Phoebe Njeri
Social Media Marketing Manager | Corporate Communication | Trainer
Nairobi
Summary
Dynamic digital communications professional with a proven track record in crafting and executing impactful online strategies. Expertise in content creation, social media management, and digital marketing to foster return on investment and brand loyalty. Experienced trainer in social media marketing and exceptional online customer experiences. Recognized for strong collaboration skills and adaptability, consistently achieving measurable results in fast-paced environments.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Digital Communication Officer
Daystar Leadership and Professional Development Institute
11.2025 - Current
- Designing and developing digital communication material.
- Posting on social media and liaising with Corporate Affairs office for ads placement.
- Training participants in different areas as assigned.
- Manage institute's partnership with external stakeholders
- Maintained detailed records of customer interactions, streamlining communication efforts between various departments.
- Community management of the institute's social media pages.
- Provide customer support to walk in clients and WhatsApp enquiries.
Social Media Marketing Manager
Curtis & Fletcher IT Solutions
03.2025 - 03.2026
- Devised content strategy to effectively engage target audiences.
- Lead cross-functional collaboration across product, customer service, and creative teams.
- Collaborate with design and media teams to develop high-quality creative assets.
- Plan and execute paid campaigns across Meta, X, and programmatic platforms.
- Recruited and manage affiliate partners, maximizing conversion rates.
- Manage multiple social media platforms for increased engagement and audience growth.
- Boost brand awareness by developing and implementing targeted social media campaigns.
- Manage online reputation by addressing customer feedback promptly and professionally, maintaining a positive image for the brand.
- Establish relationships with industry influencers for mutually beneficial collaborations and exposure opportunities.
- Analyzed customer feedback from social media to inform product development, ensuring customer needs were met.
Social Media Marketing Manager
888AFRICA
10.2022 - 03.2025
- Designed and executed multi-country digital marketing strategy across 6 markets.
- Recruited and mentored junior Social Media Executives and aligned regional performance targets.
- Built brand trust via influencer marketing, affiliate marketing, blog content, and community engagement.
- Improved first-time deposit (FTD) conversion rate by 16% through campaign optimization and targeted promotions.
- Supported 20% YoY digital acquisition growth in priority markets.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Coordinated with design and media teams to develop high-quality creative assets.
Social Media Executive
SportPesa
03.2021 - 09.2022
- Managed campaigns across Meta, Eskimi, Opera, LiveScore, Goal
- Grew Telegram from 0 to 6,315 subscribers; TikTok from 0 to 11,000+
- Oversaw content creation for Murang’a Seal FC and 15 grassroots football teams
- Coordinated live events under #DimbaItambeNaSportPesa and maternal health CSR campaigns
- Delivered insights-driven performance reports
Sales and Service Receptionist
Porsche Centre
01.2020 - 01.2021
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Conducted product demonstrations to highlight automobile features and redirect objections to positive aspects.
Customer Care Representative
Horizon Contact Centers (Orange Telecom)
01.2014 - 2016
- Enhanced customer satisfaction by promptly addressing inquiries and resolving issues.
- Logged call information and solutions provided into internal database.
Proofreader (English, Kiswahili, Religious Studies)
Mentor Publishing
01.2014 - 01.2020
- Checked and corrected grammatical and spelling errors in different text books.
Customer Service Team Lead – Social Media
SportPesa
11.2018 - 11.2019
- Led best-performing customer service team (Top Performer Award 1 year)
- Developed SOPs for customer engagement on social media
- Coordinated crisis management during high-traffic events
Administrative Intern
Regional Centre for Mapping of Resources
01.2014 - 01.2020
Education
Master of Arts - Corporate Communication
Daystar University
01-2025
Professional Diploma - Digital Marketing
Simon Page College of Marketing
01-2018
Bachelor of Arts - Communication & Sociology
University of Nairobi
01-2014
Diploma - Business & ICT
Institute of Advanced Technology
01-2010
Skills
Paid social campaigns
Influencer marketing
Web analytics
Online reputation management
Graphic design
Market research
Multimedia editing
Content strategy
Editing and proofreading
Employee engagement
Staff training
Accomplishments
- Led social media marketing strategy across 6 African markets at 888AFRICA, delivering consistent ROI.
- Developed governance playbooks for multi-country teams, ensuring compliance and alignment.
- Mentored and scaled cross-border teams, building capacity in Kenya, Angola, Malawi, Zambia, Tanzania, and Mozambique.
- Managed partnerships and campaigns with Gor Mahia FC, Murang’a Seal FC and Murang’a County grassroots teams that set new benchmarks for community engagement in sports marketing.
Timeline
Digital Communication Officer
Daystar Leadership and Professional Development Institute
11.2025 - Current
Social Media Marketing Manager
Curtis & Fletcher IT Solutions
03.2025 - 03.2026
Social Media Marketing Manager
888AFRICA
10.2022 - 03.2025
Social Media Executive
SportPesa
03.2021 - 09.2022
Sales and Service Receptionist
Porsche Centre
01.2020 - 01.2021
Customer Service Team Lead – Social Media
SportPesa
11.2018 - 11.2019
Customer Care Representative
Horizon Contact Centers (Orange Telecom)
01.2014 - 2016
Proofreader (English, Kiswahili, Religious Studies)
Mentor Publishing
01.2014 - 01.2020
Administrative Intern
Regional Centre for Mapping of Resources
01.2014 - 01.2020
Professional Diploma - Digital Marketing
Simon Page College of Marketing
Bachelor of Arts - Communication & Sociology
University of Nairobi
Diploma - Business & ICT
Institute of Advanced Technology
Master of Arts - Corporate Communication
Daystar University