Highly skilled and customer-driven commercial manager with over a decade of expertise in the meat and butchery industry, encompassing both retail and wholesale sectors. Expert in sourcing and merchandising, with a deep understanding of sales dynamics and market trends. Adept at managing supplier relationships to ensure timely and efficient product availability, while seamlessly coordinating store operations to meet high standards. A strategic thinker with a proven track record in aligning inventory plans with business goals, driving significant sales growth through targeted merchandising initiatives, and leading teams to success. Experienced in managing sales accounts for large corporate clients, SMEs, and retail customers, consistently delivering strong results and enhancing brand visibility at the point of sale.