Racheal Mwaura

Revolutionary Coffee is a woman-owned e-commerce business selling small batched coffee that is ethically sourced and sustainably produced. The coffee is 100% washed Arabica single-origin coffee from East Africa.

Responsibilities & Achievements:

• Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.

• Spearheaded trade show participation, increasing brand exposure and generating valuable leads for the sales team.

• Strengthened brand identity by overseeing visual elements such as brand design, potential website layout, and promotional materials consistency.

• Conducted market research to identify trends, opportunities, and competitive landscape insights for informed decision making.

• Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.

• Coordinated public relations efforts including press releases and stakeholder outreach which garnered significant social media coverage.

• Designed and implemented social media strategies to align with business goals.

• Monitored online presence of company's brand to engage with users and strengthen customer relationships.

• Cultivated and maintained strategic alliances with key partners and business marketplaces.

• Developed new business partnerships for enhanced market reach and revenue generation.

ISkyTech School, is an upcoming educational technology platform dedicated to transforming the learning experience of children from age 6 to 18 years, by providing reliable, cost-effective, innovative technology courses that foster critical thinking, creativity, and collaboration in schools, academic institutions and beyond.

Responsibilities & Achievements:

• Optimized and managed social media accounts for the business, establishing and running them to enhance online presence and engagement.

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.

• Increased brand awareness by developing and implementing strategic marketing campaigns to target groups, areas and wider community.

• Developed targeted social media strategies, content creation and cross-promotional campaigns, to enhance customer engagement.

• Achieved targets for social media platforms to reflect business objectives.

• Completed and submitted monthly reports to support executive decision making.

• Managed and oversaw design of marketing material and promotional literature for business. For example, course curriculums.

• Managed budget allocation and resource utilization to maximize marketing ROI.

• Assisted Website Development team to revamp company website, in order to enhance user experience
and improve site traffic metrics for launch date.

Bosco Esquire is a platform that offers organic products with a mission to provide a convenient 'one-stop- fulfillment zone' that caters to the daily needs of consumers while promoting locally-produced Quality Luxe Kenyan goods. Bosco Esquire Apparel, a cornerstone of BOSCO ESQUIRE, specifically showcases hand-curated apparel by local artisans striving to push boundaries on customizable pieces. Masterfully nurtured, ultimately giving Life, Style, and Character to ‘Threaded, Woven & Russeted Forms and Expression.

Responsibilities & Achievements:

• Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.

• Managed social media accounts for optimal audience engagement and increased online presence.

• Enhanced brand positioning through comprehensive market research and competitor analysis.

• Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.

• Overseeing all marketing efforts, which included planning the campaign, selecting models, and strategizing product shoots to ensure maximum impact and alignment with our brand objectives.

• Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.

• Implemented ongoing training programs for the marketing team to ensure consistent branding across all company store locations and keep them updated on industry trends and best practices.

• Developed compelling sales materials, including banners, brochures, thank you cards, and promotional posters for prospective clients.

• Managed workflow between staff, coordinating documents, planning, and creative material distribution.

• Boosted sales performance and brand visibility through the creation of engaging promotional materials and targeted advertising strategies. For example, successfully orchestrated a TV advertising campaign for the business on Citizen TV during Easter 2024.

• Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.

• Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.

• Orchestrated trade shows and market events, fostering industry relationships and generating leads.

Urban Care Solutions Limited is a start-up eCommerce company, that aims to be the technology leader
building the modern home management platform.

Key Roles & Responsibilities:

• Lead daily team meetings and delegate work daily to my colleagues.

• Conducting interviews, overseeing all the marketing for the company and its subsidiaries;

• Preparing merchandise for sales floor by pricing or tagging, assisting in on-boarding merchants and vendors, and data-entry and administration to name a few.

BETAGEM is a small-scale agri-enterprise based in Ahono, near Rabour, East Gem, Siaya County. BETAGEM'S product offerings include organically grown nutraceutical products for a better wellbeing.

Responsibilities & Achievements:

• Performed competitive analyses and adjusted sales and marketing strategies accordingly.

• Optimized sales processes with streamlined customer relationship management strategies.

• Demonstrated products to show potential customers benefits and advantages and encourage purchases.

• Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth.

• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

• Enhanced digital presence with the creation of compelling content, driving website traffic and online engagement.

• Managed accounts to retain existing relationships and grow share of business.

• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

ToGodIo Bakery & Kitchen was a baked goods business that was established during the COVID-19 pandemic.

Responsibilities & Achievements:

• Managed budgeting process and financial reporting, ensuring accurate tracking of expenses and revenues.

• Managed inventory and reduced waste, resulting in cost savings for the bakery.

• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.

• Provided excellent customer service by addressing concerns promptly and professionally, resulting in repeat business.

• Baked consistent quality items by accurately mixing, dividing, shaping, and proofing.

• Designed new menu items, incorporating seasonal ingredients for optimal freshness and taste.

• Guaranteed all baked goods were cooked according to customers tastes and needs.

• Coordinated catering orders for special events such as birthdays and corporate functions while maintaining exceptional levels of customer satisfaction throughout the entire process.

Child Welfare South Africa (CWSA) provides child protection services, child and family care, and community development services.

Key Roles & Responsibilities:

• Sorted and organized files, spreadsheets and reports.

• Took detailed meeting minutes, prepared meeting rooms, and compiled paperwork to support the department.

• Collaborated in a professional team to solve workflow issues.

• Facilitated successful completion of projects from concept to launch.

• Assisted in developing integrated marketing strategies for small businesses.

• Maintained accurate records and documentation of projects to inform stakeholders of progress and updates.