Peris Wangoi Gitau
Marketing And Business Development Executive
Nairobi
Summary
As a seasoned marketing and business executive, I bring over 10 years of invaluable expertise in building brands and businesses. Throughout my career, I have consistently demonstrated an outstanding track record of excellence in execution and success within competitive landscapes across various markets. My multifaceted expertise spans marketing, sales, brand management, digital strategy, customer research, public relations, partnerships, corporate governance, and leadership management. This comprehensive skill set enables me to drive unparalleled success in every endeavor. In my role as a forward-thinking sales and marketing manager, I excel at coordinating and managing staff while deploying successful marketing campaigns. With a persistent and market-savvy approach, I consistently surpass revenue objectives through persuasive negotiation skills. Additionally, I am a talented project manager known for tackling problems with tenacity and sound judgment.
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
Work History
Sales and Marketing Manager
EAT’N’GO franchise of Domino’s Pizza & Cold Stone Creamery
5 2018 - Current
- Develop and communicate strategic guidance for EAT’N’GO group on sales and marketing
- Working on advertising and promotion budget 6% of total brand revenue monthly and cumulative annual
- Leading and implementing effective sales planning, target projection, and clear communication strategies to stores drive a 6% year-on-year revenue growth by optimizing sales performance and enhancing customer experiences
- Leading local community marketing execution across 8 stores, Domino’s Pizza and 14 stores Coldstone
- Directing internal research that guides new store’s location, market development, diversification, and market improvement
- Overseen customer segmentation of over 2,000,000 customers through customer relationship management tool SOLUS platform
- Administering and execution of digital marketing platforms; Website, food aggregators, tele marketing and social media platforms reaching over 2,000,000 customers
- Overseeing the annual brand planning process and development of compelling communication to customers through mass media channels
- Leading the monthly and annual marketing budgets for both Domino’s and Coldstone during the monthly performance review to board of directors
- Onboarding and developing robust stakeholder partnership with over 20 vendors in the business with the aim of gained relationship, growing market share, increase revenue and cost reduction
- Development, planning and implementation of media strategies in line with corporate guidelines to enhance organizational positioning with the mass media which achieves over 10% new customer count
- Working with all functional teams across the business to enhance good working relationships including: Operations, supply chain, finance, Human resource, Technical, central commissary and quality management control to optimize 100% of resources
- Mentoring and coaching for upcoming marketers and potential marketers through local store buddy training and internal policy of promotion from within the organization
- Responsible for new product development & market research every quarter on both products and sides items
- Controlling food cost with a target of 36%, price changes through Boston consulting group model and menu engineering development through data simulation tools
Head of Client Service Relationship
Captivate Africa
01.2015 - 04.2017
- Development of the sales and marketing department, structure, job descriptions, selection and training of marketing department and operations
- Set targets and monitor business performance against weekly, monthly, quarterly, and annual targets
- Preparation, implementation, monitoring and evaluation of sales and marketing plans, budgets and policies addressing customer briefs including; Bacardi Martini, Lato Milk, Maxam Limited, KWAL industries, Liquid Telcom, Karen Hospital and Rhino Charge
- Guiding budgetary targets through business development of new customers, managing existing customers both below the line, and outdoor advertisements
- Responsible for brands and corporate communication, development of marketing collateral and aligning external and internal communications with Bacardi Martini account
- Identification, selection, training, and evaluation of marketing channels that the organization relied on for the effective distribution of its range of products
- Development of creative concepts, brand campaigns, presentation and execution of activations including; traditional trade, modern trade, wholesaler forums, one on one engagements and (Horeca) hotels, restaurants, cafe events
- Governing experiential events that create customer brand experiences; wholesaler activations, Highlander connects parties, product launches, Jazz event and Dj incitive
- Handling the Bacardi human resources sales team and stock management
- Presenting business sales focus, client budgets to the managing directors weekly
- Collateral management of all the brand assets, evaluation of events to plug in measuring return on investment
Business Account Manager
Neo marketing Agency (NEO)
04.2014 - 12.2015
- Participate in generating new business through industry relationship and previous experience to increase revenue in field, social, event and promotional marketing
- Development of business position model matrix, 5 year strategic, execution of plan and track the performance of marketing department
- Inception, conceptualization, and execution through proposal writing, presentation, bidding quotation with both clients and suppliers on marketing projects
- Customer relationship management at Safaricom telco Company across retail, Corporate and consumer business departments
- Supervise Safaricom brand experience, sales and marketing including; Sustainable development goals, Safaricom Open Day national, Safaricom Mtaani, Blaze Activation, Launch of 4 G
- Liaise with operations department in budget preparations, presentation to client and tracking with finance to attain 45% profitability
