Peter Githu
Business Developer
Nairobi,30
Summary
Dynamic and results-oriented regional sales manager with over 5 years of proven experience managing high-value retail and B2B accounts across Kenya's major regions, including Nairobi, Mountain, Nakuru, Western, and Mombasa. Successfully leads cross-functional teams of up to 20 sales representatives and handles portfolios of 70 to 120 customers, consistently exceeding sales targets. Skilled in data-driven decision-making, sales forecasting, CRM implementation, and strategic business development. Experienced in both remote and on-site roles, leveraging strong virtual collaboration capabilities. Available for both remote and on-site opportunities, with a proven track record of delivering growth through innovative sales strategies and leadership.
Overview
2025
2025
years of professional experience
2028
2028
years of post-secondary education
5
5
Certificates
Work History
Regional Sales Manager
Bio Foods Limited
Nairobi, Mombasa, Nakuru, KIsumu, Mt Kenya, Nairobi Province
9 2022 - Current
- Led the company's entry into the B2B sector, developing a comprehensive market penetration strategy across Kenya's major regions: Nairobi, Mountain, Nakuru, Western, and Mombasa, resulting in a 20% market share increase and a 15% revenue boost within 6 months.
- Managed and expanded a portfolio of 70 to 120 high-value retail and B2B accounts across multiple regions, utilizing data-driven decision-making and account management strategies to deliver a 12% year-over-year sales increase.
- Led a team of 11 to 20 sales representatives, providing training, performance management, and strategic guidance, resulting in consistent achievement of sales targets and improved team efficiency.
- Developed and implemented advanced sales forecasting models and CRM-based growth strategies, improving market penetration by 10% and profitability by 5% within the first quarter.
- Introduced cutting-edge CRM technologies (Salesforce) and data analysis tools, boosting operational efficiency by 20% and team productivity by 15%, leading to a scalable sales process.
- Negotiated and secured 5+ long-term contracts worth over $500K annually, strengthening relationships with key clients and driving sustainable revenue growth.
- Consistently outperformed sales targets, exceeding quarterly goals by 15-20%, leading to a record 18% growth in annual revenue for 2023.
- Identified and captured 20+ new business opportunities through targeted outreach and market analysis, generating an additional $250K in annual revenue.
- Worked across major regions including Nairobi, Mountain, Nakuru, Western, and Mombasa, ensuring consistent business growth across diverse markets.
- Available for remote sales management roles, leveraging experience in managing multi-regional operations and driving business success through virtual collaboration and digital tools.
Sales Representative
Bio Foods Limited
12.2021 - 08.2022
- Exceeded sales targets by 108% on average, leveraging strategic prospecting techniques and customer relationship management tools to consistently close deals.
- Acquired 20+ new accounts, contributing to a 15% increase in regional sales through targeted networking, client engagement, and sales funnel optimization.
- Conducted in-depth market research and used CRM analytics to create tailored sales strategies, leading to a 10% increase in client acquisition and improved customer engagement.
- Strengthened relationships with 30+ existing clients, increasing repeat business by 20% through personalized service and regular follow-up communications.
- Collaborated with cross-functional teams to enhance order processing efficiency, resulting in a 15% faster fulfillment rate and a 10% boost in customer satisfaction.
- Resolved customer complaints 30% faster by implementing a streamlined ticketing system, resulting in improved client retention and satisfaction.
Brand Ambassador
Bio Foods Limited
Nairobi,Kisumu, Nakuru, Nairobi Province
08.2021 - 11.2021
- Spearheaded brand awareness initiatives, expanding customer outreach by 25% through a combination of digital campaigns, community events, and in-store promotions, significantly increasing customer interaction and brand loyalty.
- Implemented targeted digital marketing strategies on platforms like Facebook, Instagram, and LinkedIn, resulting in a 30% increase in online engagement and a 20% boost in product inquiries within 3 months.
- Collaborated with the marketing and sales teams to develop and execute creative promotional campaigns that led to a 15% rise in product sales and expanded market presence across key regions.
- Represented the brand at high-visibility public events, fostering direct connections with customers and partners, and contributing to a 12% increase in customer acquisition during major promotions.
