Pennie Njeri
Retail Manager
Milton Keynes
Summary
Self-motivated, organized, and dependable individual with a strong track record of efficiently managing multiple priorities and maintaining a positive attitude. Demonstrated commitment to team goals by willingly taking on additional responsibilities. Currently pursuing a master's degree in Psychology at Coventry University. Played a pivotal role in leading successful projects that expanded Skechers Footwear and apparel retail stores across the African Market for the past decade.
Overview
7
7
years of professional experience
Work History
Head Of Retail Operations East Africa – Skechers, Clarks & Dos
Phirdos Group Limited
4 2022 - 08.2024
- Phirdos Group Limited is the official franchisee partner for SKECHERS, CLARKS footwear brands
- Head of the retail business in East Africa and Southern Africa (Zambia) with over 10 concept stores, 2 outlet stores, and e-commerce channels
- Responsible for planning, implementing, and reviewing strategies, managing inventory and sales, and reporting to directors.
- Proven ability to learn quickly and adapt to new situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Regional Key Account Manager (Head Of Africa Retail) (Skechers)
Brand-Folio LLC
04.2018 - 04.2022
- Brand Folio LLC is the official distributor for SKECHERS across MEA
- As the regional key account manager, responsible for sales, growth, and marketing of the SKECHERS brand in Africa
- Managed multiple countries, maintained key accounts, reviewed sales performance, and acted as an international liaison.
DIGITAL MARKETING & SALES TEAM LEAD: (SKECHERS)
Brand-Folio LLC
04.2015 - 04.2018
- Brand Folio LLC is the official distributor for SKECHERS across MEA
- Initially joined as part of the digital marketing team and later transitioned to the sales team
- Responsible for marketing and sales information, advertising, merchandising, trade promotion programs, and market research.
Education
Master of Science - Psychology
Coventry University
Coventry, United Kingdom09.2025
MBA - General Management
Emirates Aviation University
Dubai, U.A.E 9 2014 - 3 2016
Bachelor of Arts - Journalism
United States International University (USIU)
Nairobi, Nairobi Province, Kenya 5 2010 - 8 2014
Skills
Friendly, Positive Attitude
Teamwork and Collaboration
Computer Skills
Customer Service
Microsoft Office
Team Management
Supervision and leadership
Languages
English, Swahili
Native language
Spanish
Elementary
A2
Chinese (Mandarin)
Beginner
A1
Timeline
Regional Key Account Manager (Head Of Africa Retail) (Skechers)
Brand-Folio LLC
04.2018 - 04.2022
DIGITAL MARKETING & SALES TEAM LEAD: (SKECHERS)
Brand-Folio LLC
04.2015 - 04.2018
Head Of Retail Operations East Africa – Skechers, Clarks & Dos
Phirdos Group Limited
4 2022 - 08.2024
Master of Science - Psychology
Coventry University
MBA - General Management
Emirates Aviation University
9 2014 - 3 2016
Bachelor of Arts - Journalism
United States International University (USIU)
5 2010 - 8 2014
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