Data Analysis
Rick Stephens
Branch Manager And Sales Executive
Thika,Kenya
Summary
Dynamic sales leader with a proven track record at Optica Ltd., excelling in business development and planning, and renowned for exceptional relationship-building skills. Spearheaded initiatives that significantly enhanced sales revenue and client satisfaction, achieving notable sales targets. Expert in sales strategy and customer service, consistently exceeding performance expectations with strategic insight and persuasive selling.
Overview
14
14
years of professional experience
Work History
Branch Manager and Sales Executive
Optica Ltd.
Thika, Kiambu County
03.2015 - Current
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
- Achieved significant sales targets by motivating team and setting realistic yet challenging goals.
- Improved product offerings by gathering customer feedback and working closely with product development team.
- Cultivated long-term relationships with high-value clients to ensure repeat business and referrals.
- Enhanced client satisfaction, providing exceptional after-sales support and maintaining regular communication.
- Boosted team morale and performance by leading regular training sessions on sales techniques and product updates.
- Secured new clients by developing and implementing strategic sales plans that focused on target industries.
- Increased market share with comprehensive competitor analysis and tailored marketing strategies.
- Drove revenue growth, leveraging in-depth product knowledge to offer customized solutions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Informed customers of promotions to increase sales productivity and volume.
- Attended monthly sales meetings and quarterly sales trainings.
- Recorded accurate and efficient records in customer database.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Presented professional image consistent with company's brand values.
- Trained new employees on customer service, money handling and organizing strategies.
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
- Built diverse and consistent sales portfolio.
- Complied with established internal controls and policies.
- Fostered culture of excellence and accountability, resulting in branch consistently exceeding performance targets.
- Oversaw daily branch operations, ensuring compliance with regulatory standards and maintaining operational integrity.
- Managed branch Glazing Lab serving 3 satellite branches and made sure 70 % order delivery in time and few damages.
- Ensured NPS was maintained at 86% through offering excellent customer service
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
Customer Service Attendant
Total Energies
Thika, Kiambu County
03.2011 - 10.2013
- Increased sales revenue through suggestive selling techniques while assisting customers in making informed purchasing decisions.
- Promoted current promotions or special offers available to customers during their visit to drive additional sales opportunities.
- Improved customer satisfaction by providing efficient and friendly service at the fuel pumps.
- Enhanced safety standards by conducting regular inspections of fuel dispensing equipment and reporting any issues promptly.
- Facilitated the smooth flow of traffic in and out of the forecourt area by directing drivers to available pumps or assisting with parking as needed.
- Supported inventory management processes by tracking stock levels in-store and alerting supervisors when replenishment was needed.
- Collaborated with team members to ensure timely restocking of retail items within the convenience store area.
- Supported fuel station safety as top priority in work for benefit of team members, customers and business.
- Maintained cleanliness of equipment, counter area, floor, restrooms and exterior pump area to meet safety and sanitation regulations.
- Contributed to a clean and well-maintained forecourt environment, performing routine tasks such as sweeping, trash removal, and spill cleanup.
- Maintained clean and orderly work station.
- Resolved customer complaints promptly and professionally to enhance customer loyalty and increase client base.
- Cleaned up gas and other spills in accordance with spill procedures.
- Inspected fuel pumps and fuel tanks for proper operations and safety.
- Offered assistance to customers unfamiliar with fueling vehicles, demonstrating appropriate measures for pumping gas.
- Processed fuel and merchandise transactions by operating POS system with accuracy.
- Facilitated sales of services and goods.
- Maintained inventory of all saleable items.
- Built trustful relationships with customers to encourage return visits.
- Promoted company products and services, resulting in increased sales and revenue.
- Assisted in developing standard operating procedures that led to an increase in overall efficiency within the department.
Education
Diploma - AWS Cloud Computing
Alx
Alx Online Ehub 04.2001 - Current
Graduate Certificate - Certificate in Management
Kenya Insitute of Management
Thika, Kenya 04.2001 -
High School Diploma -
Broadways High School
Thika 04.2001 -
Skills
Customer service
Sales team leadership
KPI tracking
Sales metrics analysis
Proficient in SAP Business One
Sales follow-up
Accomplishments
- Repeatedly received recognition from superiors for excellence in service.
- Consistently reached personal sales target of 100 %
- Grew and maintained the Net Promoter Score (NPS) at 86%+ in 2023-2025
- Reduced the TAT for orders to 30 minutes from 1 hour
- Received the “Sales Champion Award” for exemplary performance and recognition twice for meeting and exceeding my personal sales targets by greater margins.
- Supervised team of 11 staff members.
- Gained proficiency in management tools i.e Wooqer, Taqtics and Hiver.
Interests
Sales & Revenue Generation
Leadership & Team Management
Customer Relationship Management (CRM)
Communication & Interpersonal Skills
Operational & Administrative Skills
Timeline
Branch Manager and Sales Executive
Optica Ltd.
03.2015 - Current
Customer Service Attendant
Total Energies
03.2011 - 10.2013
Diploma - AWS Cloud Computing
Alx
04.2001 - Current
Graduate Certificate - Certificate in Management
Kenya Insitute of Management
04.2001 -
High School Diploma -
Broadways High School
04.2001 -
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