- Designed and distributed over 2,000 pieces of promotional content (flyers, brochures, and digital ads), effectively driving product awareness and generating a 10% sales increase over the course of the campaign.
- Engaged in community outreach programs, building long-term relationships with key local stakeholders and influencers, enhancing the brand's reputation and ensuring consistent customer feedback for product improvements.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
IT Assistant
Citrin Limited
Remote
02.2020 - 11.2020
- Provided mission-critical IT support to 300+ users, reducing system downtime by 25% and resolving 95% of technical issues within 24 hours.
- Managed network security for 100+ devices, implementing cutting-edge security protocols and system upgrades, reducing security risks by 20%.
- Trained 100+ employees on new software systems, driving a 40% increase in system adoption rates and reducing helpdesk requests by 15%.
- Responded to queries on phone, via email or through IT ticketing system.
- Provided timely technical support to employees, minimizing downtime and maintaining workflow continuity.
After Sales Service Specialist
Jumia Kenya
07.2019 - 12.2019
- Handled 50+ customer inquiries and complaints daily, improving response time by 20% and boosting customer satisfaction by 15% through rapid issue resolution and follow-up.
- Implemented process improvements in collaboration with logistics and customer service teams, reducing product returns by 10% and improving delivery accuracy by 15%
- Developed strong relationships with key clients, resulting in increased repeat business.
- Enhanced customer satisfaction by addressing and resolving complex issues in a timely manner.
- Trained junior team members, improving overall team performance and supporting their professional development.
- Conducted market research to stay informed on industry trends and competitor offerings, allowing for more targeted sales strategies.
Order Processing Specialist
Jumia
02.2019 - 06.2019
- Processed 200+ daily orders with 98% accuracy, improving fulfillment times by 10% and ensuring a seamless customer experience.
- Collaborated with logistics and sales teams to resolve order discrepancies, reducing errors by 12% and increasing customer satisfaction by 10%.
- Expedited urgent orders with prioritization and close communication with other departments.
- Streamlined order processing procedures for increased efficiency and reduced errors.
- Managed multiple accounts simultaneously while maintaining detailed records of each client''s specific requirements.
IT Specialist
Dawa Limited
Nairobi, Nairobi Province
08.2018 - 12.2018
- Provided comprehensive ICT support to 100+ employees, decreasing system troubleshooting times by 30% and ensuring 98% network uptime.
- Assisted with the installation of 50+ hardware and software systems, improving operational efficiency by 20% and minimizing disruptions by 15%.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Configured hardware, devices, and software to set up work stations for employees.
- Managed hardware and software inventory, ensuring timely updates and replacements as needed.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Education
Bachelor of Business Information Technology -
Jomo Kenyatta University of Agriculture & Technology
Nairobi, 30Diploma in Business Information Technology -
The Co-operative University of Kenya
09.2017 - 12.2020
Skills
Sales Management
Certification
Fundamentals of Digital Marketing | Google
Timeline
Sales Representative
Bio Foods Limited
12.2021 - 08.2022
Brand Ambassador
Bio Foods Limited
08.2021 - 11.2021
IT Assistant
Citrin Limited
02.2020 - 11.2020
After Sales Service Specialist
Jumia Kenya
07.2019 - 12.2019
Order Processing Specialist
Jumia
02.2019 - 06.2019
IT Specialist
Dawa Limited
08.2018 - 12.2018
Diploma in Business Information Technology -
The Co-operative University of Kenya
09.2017 - 12.2020
Fundamentals of Digital Marketing | Google
Leadership and Management | Udemy
Advanced Excel | Udemy
Power BI | Udemy
Digital Program | Virtual Assistant & Content Writing
Regional Sales Manager
Bio Foods Limited
9 2022 - Current
Bachelor of Business Information Technology -
Jomo Kenyatta University of Agriculture & Technology
References
Available Upon Request
Additional work experience
- After Sales Service Specialist, Jumia Kenya, Nairobi, Nairobi, 07/01/19, 12/31/19
- Order Processing Specialist, Jumia, Nairobi, Nairobi, 02/01/19, 06/30/19
- ICT Intern, Dawa Limited, Nairobi, Nairobi, 08/01/18, 12/31/18
References
Available Upon Request
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