Rachael Atieno
Nairobi Municipality
Summary
Strategic business growth and management professional with over seven years of experience driving market expansion, go-to-market (GTM) strategy, and business transformation across East Africa’s fintech and insurtech ecosystems. Proven ability to develop and execute growth strategies, scale early-stage ventures, build strategic partnerships, and translate market opportunities into sustainable business performance. Experienced in commercial strategy, operational execution, stakeholder management, and cross-functional leadership, with a strong understanding of startup growth dynamics and regional market development. Combines strategic thinking with hands-on execution to strengthen market positioning, optimise business performance, and drive scalable growth in dynamic, high-growth environments.
Overview
2
2
Languages
11
11
years of professional experience
Work History
Regional Strategy, Business Development and Operat
LITTLE LIMITED
NAIROBI
01.2026 - Current
- Drive regional market expansion by identifying growth opportunities, assessing market potential, and developing scalable business models aligned with organisational priorities.
- Lead the development and execution of regional growth strategies, translating corporate objectives into measurable commercial, operational, and portfolio performance targets across markets.
- Built and oversaw strategic employer, institutional, and ecosystem partnerships, strengthening regional market presence and enhancing revenue generation.
- Oversee the regional business portfolio, monitoring GMV, revenue performance, employer activation, customer adoption, retention, and account health against strategic targets.
- Lead and develop Account Managers and market teams, establishing performance frameworks, strengthening accountability, and aligning execution with regional growth objectives.
- Drove cross-functional alignment among product, operations, finance, and partnerships, streamlining processes to support scalable regional delivery.
- Lead high-value commercial negotiations and strategic stakeholder engagements, aligning partnership opportunities with regional priorities and long-term business objectives.
- Provided strategic oversight of employer onboarding and product implementation, ensuring consistent customer experience and effective service delivery across markets.
BUSINESS DEVELOPMENT MANAGER
POWER FINANCIAL WELLNESS
NAIROBI
01.2024 - 01.2026
- Develop and implement innovative strategies to penetrate new markets and expand the client base.
- Analyze market trends, customer needs, and competitor activities to identify high-value opportunities in the Fintech space.
- Cultivated strong relationships with banks, payment platforms, financial institutions, and other ecosystem players to support business development initiatives.
- Negotiated and formalised strategic partnerships, strengthening company presence and value proposition in the market.
- Manage and lead sales teams to ensure individual and collective sales targets are achieved, fostering a high-performance culture through coaching, mentoring, and regular performance reviews.
- Drive sales processes, from prospecting to closure, ensuring revenue and growth targets are consistently met or exceeded.
- Collaborated with product, marketing, and customer success teams to tailor offerings, improving customer satisfaction and engagement.
ACCOUNT EXECUTIVE
KWARA GmbH
NAIROBI
01.2020 - 01.2023
- Cultivates client relationships, presents software solutions, and negotiates contracts to drive sales while meeting and exceeding revenue targets.
- Collaborate with clients to understand their needs, offering tailored software solutions, and demonstrating how the software addresses challenges.
- Identified and qualified leads, initiated sales process by reaching out to potential clients, and scheduled meetings for presentations to drive engagement.
- Provided technical expertise during sales process, configured software demonstrations, and addressed technical inquiries to enhance client understanding.
- Leads and coaches the sales team, sets sales targets, and develops strategies to optimize sales performance and revenue growth.
- Maintained accurate records in Kwara's CRM tool (Hubspot) for sales and support interactions to ensure data integrity. regarding sales and support in Kwara's CRM tool (Hubspot) clean
CUSTOMER SUCCESS
AWAMO GmbH
NAIROBI
01.2017 - 01.2019
- Establish a trusted and strategic advisor relationship to help drive continued value of our products and services.
- Acted as the day-to-day contact for assigned accounts, building trust and rapport while identifying areas of opportunity, highlighting best practices, and documenting them.
- Ensured timely onboarding, training, and support for customers through collaboration with sales and support teams.
- Review the customer journey, identifying how it's supported, taking a consultative approach in helping clients overcome issues and achieve goals.
- Collected customer feedback and communicated insights to sales, support, and product management teams to enhance product offerings and customer support practices.
- Collaborated with sales and marketing teams to gather customer references and create impactful case studies.
DIRECT TELE-COLLECTION OFFICER
APOLLOAGRICULTURE
NAIROBI
01.2016 - 01.2017
- Meet daily, weekly, monthly and season-long targets for different metrics including Promises to Pay (PTP) booked, PTPs upheld, calls attempted and completed, etc.
- Engaged with numerous customers daily to develop tailored plans for timely Apollo loan repayment.
- Demonstrated compassion and assertiveness while communicating with customers to build trust. to foster customer trust and ensure consistent communication.
- Collaborated with team to share effective strategies, enhancing overall recovery efforts.
- Collected and analysed feedback from farmers to inform strategic decisions. from farmers to guide strategy.
Education
Master of Business Administration - Strategic Management
CATHOLIC UNIVERSITY OF EASTERN AFRICA
Nairobi Municipality01-2024
BSC. - Community resource Management
KENYATTA UNIVERSITY
NAIROBI01-2016
K.C.S.E
HOMA-BAY01-2010
Skills
- Market expansion
- Stakeholder management
- Performance management
- Financial optimisation
- Business transformation
Language
English
Swahili
Reference
- BENJAMIN, NYAORO, nyaorobenjamin@gmail.com, +254759-887-515
- NILADRI, ROY, niladri.roy@little.africa, +254798-671-031
- JOHN, KARANJA, karanjajohn42@gmail.com, +254710-207-489
Awards & Achievements
MVP of the Year 2022 - KWARA, Exceeding revenue targets - 2021 & 2022
Short Courses
- Leadership &Development
- Adherence Counselling
Timeline
Regional Strategy, Business Development and Operat
LITTLE LIMITED
01.2026 - Current
BUSINESS DEVELOPMENT MANAGER
POWER FINANCIAL WELLNESS
01.2024 - 01.2026
ACCOUNT EXECUTIVE
KWARA GmbH
01.2020 - 01.2023
CUSTOMER SUCCESS
AWAMO GmbH
01.2017 - 01.2019
DIRECT TELE-COLLECTION OFFICER
APOLLOAGRICULTURE
01.2016 - 01.2017
Master of Business Administration - Strategic Management
CATHOLIC UNIVERSITY OF EASTERN AFRICA
BSC. - Community resource Management
KENYATTA UNIVERSITY
K.C.S.E