Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic
Rachel Yvette Odida

Rachel Yvette Odida

Director Of Business Operations/Sales And Marketing Manager/Customer Experience Supervisor
Nairobi

Summary

A seasoned leader in business operations, sales and customer service with 13 years of work experience. I excelled at Safaricom by driving a 20% revenue increase through strategic development and effective communication. Specializing in process improvement and team collaboration, my career is marked by pioneering solutions and fostering strategic partnerships to achieve significant operational efficiencies.

Overview

15
15
years of professional experience
4
4
years of post-secondary education

Work History

Director of Business Operations

Joyvette Travelling Agency
Nairobi, Kenya
04.2019 - Current
  • Developed innovative solutions for complex business challenges, leading to enhanced operational effectiveness.
  • Championed process improvement initiatives that led to significant cost reductions and improved service quality for customers.
  • Evaluated potential acquisition targets by conducting rigorous due diligence processes, ultimately supporting company expansion goals.
  • Spearheaded the development of strategic partnerships with different vendors and Hotels, resulting in increased market reach and revenue growth.
  • Train a team of 10 staff on how to search for available flights, shop for prices, create customer PNR and issue air tickets.
  • Liaise with travel partners, including airlines and hotels, to manage bookings and schedules, often at the beginning of every year.
  • Spearheads the management meeting to discuss the business local issues and future trends, and advise on strategies.

Sales and Marketing Manager

EAST AFRICA DATA HANDLERS/SAFARICOM
Nairobi, Kenya
03.2016 - 03.2019
  • Analyzed sales and marketing data for improved strategies.
  • Conducted market research to identify new business opportunities and stay ahead of industry trends.
  • Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Championed the Integration of Lipa Na M-PESA into customers' existing solutions to improve customer experience and penetrate new Markets.
  • Championed the development of a Loyalty/Retention program for Lipa Na M-PESA customers that stimulated Usage and retention of Lipa Na M-PESA Customers.
  • Leveraged on usage and growth of M-PESA payments services, identified opportunities for product diversification into new offerings and converted those opportunities into new business aimed at increasing revenue /retention and usage growth.
  • Developed a sales Support strategy that ensured all sales teams were well equipped with relevant product knowledge in order to adequately serve the customers.
  • Organized Seminars and forums for clients for the training on B2B, B2C, an C2B Lipa na M-PESA transaction service.
  • Hired and trained Sales team under my department.
  • Ensuring targets are met within specific time.
  • Offering training forums for clients for a clear understanding of the product through a power point presentation.

ACHIEVEMENTS.

  • Achieved Lipa na M-PESA Customer retention through direct customer engagement, by organizing quarterly training and presentation forums.
  • I was able to identify prospective opportunities and converted them into new business, which was an achievement for me to increase the company's revenue by 20%.
  • It was an achievement for me to carryout market intelligence and to come up with new strategies that enabled my team to overcome the Market competition.

Trade Development Representative

Safaricom/Top Image
07.2011 - 12.2014
  • Led and trained trade development representatives TDRs in my located regions on new changes concerning M-PESA including new activities to be carried out.
  • Monitored the team's daily KPI's and ensured all expected achievements met by TDRs.
  • Compiled reports and maintained data of achievements as segmented in weekly, monthly and quarterly for easier reporting and planning.
  • Informed agents on M-PESA and Safaricom products.
  • Attended to M-PESA Clients with problems, to ensure customer satisfaction, managing 30 call rate per day.
  • Monitored the outlets to ensure they are well branded before approving and delivering till.
  • Educated M-PESA agents in my region on Anti money laundering and need for installing Safaricom internet.
  • Suspended M-PESA agents who do not adhere to M- PESA rules.
  • Monitored competitor's strength in the market and looking for strategies to overcome competition.

ACHIEVEMENTS

  • I managed to organize seminars and workshops quarterly both internally and externally within Safaricom to give training on: Anti-Money Laundering, Customer Care and relationship retention, KYC operational procedures, Till delivery and Training, Merchandise Management and Positioning, and after Sales Services

Sales Executive

Reena Business Systems
Nairobi, Kenya
01.2010 - 12.2010
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
  • Educated customers and sales people on new products provided by Wananchi and Reena such as Zuku internet, router, switch, computers, laptops, ETR machines, e.t.c.
  • Identifying clients and educating them on the need to have Zuku internet, the use of routers, switches, and ETR machines.
  • Making sales on behalf of the company

ACHIEVEMENTS.

  • I managed to Surpass sales targets by 30%, one of my greatest achievements here being my first job.
  • I was able to build my personalities which has helped me throughout in building my career in sales and business development.

Education

BBA - Marketing Management

Mount Kenya University
Nairobi Campus, Kenya
09.2021 - 12.2023

Associate of Science - Business Management

Kenya Institute of Management
Eldoret, Kenya
05.2009 - 03.2011

Skills

Strategic development

Software

SPSS data analysis

Salesforce CRM

Timeline

BBA - Marketing Management

Mount Kenya University
09.2021 - 12.2023

Director of Business Operations

Joyvette Travelling Agency
04.2019 - Current

Sales and Marketing Manager

EAST AFRICA DATA HANDLERS/SAFARICOM
03.2016 - 03.2019

Trade Development Representative

Safaricom/Top Image
07.2011 - 12.2014

Sales Executive

Reena Business Systems
01.2010 - 12.2010

Associate of Science - Business Management

Kenya Institute of Management
05.2009 - 03.2011
Rachel Yvette OdidaDirector Of Business Operations/Sales And Marketing Manager/Customer Experience Supervisor