Graphic Design
Raymond Mutua
Digital Marketer
Nairobi,Kenya
Summary
Self-motivated Graphic Designer, Digital Marketer and Web Developer that adds a high level of experience over more than 20 years collaborating and working on multiple web-based projects. Passionate, hard-working designer with a penchant for developing customized interfaces that factor in unique demands for accessibility, reachability and security. An organized approach to meeting multiple, concurrent deadlines. Pulls from active knowledge of the current technology landscape to promote best practices in digital marketing.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
7
7
Certifications
Work History
Developer and SEO Manager - Consultant
House Wife's Paradise Ltd
Nairobi, Nairobi
04.2021 - Current
- Performed integration testing before launching new website
- Designed, developed and implemented software applications for website based on analyzed requirements and understanding of industry technical standards.
- Developed on of the fastest Ecommerce website in Kenya.
- Gathered user feedback and made recommendations.
- Adjusted design parameters to boost performance and incorporate new features.
- Advised on best practices on social media marketing and helped the current team increase target audience and sales
- Improved company's online presence by boosting SEO Strategies by 70% in just 1 month, attracting a 49% online sales revenue.
- Adjusted design parameters to boost performance and incorporate new features
- Researched new technologies, software packages and hardware products for use in website projects
- Created dynamic SEO strategies to exceed market competitors and meet client needs
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content
- Utilized search engine optimization and emphasized importance of link building
- Analyzed and audited clients' websites to address performance issues
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics
- Monitored performance of clients' marketing strategies and statistics to identify areas of improvement
- Conducted in-depth research and analyses to create company online marketing strategies
- Researched content publications and worked closely with public relations staff to develop outreach campaigns
- Identified appropriate KPIs and reported key metrics from digital campaigns
- Completed keyword research to target clients based on keyword targeting
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
Digital Marketer - Consultant
Opalnet Ltd
Nairobi, Kenrail Towers
01.2020 - 02.2021
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Developed and executed digital e-commerce marketing strategy, SEO and SEM and social media content.
- Identified growth opportunities and developed initiatives to increase market share.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Monitored return on investment of online and social media marketing efforts.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Verified client messages were answered within 1 hours to establish quick and effective issue resolution
- Managed social media accounts for 4 branches, generating interest for existing and upcoming product or service releases
Creative and IT Director
Origy Tech Ltd
Nairobi, Kenya
06.2017 - 11.2019
- Developed and implemented technical application support and information technology policies and procedures that advanced investment needs, outcomes and performance measurements to balance continuous innovation with responsible risk-taking.
- Implemented, created and tested disaster recovery and business continuity plans and maintained appropriate back-up system.
- Identified opportunities for application optimization, redesign and development and troubleshot and resolved user and application issues.
- Prioritized framework to evaluate technology and regulate communication with business stakeholders.
- Developed, tracked and controlled information technology operating budgets and cost and benefit analyses for IT spending initiatives.
- Led and assisted technical upgrade projects for clients by working and coordinating with consultants and developers for integrations.
- Implemented and managed wireless devices, multi-site network infrastructure, business intelligence development and implementation.
- Led the creative team, thus creating a new outlook for the company and acquired big branding clients
- Increase Company revenue by 200% by bringing in new clients for branding services.
Chief Executive Officer
Genographic Ltd
Mombasa, Kenya
11.2014 - 11.2016
- Increased company revenue by Kshs.10m in 1 year through aggressive new market strategies.
- Coached and guided senior managers to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.
- Monitored use of best practices at levels and implemented corrective actions to bring employees into compliance.
- Met dynamic needs by keeping internal systems scalable and highly responsive.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Maintained effective staff and resource utilization rates to balance financial and operational obligations.
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Identified and capitalized on short- and long-term revenue generation opportunities to maximize bottom-line profitability.
- Worked with department heads to stay current on needs and offer high-level support for day-to-day operations.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Spearheaded initiatives to better target business metrics tracking and improve decision-making with real-time data.
Creative Director
Print-hub Ltd
Mombasa, Kenya
02.2009 - 08.2014
- Established procedures and quality standards for department.
- Revamped work strategies and processes to accomplish agency objectives.
- Negotiated vendor contracts and services to meet budget requirements.
- Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
- Developed strategic communication and marketing plans.
- Collaborated with outside agencies to manage project progress and milestones.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Recruited, hired and trained top candidates with eye for performance.
- Supervised design and production staff developing innovative designs for branding and printing projects while managing deadlines.
- Negotiated contracts with stylists and photographers to organize photo shoots.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Oversaw full teams of writers, artists, designers and project managers.
- Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
- Managed client relationships and expectations for creative projects with varying budgets and objectives.
- Oversaw, guided and coached 10 designers.
Education
No Degree - Mass Communications
Job Institute of Management
Nairobi 02.2002 - 11.2003
High School Diploma -
Kitonyini High School
Machakos 01.1997 - 11.1999
Skills
Analytics and SEO
SEO and analytics
SEO best practices understanding
Analog and digital circuitry
Understanding of business functions
Social Media Marketing
Social Media Content Creations
Graphic Design Expert
Data uploads and downloads
Architecture and design
Intervention strategies and techniques
Accomplishments
- Overhauled business pages on Facebook and Instagram, increasing site visits 70% and new visitor hits 90% for Opalnet Ltd.
- Grew social media audience 80% through grassroots marketing plans incorporating social media campaigns.
- Achieved to create the fasted website for Housewife's paradise Ltd. Currently Loading at a speed of 1.2 - 1.4 seconds.
Certification
The Fundamentals of Digital Marketing, Google Digital Skills for Africa
Interests
Web Design
Social Media Marketing
IT Consultant
Branding
Timeline
Developer and SEO Manager - Consultant
House Wife's Paradise Ltd
04.2021 - Current
Digital Marketing & Ecommerce, Ajira Digital
03-2021
Digital Marketer - Consultant
Opalnet Ltd
01.2020 - 02.2021
The Fundamentals of Digital Marketing, Google Digital Skills for Africa
03-2019
Instagram for Business, Facebook Blueprint
03-2019
Bring Your Ideas to Life On Mobile, Facebook Blueprint
03-2019
Strategic Thinking, LinkedIn Learning
03-2019
Managing Brand Reputation, LinkedIn Learning, 1 day
03-2019
Online Marketing Foundations, Linkedin Learning
03-2019
Creative and IT Director
Origy Tech Ltd
06.2017 - 11.2019
Chief Executive Officer
Genographic Ltd
11.2014 - 11.2016
Creative Director
Print-hub Ltd
02.2009 - 08.2014
No Degree - Mass Communications
Job Institute of Management
02.2002 - 11.2003
High School Diploma -
Kitonyini High School
01.1997 - 11.1999