Peter Gachanja
Sales And Marketing Specialist
Nakuru
Summary
Dedicated marketing and customer service professional with proven success in exceeding goals, driving retention and building customer relations. Natural leader with exceptional skills in administration, teamwork and scheduling. Manages competing priorities with organized and resourceful approaches.
Overview
9
9
years of professional experience
Work History
Niche Copywriter
ContentWish
Remote
08.2023 - Current
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Wrote and edited high-quality content under deadline pressure with exciting, captivating, and authentic approach.
- Collaborate with a team of writers and editors to deliver a consistent supply of original blog content to different clients.
- Ensure effective communication within the team to ensure a smooth workflow and content process.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
- Streamlined content production processes through effective project management and collaboration with team members.
- Coordinated with external contributors to expand variety of content, enhancing audience appeal.
Senior Copywriter
CopySmiths
Remote
10.2019 - 08.2023
- Created creative blog content for different brands and eCommerce stores.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Sourced third-party content and contributions to incorporate diverse writing styles.
- Supported client projects from planning to on-time completion of quality deliverables.
- Optimized web content for SEO purposes, driving increased traffic and higher search engine rankings.
- Revitalized outdated marketing collateral, bringing it up-to-date with current industry trends and practices.
- Collaborated with the design team to create visually appealing and effective campaigns.
Customer Service Team Member
KFC Kenya
Nakuru
10.2016 - 04.2019
- Increased sales by offering relevant product recommendations based on customers'' needs and preferences.
- Resolved product or service problems by clarifying customer's complaint, determining cause of problem and selecting best solution to solve problem.
- Reduced wait times by efficiently managing high order volumes during peak hours.
- Assisted management with performance evaluations, enabling better employee development plans for continuous improvement.
- Achieved consistent positive feedback from customers due to exceptional listening skills that led to successful problem resolution.
- Provided excellent customer care by responding to requests, assisting with product selection and handling ordering functions.
Education
Information Technology
Jomo Kenyatta University of Agriculture And Technology
Nairobi, Kenya 04.2001 -
High School Diploma -
Mururia Boys High School
Gatundu 04.2001 -
Skills
Problem Solving
Blog content optimization
Cross-functional communication
Adaptability and flexibility
Collaborative teamwork
Customer relations
Marketing communications
SEO Content Writing
References
- Katrina, McKinnon, Founder CopySmiths, katrina@copysmiths.com
- Ivy, Wambui, Talent Manager at CopySmiths, ivywambui33@gmail.com
- Catalina Matasaru, People Manager at ContentWish, catalina@contentwish.com
Timeline
Niche Copywriter
ContentWish
08.2023 - Current
Senior Copywriter
CopySmiths
10.2019 - 08.2023
Customer Service Team Member
KFC Kenya
10.2016 - 04.2019
Information Technology
Jomo Kenyatta University of Agriculture And Technology
04.2001 -
High School Diploma -
Mururia Boys High School
04.2001 -