RISPER. A. OLUGA
Digital Marketing And E-commerce Management
Nairobi,Nairobi
Summary
For any business to thrive, it is inevitable to master communication as both an art and a business. Innovation in communication is the deal breaker in the difference between a growing business and a stagnant one. Digital marketing is one innovation in communication that needs to be explored in all sectors. I am in constant tune to the trends and aim to keep tabs for timely marketing strategies for businesses and individuals. From top of the funnel, all the way to the bottom; Communication is the ‘’WHAT’’, ‘’WHY’’ and ‘’WHEN’’, Marketing is the ‘’HOW’’ and Sales the invented 6th ‘’W’’ which is the ‘’WIN’’. These must form a union of convenience that results in sustainable growth.
I am a diligent, energetic, passionate and innovative individual with adequate experience in Digital Marketing, storytelling, sales, E-commerce and communication. I have a bachelor’s degree in communication (Electronic Media), Google Adwords and Hubspot certified digital marketing expert, with 4 years’ experience in the sector.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Digital Marketing and E-commerce Lead
KIM-FAY EAST AFRICA LIMITED
Nairobi, Nairobi
01.2020 - Current
- E-commerce channel manager; Develop and execute online marketing activities, supervise pricing and product listings, content development, reporting and channel analysis, sales strategy, pricing survey and market research, develop, track and manage budget including development business cases.
- Manager of the direct to consumer channel; Business lead for logistics, product development, develop and execute online marketing activities, supervise pricing, database management, reporting and channel analysis, sales strategy, pricing survey and market research, develop, telesales manager (call center), track and manage budget.
- Manage all digital marketing activities; Head and onboard all/any marketing agencies in partnership with the company, including influencers, develop, track and manage budget, develop strategies, community management, SEO, supervise website design and content development.
- In charge of demand creation strategies including current database inventory and oversee lead acquisition, management and engagement strategies in collaboration with agency.
- Project manager for launch of company CRM and reward port campaigns.
Marketing Coordinator (Digital)
KIM-FAY EAST AFRICA
Nairobi, Nairobi
06.2017 - 12.2019
- Social media brands’ community management & platform analytics.
- Social media content development & campaign strategies.
- Google Display & Search ad campaigns.
- Project manager revamped Kim-fay website development including marketing plans (SEO and SEM).
- Gathering email marketing databases and managing email marketing tools.
- SMS and whatsapp marketing for our DTC (Direct to consumer) channel.
- Yearly brand digital budget & strategies.
- Provide digital support for ATL,BTL, CSR and PR activities (includes internal projects).
- Manage all E-commerce selling channels (Jumia, Masoko, Mydawa etc.) including data analytics and sales performance reports.
- Source for marketing partnerships that would benefit and increase awareness for brands.
Digital Account Manager
ACCESS LEO BURNETT LIMITED
02.2016 - 05.2017
- In client service department.
- I gained adequate knowledge in use of digital marketing tools to keep our clients at per with trends.
- Responsibilities included:.
- Social Media Account & community management.
- Content marketing.
- Digital Paid Media strategies.
- Launch and run influencer marketing campaigns.
- Media Online tools – Google apps & analytics, Sprout social, WhatsApp, Facebook Business etc.
- SMS Campaigns and Email surveys.
- Paid media and Social media reports on performance.
Sales and Marketing Team Leader
FIRST WAVES LOGISTICS LIMITED
Nairobi, Nairobi
12.2015 - 01.2016
- Worked at first waves logistics limited as sales and marketing team leader in charge of customer service, market research and management of over 70 customer portfolios.
Marketing Correspondent
JAZZIQUE AGENCIES LIMITED
Nairobi, Nairobi
08.2013 - 12.2015
- I worked with Jazzique Agencies Limited as a marketing correspondent in charge of sending proposals, negotiating prices with prospective clients, drawing up contacts and supplying our products and services for road shows, activations, live band performances and weddings.
- Jazzique Agencies Limited is a full-fledged events company equipped with a 5 piece band.
- Find below a limited list of events, restaurants and event companies I have experience working for and with:.
Sales & Marketing Executive
MITCHELL COTTS FREIGHT KENYA LIMITED
Nairobi, Nairobi
06.2014 - 09.2015
- At Mitchell Cotts Freight Kenya, commercial department, participating in market research, brand awareness projects, search for prospective clients and acquiring business for the company.
Casting and Production Assistant (Internship)
SPIEL WORKS MEDIA
Nairobi, Nairobi
01.2013 - 05.2013
- Internship at Spiel Works media assisting in the casting process for a pilot (Jane and Abel), as well as a production coordinator.
- Was privileged to work with an amazing script writer and story teller, Dorothy Ghettuba.
Education
Bachelor of Arts - Communication – Electronic Media
Daystar University
Athi River 08.2009 - 01.2013
Certificate - French Language And Literature
Alliance Francais
Mombasa 01.2009 - 07.2009
High School Diploma -
The Shariff Nassir Girls’ Secondary School Mombasa
Mombasa, Kenya 01.2008 - 11.2008
No Degree -
Ulanda Girls’ High School
Migori 01.2005 - 12.2007
Skills
Social media tools
Digital marketing
Graphic design
Web analytics
Email marketing campaigns
Data analytics
Marketing strategies
CRM
Database Management
Project management
Referees
Faith Alai – Brand Manager
Faith.alai@mitchellcotts.com
Christine Bwire – Media Director
cbwire@accessleoburnett.co.ke
Richard Ochieng’ – CEO Jazzique Agencies Limited
richiesnos@gmail.com
Timeline
Digital Marketing and E-commerce Lead
KIM-FAY EAST AFRICA LIMITED
01.2020 - Current
Marketing Coordinator (Digital)
KIM-FAY EAST AFRICA
06.2017 - 12.2019
Digital Account Manager
ACCESS LEO BURNETT LIMITED
02.2016 - 05.2017
Sales and Marketing Team Leader
FIRST WAVES LOGISTICS LIMITED
12.2015 - 01.2016
Sales & Marketing Executive
MITCHELL COTTS FREIGHT KENYA LIMITED
06.2014 - 09.2015
Marketing Correspondent
JAZZIQUE AGENCIES LIMITED
08.2013 - 12.2015
Casting and Production Assistant (Internship)
SPIEL WORKS MEDIA
01.2013 - 05.2013
Bachelor of Arts - Communication – Electronic Media
Daystar University
08.2009 - 01.2013
Certificate - French Language And Literature
Alliance Francais
01.2009 - 07.2009
High School Diploma -
The Shariff Nassir Girls’ Secondary School Mombasa
01.2008 - 11.2008
No Degree -
Ulanda Girls’ High School
01.2005 - 12.2007