Peter Githu
Business Developer
Nairobi,30
Summary
Dynamic and results-oriented regional sales manager with over 5 years of proven experience managing high-value retail and B2B accounts across Kenya's major regions, including Nairobi, Mountain, Nakuru, Western, and Mombasa. Successfully leads cross-functional teams of up to 20 sales representatives and handles portfolios of 70 to 120 customers, consistently exceeding sales targets. Skilled in data-driven decision-making, sales forecasting, CRM implementation, and strategic business development. Experienced in both remote and on-site roles, leveraging strong virtual collaboration capabilities. Available for both remote and on-site opportunities, with a proven track record of delivering growth through innovative sales strategies and leadership.
Overview
2025
2025
years of professional experience
2028
2028
years of post-secondary education
5
5
Certificates
Work History
Regional Sales Manager
Bio Foods Limited
Nairobi, Mombasa, Nakuru, KIsumu, Mt Kenya, Nairobi Province
9 2022 - Current
- Led the company's entry into the B2B sector, developing a comprehensive market penetration strategy across Kenya's major regions: Nairobi, Mountain, Nakuru, Western, and Mombasa, resulting in a 20% market share increase and a 15% revenue boost within 6 months.
- Managed and expanded a portfolio of 70 to 120 high-value retail and B2B accounts across multiple regions, utilizing data-driven decision-making and account management strategies to deliver a 12% year-over-year sales increase.
- Led a team of 11 to 20 sales representatives, providing training, performance management, and strategic guidance, resulting in consistent achievement of sales targets and improved team efficiency.
- Developed and implemented advanced sales forecasting models and CRM-based growth strategies, improving market penetration by 10% and profitability by 5% within the first quarter.
- Introduced cutting-edge CRM technologies (Salesforce) and data analysis tools, boosting operational efficiency by 20% and team productivity by 15%, leading to a scalable sales process.
- Negotiated and secured 5+ long-term contracts worth over $500K annually, strengthening relationships with key clients and driving sustainable revenue growth.
- Consistently outperformed sales targets, exceeding quarterly goals by 15-20%, leading to a record 18% growth in annual revenue for 2023.
- Identified and captured 20+ new business opportunities through targeted outreach and market analysis, generating an additional $250K in annual revenue.
- Worked across major regions including Nairobi, Mountain, Nakuru, Western, and Mombasa, ensuring consistent business growth across diverse markets.
- Available for remote sales management roles, leveraging experience in managing multi-regional operations and driving business success through virtual collaboration and digital tools.
Sales Representative
Bio Foods Limited
12.2021 - 08.2022
- Exceeded sales targets by 108% on average, leveraging strategic prospecting techniques and customer relationship management tools to consistently close deals.
- Acquired 20+ new accounts, contributing to a 15% increase in regional sales through targeted networking, client engagement, and sales funnel optimization.
- Conducted in-depth market research and used CRM analytics to create tailored sales strategies, leading to a 10% increase in client acquisition and improved customer engagement.
- Strengthened relationships with 30+ existing clients, increasing repeat business by 20% through personalized service and regular follow-up communications.
- Collaborated with cross-functional teams to enhance order processing efficiency, resulting in a 15% faster fulfillment rate and a 10% boost in customer satisfaction.
- Resolved customer complaints 30% faster by implementing a streamlined ticketing system, resulting in improved client retention and satisfaction.
Brand Ambassador
Bio Foods Limited
Nairobi,Kisumu, Nakuru, Nairobi Province
08.2021 - 11.2021
- Spearheaded brand awareness initiatives, expanding customer outreach by 25% through a combination of digital campaigns, community events, and in-store promotions, significantly increasing customer interaction and brand loyalty.
- Implemented targeted digital marketing strategies on platforms like Facebook, Instagram, and LinkedIn, resulting in a 30% increase in online engagement and a 20% boost in product inquiries within 3 months.
- Collaborated with the marketing and sales teams to develop and execute creative promotional campaigns that led to a 15% rise in product sales and expanded market presence across key regions.
- Represented the brand at high-visibility public events, fostering direct connections with customers and partners, and contributing to a 12% increase in customer acquisition during major promotions.
- Designed and distributed over 2,000 pieces of promotional content (flyers, brochures, and digital ads), effectively driving product awareness and generating a 10% sales increase over the course of the campaign.
