Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Rosatta Bahati

Nairobi

Summary

Dynamic sales leader with a proven track record pharmaceutical sales and marketing, where I exceeded sales targets by 20% through strategic sales planning and exceptional account management. Leveraged market research and strong communication skills to foster key relationships and drive business growth. Achieved a notable 120% of target metrics in baby nutrition, demonstrating unparalleled product knowledge and negotiation prowess. Demonstrated ability to build strong relationships with healthcare professionals, promoting product awareness and driving market growth. Skilled in negotiating contracts, delivering persuasive presentations, and implementing strategic sales plans. Notable contributions include increasing brand visibility and fostering customer loyalty.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior Medical Representative /Key Account Manager

Alpha Plus Industrial Group
04.2024 - Current
  • Surpassed sales targets in the territory by devising and implementing strategic plans.
  • Consistently increased sales by uncovering new opportunities within the existing client base.
  • Cultivated strong relationships with key opinion leaders, boosting market share.
  • Executed effective sales strategies, resulting in achieving 120% of target metrics for baby nutrition products.
  • Built and nurtured relationships with over 100 healthcare professionals, including doctors and pharmacists, leading to a 30% rise in repeat business.
  • Enhanced sales by educating clients through informative sessions.
  • Evaluated market trends and competitor actions to uncover growth opportunities.

Senior Medical Representative

Madawa Pharmaceuticals Limited
Nairobi
03.2019 - 08.2023
  • Consistently exceeded sales targets by 20% through strategic relationship building with healthcare professionals and effective product presentations
  • Conducted informative presentations to doctors and pharmacists, effectively promoting product features and benefits
  • Promoted and sold a diverse range of medical products, achieving a 25% increase in sales within the first year.
  • Conducted informative sessions, explaining benefits and resolving inquiries.
  • Compiled and generated monthly performance reports for management review.
  • Scheduled and executed educational workshops and industry events with marketing teams.
  • Created training initiatives increasing sales team proficiency.
  • Evaluated market dynamics and competitive actions to guide sales tactics.
  • Cultivated and sustained strong relationships with customers to understand needs and promote products.
  • Directed existing client portfolios, obtained purchase orders, and formed new business relationships through planned outreach.
  • Crafted sales presentations and contracts to ensure successful transactions.
  • Gathered customer insights to identify issues and suggest remedies.
  • Enhanced product development by leveraging market analysis insights.

Telemarketer

Surgipharm Limited
Nairobi
04.2018 - 12.2018
  • Handled a daily average of 60 calls with consistent professionalism.
  • Contributed to strategic launch of new Maalox lemon sachets for Sanofi, enhancing product visibility.
  • Led telemarketing initiatives targeted at healthcare professionals, boosting awareness of Maalox lemon sachets.
  • Achieved perfect conversion rate by skillfully resolving customer inquiries, enhancing sales.
  • Created and managed a detailed database of healthcare providers.
  • Worked with marketing team to design promotional content and scripts specific to Maalox lemon sachets, boosting telemarketing effectiveness.
  • Analyzed market feedback and customer responses to the new product, delivering critical insights to management.
  • Provided training and mentorship to new telemarketing staff on best practices and product knowledge.
  • Tracked sales activities, customer interactions, and campaign performance using CRM software.

Enumerator/ Qualitative Interviewer

WERK
01.2017 - 10.2017
  • Prepared detailed reports summarizing findings from each stage of the enumeration process.
  • Used computers or specified forms to compile, record and code results or data from interview or survey.

Brand Ambassador/Promoter

YDX Agency
06.2014 - 12.2016
  • Communicated regularly with team members regarding progress updates on projects.
  • Analyzed social media analytics to adjust strategies for better engagement.
  • Represented brand at various trade shows and events, enhancing brand visibility.

Microbiologist Intern

Nairobi City Water and Sewerage Company
05.2015 - 07.2015

Education

Other - French Language And Literature

IYF Weekend Academy
09.2024

Bachelor's - microbiology

University of Kabianga
11.2016

High school or equivalent -

Apostolic Carmel Girls' Secondary School
11.2011

Some College (No Degree) - Sales And Marketing

Kenya Institute of Management
Nairobi

Skills

  • Customer service
  • Account Management
  • Cold calling
  • Communication
  • Research
  • Negotiation
  • Data Analysis & Reporting
  • Market Intelligence & Analysis
  • Customer Relationship Management
  • Team Collaboration & Leadership
  • Cold Calling
  • Strategic Sales Planning
  • Digital Marketing
  • Time Management
  • Decision Making
  • Lead Acquisition
  • Sales Strategy Development
  • Problem Solving

Certification

  • Sales and Marketing

References

Francis Karanja

Sales Manager

Alpha Plus Industrial Group

0724409325

Benson Ngigi

Regional Head

Madawa Pharmaceuticals

wamburangigi92@yahoo.com

0710787651

Zakayo Mwangi

Field Supervisor

APHRC

0723703766

Timeline

Senior Medical Representative /Key Account Manager

Alpha Plus Industrial Group
04.2024 - Current

Senior Medical Representative

Madawa Pharmaceuticals Limited
03.2019 - 08.2023

Telemarketer

Surgipharm Limited
04.2018 - 12.2018

Enumerator/ Qualitative Interviewer

WERK
01.2017 - 10.2017

Microbiologist Intern

Nairobi City Water and Sewerage Company
05.2015 - 07.2015

Brand Ambassador/Promoter

YDX Agency
06.2014 - 12.2016

Other - French Language And Literature

IYF Weekend Academy

Bachelor's - microbiology

University of Kabianga

High school or equivalent -

Apostolic Carmel Girls' Secondary School

Some College (No Degree) - Sales And Marketing

Kenya Institute of Management

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Rosatta Bahati