- Participate in brand meetings weekly and daily brainstorms on new ideas to the clients
- Liaison with suppliers: Providing effective communications support to ensure efficient flow of information and actions on instructions and agendas
Research Account Executive
Exp, Kenya
03.2012 - 03.2014
- Identifying over 20 business development opportunities, organizing training forums and aligning the focus groups
- Some clients include; NGOs, telecommunication, fast moving consumer goods, small and medium enterprises
- Assist in Research and Training specializing on market, action, feasibility, baseline survey and trainings
- Coordinate clients research projects and programmers
- Control budgeting, resource allocation, revenue mix and cost minimization and 100% maximization of resources
- Working on broad range research projects and employing a variety of different research tools like SPSS(Statistical package for social Science), and STATA (Statistics and Data)
- Drafting research specifications and agreeing on the terms of reference for research;
- Commissioning and project-managing research projects in over 10 regions of Kenya
- Ensuring that research is conducted within a set time frame to meet policy requirements
- Presenting information on what research findings and creating business strategies for various clients
- Creating both written and oral briefs to the internal teams that act as a guide when conducting research
- Monitor client’s brands, markets, and competitor activities through market intelligence with an aim to have a competitive edge
- Map out the research region in segments where the research is planned to be done
Intern
Kenya Tea Development Agency
08.2011 - 02.2012
- Organize and schedule meetings and appointments for the administration department
- Produce and distribute correspondence memos, letters, faxes and forms
- Assist in the preparation of regularly scheduled reports
- Develop and maintain a filing system
- Book travel arrangements through agents
- Submit and reconcile expense reports of the department
- Filing of farmers files and updating shares and transfer of share
- Replacements of certificates of shares
- Planning for field meetings
- Taking minutes of the meeting of field meetings
- Preparing reports of field work
Education
Masters - Business Administration Strategic Management
UNIVERSITY OF DAYSTAR
01.2013 - 01.2015
Bachelor - Business Administration Marketing
UNIVERSITY OF EAST AFRICA BARATON
01.2007 - 01.2011
Senior Leadership program (SLDP) - undefined
Kenya school of government
Certificate - counselling psychology
Amani Counselling Center & Training Institute
Senior Management Course (SMC) - undefined
Kenya school of government
Post Graduate Diploma - Marketing
Chartered Institute of Marketing (United Kingdom) Strathmore university
Fundamentals of Digital marketing - undefined
Google Academy
Digital Advertising - undefined
Strathmore business school
Skills
SOLUS customer relationship Model
SOSTAC Model on strategic management
Quantitative research skills
Qualitative research skills
Research tools – STATA
Research tools – SPSS
Team Leadership
sales techniques
Sales Tracking
Rapport and relationship building
Brand-building strategies
Performance tracking and evaluations
Futurecareerambition
My career ambition is to become a transformative force in the industry by leveraging my expertise to drive impactful change and innovation. I aspire to use data to create compelling marketing strategies that not only elevate brands but also resonate deeply with consumers on a personal level. I aim to revolutionize the way brands engage with their audience, ultimately driving sustainable growth and profitability. My goal is to continuously push the boundaries of traditional marketing practices, embracing new technologies and trends to deliver immersive, memorable experiences that leave a lasting impression. By doing so, I seek to make a meaningful contribution to the field of marketing while also achieving personal and professional fulfillment.
Mobilephone
+254-728-171-826
Awards
- Certificate of participation in experiential summit (2011, 2013, 2014, 2015, 2016)
- Recommendation from Brand Experience Safaricom team satisfactory execution of Jazz
- Member of CIM- Chartered Institute of Management
- Member of women on board network
- Play Therapy Participation
References
- Anthony Stow, Executive Director, Captivate Africa, +254734538237, Anthony@captivateafrica.com
- Thirty Engineer- Mbuthia, Chair, Chartered Institute of Marketing Kenya, Strathmore University Business School, +254737700699, teengineer@strathmore.ed
- Paul Kanyeki, Area Manager North East Africa, Bacardi Martini Africa, +25417499415, Paul.kanyeki@gmail.com
Shortcourses
- 2024, Senior Leadership program (SLDP), Kenya School of Government
- 2023, Certificate in Counselling Psychology, Amani Counselling Center & Training Institute
- 2023, Senior Management Course (SMC), Kenya School of Government
- 2019, Post Graduate Diploma in Marketing, Chartered Institute of Marketing (United Kingdom) Strathmore University
- 2021, Fundamentals of Digital Marketing, Google Academy
- 2017, Digital Advertising, Strathmore Business School
Timeline
Head of Client Service Relationship
Captivate Africa
01.2015 - 04.2017
Business Account Manager
Neo marketing Agency (NEO)
04.2014 - 12.2015
Masters - Business Administration Strategic Management
UNIVERSITY OF DAYSTAR
01.2013 - 01.2015
Research Account Executive
Exp, Kenya
03.2012 - 03.2014
Intern
Kenya Tea Development Agency
08.2011 - 02.2012
Bachelor - Business Administration Marketing
UNIVERSITY OF EAST AFRICA BARATON
01.2007 - 01.2011
Senior Leadership program (SLDP) - undefined
Kenya school of government
Certificate - counselling psychology
Amani Counselling Center & Training Institute
Senior Management Course (SMC) - undefined
Kenya school of government
Post Graduate Diploma - Marketing
Chartered Institute of Marketing (United Kingdom) Strathmore university
Fundamentals of Digital marketing - undefined
Google Academy
Digital Advertising - undefined
Strathmore business school
Sales and Marketing Manager
EAT’N’GO franchise of Domino’s Pizza & Cold Stone Creamery
5 2018 - Current