PURITY CHEPKOECH
E-commerce Executive
Nairobi,Nairobi
Summary
Highly motivated and results-oriented digital marketing professional with 5+ years of experience driving online sales growth for B2B and B2C clients. Proven ability to develop and execute data-driven marketing campaigns, optimize online advertising, and manage social media presence. Skilled in SEO, content marketing, e-commerce strategy, and performance analysis. Eager to leverage expertise to contribute to a company's digital marketing success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
E-COMMERCE EXECUTIVE
EAST AFRICA BREWERIES LIMITED
07.2022 - Current
- Increased organic traffic by 35% within 6 months by implementing a targeted SEO campaign that boosted keyword rankings for 20+ major keywords, driving a 20% increase in online sales
- Managed a $40,000 digital advertising budget and optimized spend across platforms to achieve a 20% lower CPA than industry average
- Spearheaded a successful influencer campaign, enhancing brand visibility and contributing to a 20% growth in e-commerce sales
- Analyzed website metrics and generated monthly reports, identifying key trends and opportunities for improvement
- Managed social media presence, ensuring consistent brand messaging and community engagement
- Optimized product listings and pricing strategies to maximize online sales profitability
- Provided analytical support to various departments by interpreting and summarizing data trends.
DIGITAL MARKETING ASSOCIATE
AGRICYCLE GLOBAL
01.2019 - 06.2022
- Increased brand awareness by 20% and engagement by 25% through engaging social media content and strategic ad placements
- Improved search engine ranking by 20% by implementing SEO best practices and targeted keyword research
- Enhanced website user experience (UX) and conversion rate by 30% through A/B testing and optimization
- Developed and executed email marketing campaigns that boosted conversion rate by an additional 25%.
Education
BACHELOR OF COMMERCE IN FINANCE -
01.2021
KENYA CERTIFICATE OF SECONDARY EDUCATION -
01.2014
Skills
- Digital Marketing Strategy
- E-commerce Marketing
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- Email Marketing
- Web Analytics (Google Analytics)
- A/B Testing
- Conversion Rate Optimization (CRO)
- Data Analysis & Reporting
Certification
Foundations of Digital Marketing and E-commerce, Google, April 2023
References
- Kerago Ngugi, Head of Emerging Business- E-commerce EABL, ngugi.kerago@eabl.com, +254722644303
- Patrick Nderitu, Head of Sales- Agricycle global, Patrick.nderitu@agricycleglobal.com, +254721758881
- Vincent Kipngetich Siele, General Manager- Interactive Marketing Communications, Ksiele@ic.co.ke, +254722489476
Timeline
E-COMMERCE EXECUTIVE - EAST AFRICA BREWERIES LIMITED
07.2022 - Current
DIGITAL MARKETING ASSOCIATE - AGRICYCLE GLOBAL
01.2019 - 06.2022
Kenyatta University - BACHELOR OF COMMERCE IN FINANCE,
Kipsigis Girls - KENYA CERTIFICATE OF SECONDARY EDUCATION,
Similar Profiles
Brenda JesangBrenda Jesang
ACCOUNTANT at NETIS EAST AFRICA LTDACCOUNTANT at NETIS EAST AFRICA LTD
Mark AukaMark Auka
TERRITORY MANAGEMENT REPRESENTATIVE - KEY ACCOUNTS at East African Breweries LimitedTERRITORY MANAGEMENT REPRESENTATIVE - KEY ACCOUNTS at East African Breweries Limited
Mark AukaMark Auka
Territory Management Representative - KEY ACCOUNTS at East African Breweries LimitedTerritory Management Representative - KEY ACCOUNTS at East African Breweries Limited