Peter Otieno
Senior Content Writer
Nairobi
Summary
Dynamic professional with extensive experience in managing website content and a proven track record of creating engaging, SEO-optimized material that enhances user experience and drives traffic growth. Committed to fostering team collaboration and achieving measurable results while remaining adaptable to evolving project requirements. Highly reliable and communicative, with strong skills in content strategy, editing, and analytics that contribute to successful digital initiatives.
Overview
5
5
years of professional experience
1
1
Certification
2
2
Languages
Work History
Content Manager
Ace 1 Media
01.2024 - Current
- Managed 90+ WordPress websites from content planning, design coordination, to SEO optimization.
- Submitted websites for Google AdSense approval, achieving 60+ successful approvals.
- Directed and mentored writers, ensuring editorial consistency and adherence to SEO best practices.
- Boosted content performance, helping multiple sites reach significant organic traffic growth.
- Approved, reviewed and edited content flowing to website.
- Conducted regular content audits to identify gaps and redundancies of content.
- Managed and updated website content regularly, ensuring accuracy and relevance for site visitors.
- Implemented rigorous quality assurance processes for web content, maintaining high standards of accuracy and consistency.
- Streamlined content publishing workflows by introducing efficient CMS tools and processes.
- Increased organic web traffic through implementing effective SEO strategies and keyword research.
- Configured and purchased domains for websites.
Senior Copywriter
Podcast Pointman
07.2024 - 12.2025
- Brainstormed ideas to create useful content for clients.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Freelance Writer
WalletBrain
11.2020 - 03.2023
- Delivered keyword-rich, long-form content in niches including finance, pet care, and consumer reviews.
- Contributed articles that consistently ranked on Google, driving organic traffic growth.
- Maintained 100% client satisfaction by meeting deadlines and tailoring content to audience needs.
Education
BSc. - Economics & Statistics
Kisii University
Kisii County12-2019
Skills
SEO writing
Accomplishments
- Helped a digital marketing company secure 50+ AdSense-approved websites through SEO-focused content.
- Scaled a client's site from 0 to 500K+ monthly visits using optimized blog and article content.
- Recognized as a Top-Rated Plus Freelancer on Upwork for SEO and content writing.
Certification
Certified Copywriter, Eduonix (2021): eduonix.com/certificate/514df7fc46
Timeline
Senior Copywriter
Podcast Pointman
07.2024 - 12.2025
Content Manager
Ace 1 Media
01.2024 - Current
Freelance Writer
WalletBrain
11.2020 - 03.2023
BSc. - Economics & Statistics
Kisii University
Additional Information
- Top-Rated Plus Upwork Profile: upwork.com/freelancers/~01c7d9ad3baf57a08f?mp_source=share
- Flexible with freelance or full-time arrangements
- Strong cross-industry writing adaptability