- Engaged in community outreach programs, building long-term relationships with key local stakeholders and influencers, enhancing the brand's reputation and ensuring consistent customer feedback for product improvements.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
IT Assistant
Citrin Limited
Remote
02.2020 - 11.2020
- Provided mission-critical IT support to 300+ users, reducing system downtime by 25% and resolving 95% of technical issues within 24 hours.
- Managed network security for 100+ devices, implementing cutting-edge security protocols and system upgrades, reducing security risks by 20%.
- Trained 100+ employees on new software systems, driving a 40% increase in system adoption rates and reducing helpdesk requests by 15%.
- Responded to queries on phone, via email or through IT ticketing system.
- Provided timely technical support to employees, minimizing downtime and maintaining workflow continuity.
After Sales Service Specialist
Jumia Kenya
07.2019 - 12.2019
- Handled 50+ customer inquiries and complaints daily, improving response time by 20% and boosting customer satisfaction by 15% through rapid issue resolution and follow-up.
- Implemented process improvements in collaboration with logistics and customer service teams, reducing product returns by 10% and improving delivery accuracy by 15%
- Developed strong relationships with key clients, resulting in increased repeat business.
- Enhanced customer satisfaction by addressing and resolving complex issues in a timely manner.
- Trained junior team members, improving overall team performance and supporting their professional development.
- Conducted market research to stay informed on industry trends and competitor offerings, allowing for more targeted sales strategies.
Order Processing Specialist
Jumia
02.2019 - 06.2019
- Processed 200+ daily orders with 98% accuracy, improving fulfillment times by 10% and ensuring a seamless customer experience.
- Collaborated with logistics and sales teams to resolve order discrepancies, reducing errors by 12% and increasing customer satisfaction by 10%.
- Expedited urgent orders with prioritization and close communication with other departments.
- Streamlined order processing procedures for increased efficiency and reduced errors.
- Managed multiple accounts simultaneously while maintaining detailed records of each client''s specific requirements.
IT Specialist
Dawa Limited
Nairobi, Nairobi Province
08.2018 - 12.2018
- Provided comprehensive ICT support to 100+ employees, decreasing system troubleshooting times by 30% and ensuring 98% network uptime.
- Assisted with the installation of 50+ hardware and software systems, improving operational efficiency by 20% and minimizing disruptions by 15%.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Configured hardware, devices, and software to set up work stations for employees.
- Managed hardware and software inventory, ensuring timely updates and replacements as needed.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Education
Bachelor of Business Information Technology -
Jomo Kenyatta University of Agriculture & Technology
Nairobi, 30Diploma in Business Information Technology -
The Co-operative University of Kenya
09.2017 - 12.2020
Skills
Sales Management
Business Development
Retail & B2B Sales
Team Leadership
Performance Management
Market Analysis
Competitive Strategy
Process Optimization
Negotiation
Client Relationships
IT Support
Network Administration
Data Analysis
Remote team management
Sales forecasting and planning
CRM (Salesforce, HubSpot)
Certification
Fundamentals of Digital Marketing | Google
Timeline
Sales Representative
Bio Foods Limited
12.2021 - 08.2022
Brand Ambassador
Bio Foods Limited
08.2021 - 11.2021
IT Assistant
Citrin Limited
02.2020 - 11.2020
After Sales Service Specialist
Jumia Kenya
07.2019 - 12.2019
Order Processing Specialist
Jumia
02.2019 - 06.2019
IT Specialist
Dawa Limited
08.2018 - 12.2018
Diploma in Business Information Technology -
The Co-operative University of Kenya
09.2017 - 12.2020
Regional Sales Manager
Bio Foods Limited
9 2022 - Current
Bachelor of Business Information Technology -
Jomo Kenyatta University of Agriculture & Technology
References
Available Upon Request
Additional work experience
- After Sales Service Specialist, Jumia Kenya, Nairobi, Nairobi, 07/01/19, 12/31/19
- Order Processing Specialist, Jumia, Nairobi, Nairobi, 02/01/19, 06/30/19
- ICT Intern, Dawa Limited, Nairobi, Nairobi, 08/01/18, 12/31/18
References
Available Upon Request