Robinson Muya
Nairobi
Summary
Over 4 years of experience in digital marketing, driving ROI for multiple clients/companies by leading comprehensive strategies targeted at driving data-driven results utilizing SEO, PPC, social media, influencer marketing, email marketing, and personalization efforts. Successfully increased website traffic, conversion rates, open rates, click-through rates, and brand awareness by 15-30%. Applied analytics, A/B testing, and data analysis to optimize KPIs, drive customer retention, and increase customer lifetime value.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Christina Johnson Management & Consulting
02.2019 - Current
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted market research to identify new opportunities and target markets.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
Digital Marketing Manager
Maximus
03.2016 - 01.2019
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Monitored return on investment of online and social media marketing efforts.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
Education
Master of Science - Masters of Science in Marketing
University of Nairobi
Nairobi12.2020
Skills
- KPI Monitoring
- Market Analysis
- Audience Engagement
- Digital Marketing Strategy Development and Execution
- Data Analysis and Reporting
- Search Engine Optimization (SEO)
- Paid Search Campaign Optimization
- Social Media Management
- Content Creation and Management
- Influencer Partnership and Collaboration
- Email Marketing
- Lead Generation
- Web Traffic Growth
Certification
- Google Analytics 4 12/2022
- Google Ads Certification 12/2021
- SEMrush SEO Toolkit 12/2020
- Facebook Certified Digital Marketing Associate 07/2021
Timeline
Digital Marketing Manager
Christina Johnson Management & Consulting
02.2019 - Current
Digital Marketing Manager
Maximus
03.2016 - 01.2019
Master of Science - Masters of Science in Marketing
University of Nairobi
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