Rose Wanjiru Njuguna
Machakos
Summary
Results-driven professional with a degree in Business Administration, specializing in Human Resources, and a diploma in Human Resource Management. Strong analytical and administrative skills contribute effectively to business management initiatives. Exceptional interpersonal abilities foster collaboration and teamwork while excelling under supervision. Proven track record as a professional administrative assistant, committed to delivering high-quality support and enhancing organizational efficiency.
Overview
31
31
years of professional experience
Work History
Sales and Marketing Manager
GOLDEN LION INTERNATIONAL LTD
01.2025 - Current
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
Goldenlion International Company
01.2013 - 01.2023
- Strategizing, planning, coordinating and monitoring all sales activities of the company in the eastern region.
- Attending to customers complaints and enquiries
- Ensuring prompt and accurate servicing of all major and retail outlets
- Carrying out marketing intelligence and sales campaigns.
- Compiling accurate weekly, monthly sales reports, volumes achievements versus set targets.
- Monitoring the activities of the company’s distributors networks through distributors stockists & retailers.
- Evaluating and analyzing trends of company products against competition in the whole territory by gathering information on competitors’ activities.
- Developing the market by systematically prospecting for acquiring and establishing new business accounts.
- Recruitment, selection and induction of newly recruited Area Managers, sales representatives and merchandisers.
- Identify consumer needs and initiating research and development to meet their needs.
- Managing the brands and enhance their values.
- Carry/conduct M.I.Ts in a view of placing products on its feet.
- Ensuring proper use of company tools attached to the sales force ie vehicles, promotional materials, mobile phones etc.
- Identify and train distributors personnel with an aim of improving their selling skills.
- Manage a team of 4 retail representatives (van salesmen) and 5 merchandisers.
- Carry out appraisals for retail reps and merchandisers, discuss their strengths and weaknesses in order to increase efficiency.
- Conducting seasonal sales promotions
- Appointing distributors and stockists.
- Organizing and conducting road shows, attending to special events i. Launching new products in the market.
- Identify premises to do wall paintings
- Management of in trade marketing opportunities – currently at 90%.
- Managing route sales, by route riding with distributor sales people, train them on good sales presentations.
- Management of retail recommended prices, opening new accounts and ensuring maximum stock holdings at both retail and distributor stores.
- Phoenipaper ltd
Administrative Assistant
Kenya Red Cross Society
01.2006 - 01.2008
- Coordinate staff recruitment and selection process in order to ensure a critical mass of qualified and competent human capital comprising professional, technical and supporting staff
- Develop and coordinate the implementation of staff induction and on the job orientation programmes aimed at providing new staff with relevant information about the technical and social aspects of their work.
- Relevant training programmes aimed at building capacity by equipping staff with necessary knowledge, skills and behavior characteristics in line with strategic plan.
- Coordinate resolution of employee grievances and disciplinary cases as well as assisting employees to find satisfactory solutions to personal problems through counselling services.
- Coordinate the provision of employee medical and insurance packages including retirement benefits, workers, compensation through the appropriate benefit schemes such as NHIF, NSSF and other employee welfare programmes.
- Represents the society at meetings, conferences and workshops and other forums to promote and articulate issues related to the development of pension industry.
- Handling all administrative support work and maintaining all records in the office
- Forwarding all incoming mails for action and ensuring all outgoing correspondence is acted accordingly
- With supervision from the project officer, assist in preparing work plans and corresponding budgets for various projects.
- Assist the project staff prepare monthly, quarterly and annual activity reports for the various projects
- Taking minutes for office and coordination meeting and producing meaningful summaries thereafter
- Arranging internal and external appointment for the project officer and branch committee officers
- Organizing and implementing requested administrative aspects of conferences, workshops etc. organized by the office.
- Maintain a sound filling system of all the project documents in the office
- Ensure smooth running of the office and creating conducive environment for all the project staff.
