Priscilla Njumwa
Marketing, Communications And Brand Innovator
Nairobi
Summary
Seasoned Marketing and Communications Coordinator adept in driving company growth through implementing robust communications and marketing strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop scalable solutions with a profound interest in the financial services sector.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Brand and Marketing Coordinator
OLA Energy Kenya Limited
Nairobi
10.2020 - Current
- Developing and implementing the company’s overall marketing and communications strategy
- Event planning, coordination, execution and evaluation
- Identify and implement marketing initiatives with the aim of positioning the brand above the market
- Authoring crisp and interesting marketing copy to engage target customers and drive sales.
- Creating and editing multi channel content for market research, whitepapers, articles/blogs, award entries, client case studies, newsletters and social media
- Supervising interns in social media post development and online copywriting.
- Managing collaborative relationships with third party firms - Creative agency, Public Relations agency, merchandise suppliers and event executioners
- Merchandise stock management and optimization
- Managing the marketing and communications annual budget and tracking spend
- Managing the company’s social media channels and digital content calendar
- Development of project proposals
- Market and brand research/ market intelligence to keep abreast with industry trends
- Implement set marketing objectives including sales, profit targets, brand indicators and customer satisfaction measures
- Implement annual marketing business plans and marketing initiatives, ensuring coordination with other business lines
- Organized logistics for marketing and proposal strategy meetings.
Contracted Blog Writer
Piqaso Digital & Tropics Wanderer
Nairobi
01.2020 - Current
- Piqaso Digital - written articles available here https://piqasodigital.com/author/priscilla/
- Tropics Wanderer - written articles available here https://tropicswanderer.com/author/priscilla/
Content Reviewer and Quiz Writer
Career Foundry GmbH
Berlin
08.2021 - 04.2022
- Roles
- Reviewing, editing and proofreading course content
- Writing quizzes for Career Foundry’s digital marketing online course
- Collaborating with content writers for prompt review of content and feedback
Card Territory Manager
OLA Energy Kenya Limited
Nairobi
11.2015 - 09.2020
- Identifying and pursuing specific market opportunities in the fleet transport sector
- Managing all fuelcard key accounts countrywide
- Acquiring new business opportunities and maintaining existing business
- Planning and steering implementation of fuelcard sales & marketing activities
- Managing trade accounts receivables collection
- Driving fuel card sales volumes by increasing brand awareness and developing new business opportunities
- Conducting market intelligence with a view of positioning the company among the most competitive in price, service delivery & quality
- Ensuring that turnaround time for all fuel card processes are achieved as per Service Level Agreements
- Providing business advice to customers on product knowledge and efficient management of fleet
- Conducting on the spot training for retail station forecourt attendants and dealers
- Reconciliation of customer accounts
- Custodian of all Point of Sale machines ensuring proper maintenance and efficacy
- Maintain timely and accurate sales realization reports
Card Assistant – Customer Master File
OLA Energy Kenya Limited
Nairobi
10.2013 - 10.2015
- Support to the card department front and back office
- Setup, editing and maintaining customer's database in SAP
- Prepared customer’s monthly reports and statements and invoice dispatch
- Update system price changes
- Conduct daily system audit to ensure every processes and input is correct
- Ensured protection of customer data by only authorized login to customer portal
Customer Experience Executive
OLA Energy Kenya Limited
Nairobi
07.2009 - 09.2013
- First responder to ustomer queries and adoption of solutions
- Collected, confirmed and updated client information in company's Enterprise Resource Planning (ERP) system
- Managed customer lifecycle, improved customer onboarding experience and provided customer on- site engagement & support
- Kept records of customer interactions, processed customer accounts, orders and presented daily reports to the Customer Service Supervisor
- Customer complaint log and resolution
Education
Certificate - Digital Marketing
Google Digital Garage
Online 08.2020 - 10.2020
Bachelor of Science - Textile Science and Design
Kenyatta University
Nairobi, Kenya 01.2003 - 12.2007
Skills
Project managementundefined
Accomplishments
- Saved the company USD 3,400 recurrent monthly fees charged by third party WhatsApp Business manager by creating a WhatsApp Business profile and together with the OLA GO Loyalty app developers, linking it to the chat function on the OLA GO app
- Created a LinkedIn company profile which has grown to over 1,600 organic followers in one year
- Wrote engaging articles for the Oil and Gas sector publications - Lubezine and Petroleum Institute of East Africa Insight magazines
- Started monthly hashtags which became a wonderful tradition in OLA Energy e.g #JoyfulJuly, #AmazingAugust, #SplendidSeptember, #OptimizeYourOctoberWithOptimium, #NotableNovember, #DelightfulDecember
- Excited the 360⁰ brand campaign launch to staff by research, discussion and presentation of 3 teasers which saw 6 employees win branded gym bags.
Timeline
Content Reviewer and Quiz Writer
Career Foundry GmbH
08.2021 - 04.2022
Brand and Marketing Coordinator
OLA Energy Kenya Limited
10.2020 - Current
Certificate - Digital Marketing
Google Digital Garage
08.2020 - 10.2020
Contracted Blog Writer
Piqaso Digital & Tropics Wanderer
01.2020 - Current
Card Territory Manager
OLA Energy Kenya Limited
11.2015 - 09.2020
Card Assistant – Customer Master File
OLA Energy Kenya Limited
10.2013 - 10.2015
Customer Experience Executive
OLA Energy Kenya Limited
07.2009 - 09.2013
Bachelor of Science - Textile Science and Design
Kenyatta University
01.2003 - 12.2007
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