RAYMOND ORUO

• Develop and implement the club's Strategic plan, which defines the Long, Mid, and short-term goals
• Commercial: Diversify Revenue streams to ensure growth and sustainability
• Governance: Keep the board fully informed of key issues that influence the execution of the club's strategic plan.

• Reporting: Timely reporting and updating EXCO on project developments and achievements
• Financial: Ensure the development and operation of finance management systems and reports that allow for quality decision
  making
• Provide oversight in Club Licensing
• Stakeholders: Managing Regulatory stakeholders (The FA, League Body FKFPL, CAF, FIFA) and Government agencies (Ministry
  of Sports, Sports Registrar, Sports Disputes Tribunal, Revenue Authority)
• Communication: Ensure seamless flow of communication on operational matters, resolution of issues, project development and management.

• Creation of revenue stream to the business by leveraging on the potential clients in exploiting opportunities in the
  sports Industry.
• Delivery of Everton Football Club tour of Kenya in July 2019 through SportPesa. Lead partnerships & sponsorship
  management for the event. The event attracted over 60k ticket sales & attendance at Kasarani Stadium and a wide
  range of Media and broadcast coverage.
• Managing the Kenya Rugby Union Partnership & Sponsorship portfolio to generate revenue for both Redhouse
  Group & Kenya Rugby Union
• Creation of innovative & creative proposals & pitch documents to potential partners

• Manage sports sponsorship portfolio, manage KCB Sports Teams ( Football, Rugby, Volleyball ladies ( All participating in Premier Leagues & regional competitions)
• Achieve excellence in Sports team's performance, raise KCB brand profile, optimize budget expenditure, comply with regulatory requirements, and generate additional revenue.

• Successfully generated & grew revenue by 40% in year 1 and expanded business opportunities in the Uganda Market
• Led a cross-agency team in executing and delivering a Football Commentator search activation across East Africa for
  SuperSport. This raised the brand visibility through the Media perception index by 50
• Developed and managed the Copa Coca-Cola strategy to transition from the Kenya Football Federation to a School-based platform (Kenya Primary Schools Sports and then to Kenya Secondary Schools Sports Association) in 2015.
  Copa still uses this strategy to date in Kenya.
• Successfully executed the GOtv Football Sponsorships (GOtv Shied & CECAFA) achieving growth in both revenue &
  brand visibility/sensitization through activations & experiential activities during the digital broadcast migration in
  2015.

• Managed Uganda Rugby Union Sponsorship Portfolio for Uganda Breweries Limited
• Developed and implemented media strategies to promote the Brand Sports Sponsorship engagements

• Managed and increased revenue from the Uganda Breweries Ltd business through Sports Sponsorships;
  Bell lager Rugby & Malt Lager Golf Open.
• Raised the brand profile through an increased PR value of 40% in the first year of managing the Bell Larger Pearl of
  Africa Music Awards Sponsorships
• Co-created the Uganda National 7s Rugby Circuit Sponsorship for Uganda Telcom Limited. Through activation of
  this sponsorship UTL increased subscribers by 8% in the first year of the sponsorship.

• Led a cross-agency team in the successful delivery of Multiple Tusker Sports brand events and activations across
  the country for 3 years.
• These events included Tusker Safari 7s (Rugby), Tusker Club Cup (4-team invitational tournament – Football), Tusker Race Day

• Successfully achieved growth while managing the following projects;
  ▪ Pilsner Nairobi Air show
  ▪ Standard Chartered Nairobi Marathon 2004 -2005
  ▪ Corporate Golf Events
• This outfit later merged with Ogilvy East Africa to form Blueprint Marketing

• Created an effective administrative structure with clear mandates to manage the Sport. This
  management structure ensured coordination of the daily administrative matters.
• Managed the annual budget and increased the World Rugby development fund allocation to Kenya by
  50% by year 2 through strategic and innovative proposals.
• Coordinated strategic stakeholder relationship management (World Rugby, Africa Rugby, Government,
  Local Affiliates).
• This led to an effective competition calendar and participation in regional and global events.
• Developed strategic Partnership and Sponsorship opportunities thus increasing the revenues to Kenya
  Rugby by 28% on the average year-on-year.