- Any other official duties as may be assigned by the immediate supervisor
- Food Security Project
Personal Assistant To The Project Manager
Consolidated Contractors Company
01.2000 - 01.2004
- General secretarial duties
- Draft mail and type accordingly
- Deal with business enquiries
- Handling the site correspondence for both the contractor and the consultant
- Use of the internet
- Booking and confirming flights for expatriates
- Operating the switchboard and satellite phone (incoming and outgoing calls) managing the project manager’s diary
- File, update and maintain all correspondences, reports, documents, returns and summaries.
- Coordinate the circulation of information to the management and operations
- Ensuring that the office equipment supplies and office services are available as and when required.
- LTA South Africa
- Katumani Wote Road Project
Administrative Assistant
News – Publishers Ltd.
01.1997 - 01.1999
- Offered secretarial duties to all departments
- Worked hand in hand with the editor., assisted in compiling, collecting stories for the magazines as well as coordinating with the people providing the stories and also typing out all the articles done.
- Assisted the sales and marketing department in organizing and preparing cards foe their clients, following up their clients until they make a sale for space.
- Organized the distribution of the magazines in coordination with (PDS) the distribution services in Nairobi, thus making sure that our magazines are well distributed eg /the airlines, hotels, medical clinics, schools,, KWS etc.
- Organized at the reception when called upon.
- Publication done: Safari Magazine, Trade & Industry Magazine, Kenya product showcase etc.
- A Group of the Da Gama Rose Grp
Assistant Office Adminstrator
Tigoni International School
01.1995 - 01.1997
- Gave introductory computer lessons.
- Collection of fees / accounts
- In charge of all stores, food, library and stationery
- Preparation of the payrolls for the staff and casual workers.
Education
Bachelor of Business Administration -
Kenya Methodist university
Diploma - Human Resources Management
Kenya Institute of Management
computer Application - undefined
Associated Computer Services
certificate course - undefined
Kenya Polytechnic
Kenya Certificate of Secondary Education - undefined
St. Angelas Girls School
01.1992
Kenya Certificate of Primary Education - undefined
Central Primary School
Kitui01.1988
Kenya Certificate of Primary Education - undefined
Gatumaini Primary School
THIKA01.1986
Skills
Team leadership
Accomplishments
- Development and achievement of company budgets and top line objectives
- 24 month rolling forecasts
- Achievement of territorial volume targets of flashlights, carbon-zinc batteries and energizer batteries.
- Credit control
- Establishment of tailor made promotional activities with 20% of customers commanding 80% business for maximum returns
- Succeeded in setting (P.O.S) Point of sale materials in all accounts across my territory
- Succeeded in opening new accounts in Nontraditional outlets e.g. fast food cafeteria, chemist Placing display units in more than 100 new outlets in three months..
- Overgrew my market share over that of the competitor by 40%
Section name
2012- Running Family Business
CARMI men’s boutique
ROSES R Red boutique
Hilife Maji Sawa ltd ( Water bottling company)
Timeline
Sales and Marketing Manager
GOLDEN LION INTERNATIONAL LTD
01.2025 - Current
Goldenlion International Company
01.2013 - 01.2023
Administrative Assistant
Kenya Red Cross Society
01.2006 - 01.2008
Personal Assistant To The Project Manager
Consolidated Contractors Company
01.2000 - 01.2004
Administrative Assistant
News – Publishers Ltd.
01.1997 - 01.1999
Assistant Office Adminstrator
Tigoni International School
01.1995 - 01.1997
Diploma - Human Resources Management
Kenya Institute of Management
computer Application - undefined
Associated Computer Services
certificate course - undefined
Kenya Polytechnic
Kenya Certificate of Secondary Education - undefined
St. Angelas Girls School
Kenya Certificate of Primary Education - undefined
Central Primary School
Kenya Certificate of Primary Education - undefined
Gatumaini Primary School
Bachelor of Business Administration -
Kenya Methodist university