Rajnesh Patyal

• Brand Management
   Develop and implement marketing strategies to build the brand
   Responsible for the elaboration and ensure the execution of the Marketing and
  Promotional plan for the brand
   Prepare Brand Plans
   Develop and implement promotional activities
   Manage Brand Communication strategy
   Manage the brand mix
   Manage and coordinate all marketing, advertising and promotional activities
  Financials
   Annual budget planning (sales target, advertising and promotional budgets)
   Preparation of presentations and sales reports
   Ensure monthly GP is achieved and follow up on GP (check change in unit price, monitor
  sales report and take corrective actions)
   Preparation of brand plan
   Provide post event analysis and reporting
   Budget monitoring for marketing expenses
   Closely monitor and analyse sales and market share trends.
  Supplier Management.
   Meet regularly with Suppliers to build effective relationships and promote the Harley’s as
  a leading partner also includes the Site visit of all the manufacturer
   Respect suppliers’ regulations regarding storage, logistics, distribution, sales activities
  and pricing structures
   Prepare and ensure suppliers’ business reviews are prepared in a timely manner
   Liaise with suppliers for NPD, set targets or strategic plans concerning brands.
  Sales Forecasting.
   Update sales forecast and liaise with Supply Chain to efficiently manage and monitor
  stocks
   Follow up of proper ordering and smooth flow of stocks and optimum stock levels
   Align with calendar of activities
   Review monthly sales forecast considering latest trends
   Assess SFA and adjust forecast if need be
  
  Stock Management.
   Analyse stock report and prepare action plan for depletion by brand, SKUs and customer
  
   Lead short expiry depletion plan
   Analyse and validate impact for depletion (sales under cost, unit cost, finance by
  suppliers,)
   Execute for depletion and follow up with sales team
  Market Monitering.
   Conduct market research to determine market requirements for existing and future
  products
   Analyse the market, product performance and launching of new products
   Data analysis and interpretation
   Continuous observation and monitoring of competition and their activities
   Keep track of and evaluate the marketing activity of competitors
   Undertake market research to remain competitive in the consumer market
   Collect, analyse and make use of information of the different media channels
   Ensure market surveys and field research are carried out for new products .
  NPD
   Conduct Market Analysis
   Prepare costing and sales forecast
   Authorisation from Authorities
   Define distribution channel
   Prepare Price List for listing .
  Human Capital.
   Work closely with sales team
   Provide product knowledge training to internal and external stakeholders
   Ensure positive and effective communication with subordinates and staff
   Ensure that the responsibilities, KPIs and accountabilities for all team members are
  defined, communicated and understood
   Develop performance standards, assess and manage performance of team members.
   Identify areas of improvement with respect to discipline, code of conduct, team
  members’ engagement and address & resolve conflicts & issuesDeveloped detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
• Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
• Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
• Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.

Head Of Sales & Marketing Surgical ,MSFE Specialized surgical – Harleys Ltd.

· Head of Sales and Marketing of Surgical and MSFE for Entire Surgical Portfolio includes (Surgical Consumables ,Orthotics and Specialized Surgical) for Kenya Market.

Sales and Marketing: -

· Ensuring the Preset targets to achieve for the organization.

· Ensuring Territory coverage to touch all opportunities on scheduled basis.

· Developing process to obtain leads for the products.

· Imparting Presentation to service and products to fulfill customers’ requirements, Organizing CME to generate awareness about the services offering.

· New Product line introduced in the market through survey tool mechanism and would launching by Jun’23.

· Handling Tynor product marketing and sales in Uganda location.

Training and Development: -

· Imparting /Organizing Training program me to achieve target.

· Leading, Training and Monitoring the performance of Team Members to ensure efficiency in sales operation and meeting Individual and Group Targets.

· Conducting performance review meeting regularly to enhance the productivity of the team Members.

Relationship Management: -

· Negotiation with foreign import suppliers for supply chain, Logistics, New products, Pricing for the surgical.

· Building and maintaining healthy and high yielding business relation with foreign clients and customers to ensure maximum customer satisfaction.

· Planning for effective customer acquisition to reach preset Targets

• Area Sales Manager
• B.braun Medical India Pvt Ltd, Chandigarh, Punjab
• · Working as an Area sales Manager based at Chandigarh Managing Market of Entire Upper north Region (Punjab, Himachal Pradesh, Haryana & J&K).
• · Supervising 4 sales executive and looking after Chandigarh Pool & Ludhiana pool.
• · Handling Critical Care, Infusion therapy, Regional Anesthesia Products, Surgical Products, Wound Management & Medical Equipments Like Syringe pumps & Nerve stimulator.
• · Got top performer Recognition for Regional anesthesia range in 2014 & 2015.
• · Recorded highest sales of PNS and CVC in my region.
• · Successfully completed additional responsibility of LVP & Consumable products as a pilot project in Year Feb'2016 to Feb'2017.
• Continually delivering growth by new account conversions Year on Year.

• Area Sales Manager
• Fresenius-Kabi India Pvt Ltd., Ludhiana, Punjab
• · Worked as an Area sales Manager based at Ludhiana, managed entire Punjab Region Including Chandigarh and Himachal Pradesh.
• · Handled 4 sales executive-based in location Chandigarh, Ludhiana & Amritsar.
• · Successfully launched Kabimol IV Paracetamol & Got Top ABM award in sales of Kabimol all India and earned highest Product Specific incentive as recognition in the year 2010-2011.
• · Achieved a total growth of 36% in the north region for the year 2010-2011.
• · Achieved 104% with growth of 45 % for the year 2012.
• Developed KOL for Total Parental Nutrition Concept by Conducting symposium and Nutrition Certificate Courses at Chandigarh, Ludhiana and Amritsar.

• · Worked as Regional Sales Manager Based at Karnal.
• · Launched Company in Punjab and Haryana Region.
• · Worked with Product management team to develop market strategies for Neuro Product range.
• · Covered complete Punjab, Haryana & Some part of Uttrakhand.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

• Area Sales Manager
• Intas Limited., Chandigarh, Chandigarh
• · Handled Cardio-Diabetic Division in the areas like Chandigarh, Haryana and Shimla with Team of 5 Executive.
• Achieved 100 % of annual budget for area with average PCPM of 2.5 lac in the first year itself as it was 1.5 lac at the time of my joining. In the first year as ABM with SUPRIMA – CMS.
• Intas Limited, Chandigarh, Chandigarh
• · Joined Cardio-Diabetic Division of Intas at Chandigarh H.Q. Launched the division in the areas like Chandigarh, Shimla.
• · Successfully launched the division in the territory having Two Lakh base and made a H.Q. of 6.5 lac in 2 years.
• · ·Achieved 115% of annual budget and won Incentive in the first year itself.
• · Achieved 137 % of annual budget and won Star Club Award.
• · Got Promoted for next level as recognition of my work.

• · Joined Cardio-Diabetic Division of Intas at Chandigarh H.Q. Launched the division in the areas like Chandigarh, Shimla.
• · Successfully launched the division in the territory having Two Lakh base and made a H.Q. of 6.5 lac in 2 years.
• · ·Achieved 115% of annual budget and won Incentive in the first year itself.
• · Achieved 137 % of annual budget and won Star Club Award.
• · Got Promoted for next level as recognition of my work.

• · Joined and launched Rohtak H.Q. in Mastermind Division of Merind covering the areas like Rohtak, Gurgaon, Faridabad, Hissar, Karnal etc.
• Successfully launched HQs having zero bases and made a territory of 2 lacs within 2.5 years of launch.