RIDEMPTA MUTHONI MUCHIRI
Nairobi
Summary
I am a strategic and results-driven communications and digital marketing specialist with a strong passion for leveraging storytelling, brand positioning and digital engagement to enhance organizational visibility and impact. Adept at developing and executing comprehensive communication strategies, I integrate content marketing, Search Engine Optimization (SEO), public relations and AI-powered analytics to drive audience engagement and organizational growth.
As the Marketing and Outreach Lead at SafeOnline Women Kenya (SOW-Kenya), I lead campaigns and initiatives that promote digital safety and combat Technology-Facilitated Gender-Based Violence (TFGBV) against women and girls, while fostering community engagement and building strategic partnerships for awareness and advocacy. With extensive experience in social media management, digital marketing, customer engagement and community advocacy, I have successfully led brand-building campaigns, audience-driven initiatives and strategic collaborations.
Currently pursuing a Master’s in Corporate Communication at Daystar University, I am committed to data-driven decision-making, continuous learning and innovative communication solutions that align with organizational objectives. My ability to translate complex concepts into compelling narratives, coupled with strong analytical and interpersonal skills, positions me as a valuable asset in dynamic communications and marketing environments.
Overview
9
9
years of professional experience
2046
2046
years of post-secondary education
1
1
Certification
Work History
Marketing and Outreach Lead
SafeOnline Women Kenya
09.2025 - Current
- Lead marketing and stakeholder engagement for digital safety, driving adoption of the SafeHer App, a mobile platform empowering women and girls online, curbing Technology-Facilitated Gender-Based Violence (TFGBV), and connecting users with support and resources.
- Strategically plan and execute multi-channel marketing and outreach campaigns across digital, community, and media platforms to drive visibility, adoption and platform growth.
- Build and manage partnerships with media, influencers, community organizations and institutional stakeholders to expand reach and credibility.
- Oversee pilot-phase onboarding and adoption initiatives for the SafeHer app, optimizing user experience through data-driven insights.
- Analyze campaign performance and collaborate cross-functionally with Communications and Social Media teams to maintain brand consistency, inform strategy, and enhance impact.
Advocacy and Communications Lead
Binti Foundation
12.2023 - 08.2025
- Spearhead digital storytelling campaigns to drive awareness of menstrual health education and advocacy for young girls.
- Develop and execute brand messaging strategies to engage diverse audiences across social media and traditional media.
- Lead fundraising efforts and stakeholder collaborations to support community projects and bridge advocacy with tangible action.
- Champion menstrual health rights, advocating for accessible sanitary pads and promoting policy change to end period poverty.
- Drive community awareness and education programs to challenge menstrual taboos, creating a supportive and inclusive environment.
Digital Sales Executive
Mawingu
02.2023 - 01.2024
- Developed and executed data-driven digital marketing campaigns, increasing brand visibility and customer engagement.
- Optimized website content and SEO strategies, driving higher search rankings and improved audience reach.
- Created compelling sales presentations and marketing collateral, ensuring alignment with business goals and brand messaging.
- Analyzed digital marketing performance metrics, using insights to refine strategy and maximize campaign ROI.
- Collaborated with cross-functional teams, integrating sales, marketing, and customer service efforts to enhance customer experience.
Customer Service Representative /Assistant Social Media Manager
Mawingu
09.2021 - 02.2023
- Led social media content strategy, ensuring consistent, high-quality posts that maximized engagement and audience growth.
- Oversaw content scheduling and performance analytics, optimizing campaigns based on data-driven insights.
- Developed and maintained brand-aligned messaging, enhancing visibility and user interaction across platforms.
- Managed customer relations and crisis communication, strengthening brand reputation and responsiveness.
- Collaborated with cross-functional teams to align social media initiatives with broader marketing strategies.
Web Video Content Creator
Bloom Kenya
01.2019 - 12.2022
- Building and maintaining a topical platform on Bloom Kenya's YouTube Channel that discusses issues affecting the young generation
- Conducting research and interviews to stay informed about current trends, developments, and perceptions
- Contextualizing findings to create relevant and engaging content for the platform
- Collaborating with the creative team to design promotional materials
Editorial & Journalism Internships
Media
09.2018 - 03.2020
- Radio Africa Group (Jan – March 2020) – News scripting, reporting, and content production.
- Kenya Broadcasting Corporation (Sept – Dec 2019) – Feature writing, research, and news production.
- Moi Radio (2018 – 2019) – Hosted and produced radio shows focusing on social issues.
Public Relations Strategist and Practitioner
East Africa Youth Parliament
01.2018 - 12.2018
- Led all communication efforts for the club, ensuring consistent messaging and brand visibility.
- Organized and coordinated meetings to facilitate strategic discussions and planning.
- Managed publicity initiatives, increasing engagement and awareness of the club’s objectives.
Writer and Vice Chair
The Communicator
04.2017 - 01.2018
- Wrote insightful articles and reports, providing in-depth analysis on key topics and industry trends.
- Oversaw editorial content and structured formal assessments, ensuring high-quality standards and alignment with publication goals.
Education
Masters - Corporate Communication
Daystar University
Nairobi 04.2001 - 11.2025
Bsc - Communication and Public Relations
Moi University
Eldoret12-2021
Kenya Certificate of Secondary Education -
Sacred Heart Kyeni Girls High School
EmbuKenya Certificate Primary Education -
Mary Immaculate Primary School
NyeriSkills
- Strategic & Corporate Communication
- Stakeholder Engagement
- Crisis Communication
- Brand Management
- Media Relations & Public Relations
- Digital Marketing & SEO Strategy
- Social Media Strategy & Analytics
- Project Management
- Content Creation & Storytelling
- Community Engagement & Advocacy
Certification
UN Women AI School
Hobbies and Interests
- Motivational Speaking
- Pursuing innovation technology
- Attending Conferences and Seminars
- Watching Educational Documentaries
- Reading and Researching
Skills
- Social Media Strategy and Analytics
- Public Relations and Media Relations
- Project Management for Communication Professionals
- Content Creation and Storytelling
- Data-Driven Decision Making
- Corporate Communication and Stakeholder Engagement
- Community Engagement and Advocacy
References
Referees
Alejandro Echeverri
Commercial Strategy Consult , Frontier Markets
alejandro.a.echeverri@gmail.com
Patriciah Wairimu
SGBV Specialist, Triangle Generation Humanitaire
pgateru@gmail.com
Juma Musakali
Lecturer, School of Information Sciences, Moi University
Phone: +254722769477
Timeline
UN Women AI School
12-2025
Marketing and Outreach Lead
SafeOnline Women Kenya
09.2025 - Current
Advocacy and Communications Lead
Binti Foundation
12.2023 - 08.2025
Digital Sales Executive
Mawingu
02.2023 - 01.2024
Customer Service Representative /Assistant Social Media Manager
Mawingu
09.2021 - 02.2023
Web Video Content Creator
Bloom Kenya
01.2019 - 12.2022
Editorial & Journalism Internships
Media
09.2018 - 03.2020
Public Relations Strategist and Practitioner
East Africa Youth Parliament
01.2018 - 12.2018
Writer and Vice Chair
The Communicator
04.2017 - 01.2018
Masters - Corporate Communication
Daystar University
04.2001 - 11.2025
Kenya Certificate of Secondary Education -
Sacred Heart Kyeni Girls High School
Kenya Certificate Primary Education -
Mary Immaculate Primary School
Bsc - Communication and Public Relations
Moi University