of Engineering - Telecommunication Science & Engineering
S.V.C.E Affiliated To V.T.U
04.2001 -
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